Essential was formed in 2002 by MD Sam Rudland following many years working client-side in the tech sector. Sam had a vision to create an agency that really understood its clients and their markets and worked hand in hand with them to help them achieve their business goals. Our growth has been and will always be fuelled by happy clients who get great results from our services.
We help tech companies see past the technology they’re selling; to better understand the people making the decisions and identify the challenges the technology is solving for them. Sometimes this requires a fundamental mindshift from selling product to helping prospects to establish whether your product can solve their problems.
Key to this is ensuring our clients understand their audience – the market they operate in, the people they’re targeting and their personas, the messaging that will resonate with them at all stages of the buying cycle and the best channels to reach them. We live and breath the tech sector and the IT channel, it runs through our veins and fuels our passion to help tech companies grow.
We're here to help technology companies of all shapes and sizes at any stage in their journey. So if you're struggling to get credibility in your market we can help through Inbound PR. And if leads are a problem for you or if you feel your website simply isn't working hard enough for you, we'd love to talk to you about how Inbound Marketing can help.