Why Essential?

Essential was formed in 2002 by MD Sam Rudland following many years working client-side in the tech sector. Sam had a vision to create an agency that really understood its clients and their markets and worked hand in hand with them to help them achieve their business goals. Our growth has been and will always be fuelled by happy clients who get great results from our services.

We help tech companies see past the technology they’re selling; to better understand the people making the decisions and identify the challenges the technology is solving for them. Sometimes this requires a fundamental mindshift from selling product to helping prospects to establish whether your product can solve their problems.

Key to this is ensuring our clients understand their audience – the market they operate in, the people they’re targeting and their personas, the messaging that will resonate with them at all stages of the buying cycle and the best channels to reach them. We live and breath the tech sector and the IT channel, it runs through our veins and fuels our passion to help tech companies grow.

We're here to help technology companies of all shapes and sizes at any stage in their journey. So if you're struggling to get credibility in your market we can help through Inbound PR. And if leads are a problem for you or if you feel your website simply isn't working hard enough for you, we'd love to talk to you about how Inbound Marketing can help.

Our beliefs 

  • Our success is based on your success
  • Leads don’t grow on trees
  • Short term focus won’t achieve long term growth
  • B2B still means person to person
  • Marketing strategy needs to be based on business goals
  • Content won’t fill the funnel alone
  • Tools won’t build the pipeline for you
  • Needs are driven by pain points, not product features
  • “Build it and they will come” simply does not work
  • Plain English wins over jargon/techno-babble

 

Our core team

Sam Rudland - Managing Director

Sam Rudland

Managing Director

Hubspot Agency Partner CertificationHubSpot Agency Partner Certification
HubSpot Developing a Sales Plan CertificationHubSpot Developing a Sales Plan Certification
HubSpot Inbound Sales CertificationHubSpot Inbound Sales Certification
HubSpot Inbound Marketing CertificationHubSpot Inbound Marketing Certification
Andy Johnson

Andy Johnson

Client Engagement Manager

Mike Harrison Head of Digital

Mike Harrison

Inbound Marketing Director

Hubspot Marketing Software CertificationHubSpot Marketing Software Certification
Hubspot Sales Software CertificationHubSpot Sales Software Certification
HubSpot Growth-Driven Design CertificationHubSpot Growth-Driven Design Certification
HubSpot Contextual Marketing CertificationHubSpot Contextual Marketing Certification
HubSpot Inbound Marketing CertificationHubSpot Inbound Marketing Certification
HubSpot Email Marketing CertificationHubSpot Email Marketing Certification
Marie Hughes Financial Controller

Marie Hughes

Financial Controller

Kato website 2

Kato

Head of Special Projects

Jack Embling - Senior Account Executive

Jack Embling

Senior Account Executive

HubSpot Marketing Software CertificationHubSpot Marketing Software Certification
HubSpot Email Marketing CertificationHubSpot Email Marketing Certification
HubSpot Social Media CertificationHubSpot Social Media Certification
HubSpot Inbound CertificationHubSpot Inbound Certification
HubSpot Inbound Marketing CertificationHubSpot Inbound Marketing Certification
HubSpot Content Marketing CertificationHubSpot Content Marketing Certification
HubSpot Growth-Driven Design CertificationHubSpot Growth-Driven Design Certification
Sam Crowe - PR Director

Sam Crowe

PR Director

Archie website 2

Archie

Special Projects Executive

Ceri Jones website

Ceri Jones

Marketing Associate

HubSpot Marketing Software CertificationHubSpot Marketing Software Certification
James Barnes-  PR & Content Manager

James Barnes

PR & Content Manager

HubSpot Inbound Marketing CertificationHubSpot Inbound Marketing Certification
HubSpot Inbound CertificationHubSpot Inbound Certification

What our clients say

The Drum Recommended Agencies

What our clients said

 It is very difficult to find an agency who understands your business, your markets and your challenges. Finding one that understands these things and, is capable of building and implementing a marketing program in support of your business activities, on a strict budget is rare indeed. Essential has been excellent to work with. 

 Essential are a marketing agency you can truly depend upon to help our business generate leads and raise its profile through their creative marketing ideas and expertise. They are also a very approachable and flexible company to work with. 

 Essential is a professional well run agency that delivers every time. They get the job done with minimum fuss. They take the initiative and exceed expectations- this is the reason I have used them three times with different organisations in succession. If you are looking for a safe (and progressive) pair of hands, look no further. An exceptional team! 

 A friendly, knowledgeable and proactive agency. I would trust any element of my marketing project to them. 

 We absolutely love working with Essential. They are sharp, efficient and results driven. 

Brands that trust us

O2
Radware
BlueStar EMEA
ChargeBox
Exonar
TouchStar
TechData
Zebra
Westcon
Sofigate
Apex
Zoined