How to get the best value out of your Tech Marketing Activity
How our solution benefits you At The Essential Agency, we have worked hard to understand the tech channel and the common challenges faced in sales, marketing, and enablement. By..
Calculating the success of a channel incentive Goals Incentives are commonly used in the technology channel to boost sales and enable teams to be more successful in their selling..
Types of incentive options - Is it just sales? If you’ve never run a Channel Incentive before or want some fresh ideas for the next one, this blog is for you! Let us provide you..
Discovering your audience's appetite to click and convert Google Search Ads are a proven way to generate traffic for your website. But it can feel like venturing into the unknown..
Our best practise guide Channel Incentives are a proven way of boosting sales, growing pipeline, and skilling up partners in your channel. And whilst there is no written rulebook..
How to plan for success In an earlier blog, we highlighted the 12 components of running a channel sales incentive. One of these components is to map out a clear plan to ensure the..
At the start of October, YouTube made a big announcement on its official blog: “For many creators, YouTube isn’t just a place to upload and comment on videos, it’s a community and..
Introduction: Historical sales call out days Sales call out days have been commonplace in many organisations for the last couple of decades at least. A typical call out day..
The challenge: For Halloween 2022, the Essential team got crafty and hosted a pumpkin competition. Be it carving, painting, or decorating, anything went as long as these two rules..
It is believed the average person is exposed to up to 10,000 adverts every day. While this might sound like a lot, marketers are taking full advantage of the ongoing digital age...
The impact data, or the lack of it, has on your channel sales incentive At Essential, data is at the core of everything we do. It directs decision-making at all stages of..
End-to-end channel incentive management or white-label tools. So, you have decided to run a Channel Sales Incentive! You know what outcome you want to achieve, you have an idea of..
What makes a good deal reg incentive? Deal registration is a common process of a vendor’s Channel Partner Programme, in which the channel partner informs the vendor about a sales..
Your Channel Sales Incentive Dissected Incentives can be a highly effective way to influence channel behaviours to help you meet your business goals. On the surface, it looks easy..
I started Essential in 2002. Like many new business owners, I’d never run a business before. I started by focusing on the skills and experience that I had and the niche I had been..
They say a new car depreciates the moment you drive it off the forecourt – the same analogy can apply to your shiny new website. Almost from the moment you press publish, it..
The Oxford English Dictionary defines Artificial Intelligence (AI) as “The capacity of computers or other machines to exhibit or simulate intelligent behaviour.” The first example..
Have you ever spent hours crafting a fantastic blog post that then results in less than impressive analytics? That’s probably because you didn’t add Search Engine Optimization to..
2022 is the year when we will witness the cookie crumble with the end of Third-Party Cookies.
2022 will be the year we see the demise of third-party cookies on Google. So how will these changes impact your marketing efforts and success?
Imagine being invited to a drinks party and you find yourself stuck in a corner with a person who talks ‘at’ you in a boring monologue, interrupted only by some statistics to back..
Foreward As marketers, we’re used to being asked to adapt and evolve, but the past 12 months has seen an unprecedented level of change. The pandemic has forced Channel marketing..
HubSpot found that LinkedIn is 277% more effective at generating leads than Facebook and Twitter. That number increases for B2B marketers, who report that 80% of their social..
11 reasons why video is important for B2B Video marketing is fast becoming the top marketing strategy for B2B companies. Here's 11 reasons why.
What is evergreen content? Evergreen content is content that does not go out of date. It generates consistent interest and search volume over time.
Dark mode. It might sound like the next movie in the Stars Wars saga, but it is in fact a widely used display setting available on your smartphone or laptop.
Our clients often ask us if entering business awards is worth the time and effort. The answer is a resounding ‘yes’ but choose your awards carefully as not all are created equal!
Google’s proposed changes suggest there may be no more third-party cookies in the cookie jar, which may have implications for marketers and how they target their customers. For..
“Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them.” Seth Godin.