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Essential Tech Marketing and PR Blog

How to get the best value out of your Tech Marketing Activity

Recession proofing your business

How to recession proof your business

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Latest Posts

10 ways to keep your website relevant after day 1

They say a new car depreciates the moment you drive it off the forecourt – the same analogy can apply to your shiny new website. Almost from the moment you press publish, it..

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Is there a role for AI in marketing teams of the future?

The Oxford English Dictionary defines Artificial Intelligence (AI) as “The capacity of computers or other machines to exhibit or simulate intelligent behaviour.” The first example..

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Improve your SEO with these 13 key steps

Have you ever spent hours crafting a fantastic blog post that then results in less than impressive analytics? That’s probably because you didn’t add Search Engine Optimization to..

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Has the decline of Third-Party Cookies made Browser Fingerprinting a viable alternative?

2022 is the year when we will witness the cookie crumble with the end of Third-Party Cookies.

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Ready for a world without third-party cookies?

2022 will be the year we see the demise of third-party cookies on Google. So how will these changes impact your marketing efforts and success?

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Now is the time to write like you talk

Imagine being invited to a drinks party and you find yourself stuck in a corner with a person who talks ‘at’ you in a boring monologue, interrupted only by some statistics to back..

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HubsSpot's 2022 Marketing Trends, a Channel-specific review

Foreward As marketers, we’re used to being asked to adapt and evolve, but the past 12 months has seen an unprecedented level of change. The pandemic has forced Channel marketing..

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Six reasons why you should use LinkedIn Articles for business

HubSpot found that LinkedIn is 277% more effective at generating leads than Facebook and Twitter. That number increases for B2B marketers, who report that 80% of their social..

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The importance of video for B2B

11 reasons why video is important for B2B Video marketing is fast becoming the top marketing strategy for B2B companies. Here's 11 reasons why. 

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Why evergreen content still matters for your marketing strategy

What is evergreen content? Evergreen content is content that does not go out of date. It generates consistent interest and search volume over time.

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Is it time for email marketers to move to the dark side?

Dark mode. It might sound like the next movie in the Stars Wars saga, but it is in fact a widely used display setting available on your smartphone or laptop.

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Not all business awards are created equally

Our clients often ask us if entering business awards is worth the time and effort. The answer is a resounding ‘yes’ but choose your awards carefully as not all are created equal!

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What will Google’s changes to cookies mean for marketers?

Google’s proposed changes suggest there may be no more third-party cookies in the cookie jar, which may have implications for marketers and how they target their customers. For..

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Email marketing 101

“Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them.” Seth Godin.

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Using photography in digital marketing to build your brand ...

The 19th of August is World Photography Day, a global initiative to increase awareness, share ideas and encourage people in the field of photography. But in an age when visual..

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Nine ways in which Covid-19 has changed B2B tech PR

The Covid pandemic has increased the appetite for news and presented many with more leisure time to enjoy their favourite media. From a PR point of view, this should have resulted..

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Which metrics should B2B tech firms track for social media?

Most B2B tech businesses realise that having a social media presence is important. However, linking social media metrics to business goals can be a challenge. According to..

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Eight LinkedIn polls uses for business

In the ever-changing world of social media, LinkedIn is thriving. It’s attracting 3 new professional sign ups every second and to date has 706 million members and 55 million..

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Creating a content plan in 13 easy steps

Why build a content plan? Building a content plan offers a number of benefits: Taking a systematic approach to producing content means you are more likely to achieve your..

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12 factors to consider when choosing a B2B tech marketing or PR agency

Choosing a B2B marketing or PR technology agency can be daunting unless you have a background in one of those fields. Here we give an insider’s guide to the things to look for,..

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Is blogging still relevant for B2B tech firms? (Spoiler: we think so)

Claims that blogging is dead have been doing the rounds for a while. The argument is that nobody has time to read anymore. Even if they did, they would prefer to look at pictures..

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B2B tech firms, here are five easy ways to get your LinkedIn ads the attention they deserve

Linkedin is a great social media platform for B2B tech firms, with 6m IT decision-makers now using it and record levels of engagement during the pandemic. 

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It’s time to rethink how you measure the value of PR

Pr

Decades ago, the way B2B tech firms measured the value of a piece of coverage in a newspaper or magazine was by working out the cost in column inches of running an advert in that..

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Silly season PR - should you go for it?

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PR of the past Twenty years ago before we had all become slaves to the internet, no PR in their right mind would have advised you to do PR in 'silly season'. If everyone is on..

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Mastering Social Media Marketing

As we head into a new decade, it’s safe to say that one of the fastest growing technologies from the previous decade has been social media. This is backed up by the fact that it’s..

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Factsheets v Storytelling

Factsheets. Love them or loathe them they are a staple in the marketing toolbox – especially in the world of tech. Used to highlight the importance of the thingimebob2020 they are..

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How do you blend humans with machines for successful marketing?

We've been debating in the office how marketing professionals can blend what they know in their head and their heart with what the computer is telling them. There is no doubt that..

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Is your web design agency holding your website to ransom?

Many articles really rub salt in the wound when they tell you what you should have done when hiring an agency to build your website.  This doesn’t help you much when, months..

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Who needs a London PR agency when there's one on the Thames Valley doorstep?

The Thames Valley has been nicknamed the Silicon Valley of the UK - understandably as the number of tech companies in the Thames Valley is seven times higher than anywhere else in..

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