Skip to content
Tech Marketing and PR Specialists

Helping Tech Companies Grow

Channel Marketing, Public Relations, Content and Digital Marketing

Who ?
A Tech Marketing Agency based in Newbury, UK

Insight-driven tech marketing

Data is our secret weapon. We work with insights driven by data to create marketing strategies that will work in your current competitive environment.

Solving complex go-to-market challenges

We specialise in helping B2B technology get to market quicker through our innovative and insight-driven approach to solving complex marketing challenges.

Generating you more leads

With our inbound approach to marketing, we'll help your business to create awareness, build credibility, increase conversions and generate higher quality leads.

Marketing driven by insights from the team

Delivered in 2021:


Marketing Expertise

Technology is our thing. We live it and breathe it day in day out working with vendors, distributors, VARs and software vendors across a variety of technologies in both the UK and Europe.

We've got over 20 years of experience helping companies within the technology channel to increase their awareness, build their credibility and improve their lead generation.

In short, we help tech companies to grow.

Channel Marketing

We have over 20 years experience in the tech channel, developing marketing campaigns, channel programmes, sales incentives and running client partner portals.


We pride ourselves in our ability to generate quality media coverage for our tech clients, boosting credibility and creating highly valuable backlinks that help with SEO.


Content is key to any successful marketing strategy.  We are content creators as well as content strategists, ensuring it hits the mark every time. 


We're marketing technology specialists with an insight-driven, inbound, approach to optimising the buyer journey for prospects.

What our clients say

Essential is an excellent agency, they are a pleasure to work with and they deliver outstanding results.


Deb Szajngarten
Director of Public Relations | Radware

Essential has provided invaluable support over the last year as we changed our approach to delivering newsletters. They have been creative and proactive and generally gone above and beyond to ensure that we executed to the plan.


Linda Patterson
UK Marketing Director | Tech Data

"Essential are in tune with what Treehouse stands for – he helps unlock opportunities for us and ultimately for our clients. Their passion, enthusiasm and expertise are assets to a team of which we are all proud. They are Essential.."


Helen Westendorp
Chief Executive Officer | Treehouse

"The team is doing a fantastic job, they have proven to be both efficient and independent, I feel fully supported with every detail of the project!"


Francisco Antona
EMEA Marketing Manager | BlueStar Europe

Brands that trust us

Palo Alto Networks
Citi Logik
6 River Systems
Bluestar logo with colour

Free Inbound Marketing Review

Get in touch today to book a free Inbound Marketing review.

We’ll review your current marketing plans and let you know how moving to an Inbound approach to marketing can help accelerate your growth.