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Helping tech companies

Channel Marketing, Public Relations, Content and Digital Marketing

Insight-driven tech marketing

Data is our secret weapon. We work with insights driven by data to create B2B marketing strategies that will work in your current competitive environment.

Solving complex go-to-market challenges

We specialise in helping B2B technology companies get to market quicker through our innovative and insight-driven approach to solving complex marketing challenges.

Generating you more leads

With our inbound approach to marketing, we'll help your business to create awareness, build credibility, increase conversions and generate higher quality leads.

Marketing driven by insights from the team

Delivered in 2022:


We Tech

Technology is our thing. We live it and breathe it, day in, day out, working with vendors, distributors, and reseller partners across a variety of technologies in the UK, EMEA and the US.

We can help you to successfully launch new products. We can manage your channel incentives end to end, including sales out and deal reg data analysis. We can create compelling marketing campaigns that your channel partners will actually use. We can create SEO optimised content that will help to turn your website from brochureware into a lead generation machine. And we can help your brand and your spokespeople to get the visibility they deserve through thought leadership PR. 

In short, we can help your company to achieve its sales, marketing and channel goals. 

Channel Marketing

Struggling to brief your agency on the nuances of channel? We hear you! The vast majority of our team worked in the channel before jumping the fence to agency life. They now support our technology channel clients developing programmes that deliver tangible results and trackable pipeline. 


Feeling like you're not getting the coverage you deserve? You're not alone! Many of our clients felt the same before we helped them to get their name firmly on the map through proactive, creative PR that positions our clients as true thought leaders, boosting credibility and creating highly valuable backlinks that help with SEO.

Content Marketing

High value content is a key element of every successful marketing strategy. But ensuring your content is in tune with your target audience's key issues and has been written in a way that optimises it for SEO isn't easy. We use a range of tools that enable us to help you create a highly effective content plan based on insight, not gut feel, and then write it on your behalf, keeping those all important search engines in mind.

Digital Marketing

Digital marketing is now more important than ever. However it's a noisy place to be and ensuring your campaigns reach your audience is getting harder. We can help you to deliver impactful campaigns that based on data driven insights allowing you to test and refine your campaigns to optimise their effectiveness throughout the buyer's journey. Not sure where to start? Don't worry, we're here to help! 

What our clients say

"You have been clever, insightful, proactive and easy to work with. This has led to new, valuable business enquiries, which have led to new business. It’s as simple as that. You keep your promise – not just in day-to-day stuff - but Essential as a company says you will help us grow our business…and you have."


Helen Westendorp
Director and Head Locksmith | Treehouse

“StayLinked would highly recommend Essential for companies facing the challenges we faced in launching our Evolve platform. Put simply, we would not have been able to fulfil our marketing goals without them."

Randy Provence

Randy Provence
Digital Marketing Manager | StayLinked

"Essential is a great agency to work with. They think with us and are creative in their approach to increase our visibility. Essentials is also effective at filtering and directing requests so we can be more effective and aligned with our business drivers when responding to press queries."

Pascal Greenens

Pascal Geenens
Director Threat Intelligence | Radware

"Essential are in tune with what Treehouse stands for – they help unlock opportunities for us and ultimately for our clients. Their passion, enthusiasm and expertise are assets to a team of which we are all proud. They are Essential."


Helen Westendorp
Director and Head Locksmith | Treehouse

"The team is doing a fantastic job, they have proven to be both efficient and independent, I feel fully supported with every detail of the project!"


Francisco Antona
EMEA Marketing Manager | BlueStar Europe

"Essential is an excellent agency, they are a pleasure to work with and they deliver outstanding results."


Deb Szajngarten
Ex - PR Director | Radware

“Working with everyone at Essential has been an absolute pleasure. It is rare to find a dedicated team of experts in our industry that truly understand what it takes to launch a product, develop interest, and maintain momentum."

Randy Provence

Randy Provence
Digital Marketing Manager | StayLinked

"Essential has provided invaluable support over the last year as we changed our approach to delivering newsletters. They have been creative and proactive and generally gone above and beyond to ensure that we executed to the plan."


Linda Patterson
Group Marketing Director UKI | Tech Data

"Essential are a great agency. They understood our business and what we need to deliver. We work fast and slightly chaotic at times and Essential managed that well. They also worked seamlessly with another agency we use as well as conforming to our internal processes and delivered on time. We will use Essential again. "

Joel Chimoindes

Joel Chimoindes
Vice President Maverick AV Solutions Europe | Tech Data

"The Essential Agency provides an essential marketing support service for our European Distribution channel marketing engine - they help keep the cogs moving in our dynamic and ever-changing IT industry. The Essential team come up with proactive solutions with a clear understanding of our requirements, objectives, and business to deliver effective campaigns."

Miranda Allen

Miranda Allen
Ex -EMEA Distribution Partner Marketing Programmes Manager | Palo Alto Networks

"Essential are Essential to us. They are simply an extension of Team Treehouse and deliver inspiring, engaging, fresh content that wins us work with the right clients."

Helen Westendorp

Helen Westendorp
Director and Head Locksmith | Treehouse

"Essential delivered a stellar job creating and designing our European vendor corner for one of our strategic partners."

Peter Delegaye

Peter Delagaye
Channel Marketing Manager | Barco

"Love the creativity, knowledge about the market and various different industry sectors. Really nice to work with, very approachable and collaborative."

Maria Ferrara

Maria Ferrara
Service Provider Marketing Manager | Palo Alto Networks

"I have very much enjoyed working with The Essential Agency on a number of campaigns. They are professional, organised, creative and very good at what they do. Furthermore, they understand our market and our business which is a huge help when it comes to building demand generation activities with them and our partners. Of the work we have done together I have found them to be very capable and consistently deliver on time. I am more than happy to recommend them."

Bob White

Bob White
Channel Business Manager | Palo Alto Networks

Brands that trust us

Palo Alto Networks
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Free Channel Sales Incentive Health Check

Get in touch today to book a channel incentive health check.

We will run through your current incentive goals and objectives and review those against your proposed strategy and answer any questions you have to help your incentive campaign succeed.