Inbound and PR for Growing B2B Tech Companies

Build credibility. Generate leads. Grow.


PR and Marketing has changed

We now live in a world where we're inundated with content wherever we turn.
Getting visitors to your website and converting them into leads has never been harder.
The old ways simply don’t work any more.
If this sounds familiar rest assured you’re not alone.
The good news is we’re experts in the new ways that do work and we’re here to help.

Get Started with Inbound


The Future is Inbound

Imagine a world when your content is aligned to the topics your prospects are searching for.

A world where your website helps to qualify in the prospects you can help and qualify out the ones you can’t. This is the world of Inbound Marketing that has been adopted by successful businesses everywhere.

If you’re an ambitious technology company with plans for growth then you need an Inbound Marketing strategy.

Get in touch today to book a free Inbound Marketing review. We’ll review your current marketing plans and let you know how moving to Inbound can help accelerate your growth.



Growing Technology Brands

Whether you're looking to get better quality PR coverage or need to generate and convert quality leads, Essential will work in partnership with you to achieve your business goals.

Explore our growth solutions:

How it works

Getting started with Inbound is easy! There are three easy steps to our process that will get you up and running with either an Inbound Marketing Programme, and Inbound PR Programme or both.


1. Choose a retainer



2. Set your Goals


3. Get ahead of the competition

3. Get ahead of the competition


Get Started Now

What our clients say

What our clients said

 It is very difficult to find an agency who understands your business, your markets and your challenges. Finding one that understands these things and is capable of building and implementing a marketing program in support of your business activities, on a strict budget, is rare indeed. Essential has been excellent to work with. 

 Essential is a marketing agency we can truly depend upon to help our business generate leads and raise our profile through its creative marketing ideas and expertise. They are also a very approachable and flexible company to work with. 

 Essential is a professional well run agency that delivers every time. They get the job done with minimum fuss. They take the initiative and exceed expectations- this is the reason I have used them three times with different organisations in succession. If you are looking for a safe (and progressive) pair of hands, look no further. An exceptional team! 

 A friendly, knowledgeable and proactive agency. I would trust any element of my marketing project to them. 

 We absolutely love working with Essential. They are sharp, efficient and results driven. 

Brands that trust us

BlueStar EMEA