Solving the unknown with Google AdWords
Our guide to making the most of your channel incentive
Our best practise guide Channel Incentives are a proven way of boosting sales, growing pipeline, and skilling up partners in your channel. And whilst there is no written rulebook..
How best to map out a plan for your channel incentive
How to plan for success In an earlier blog, we highlighted the 12 components of running a channel sales incentive. One of these components is to map out a clear plan to ensure the..
What do YouTube handles mean for your business
At the start of October, YouTube made a big announcement on its official blog: “For many creators, YouTube isn’t just a place to upload and comment on videos, it’s a community and..
What is a Buzz Day?
Introduction: Historical sales call out days Sales call out days have been commonplace in many organisations for the last couple of decades at least. A typical call out day..
Halloween pumpkin competition
The challenge: For Halloween 2022, the Essential team got crafty and hosted a pumpkin competition. Be it carving, painting, or decorating, anything went as long as these two rules..
When rebranding goes wrong
It is believed the average person is exposed to up to 10,000 adverts every day. While this might sound like a lot, marketers are taking full advantage of the ongoing digital age...
How to ensure your incentive doesn’t fail due to data
The impact data, or the lack of it, has on your channel sales incentive At Essential, data is at the core of everything we do. It directs decision-making at all stages of..
Channel Sales Incentive Solutions compared
End-to-end channel incentive management or white-label tools. So, you have decided to run a Channel Sales Incentive! You know what outcome you want to achieve, you have an idea of..
What makes a good Deal Reg Incentive?
What makes a good deal reg incentive? Deal registration is a common process of a vendor’s Channel Partner Programme, in which the channel partner informs the vendor about a sales..
The 12 Components of a Channel Sales Incentive
Your Channel Sales Incentive Dissected Incentives can be a highly effective way to influence channel behaviours to help you meet your business goals. On the surface, it looks easy..
How to recession proof your business
I started Essential in 2002. Like many new business owners, I’d never run a business before. I started by focusing on the skills and experience that I had and the niche I had been..
10 ways to keep your website relevant after day 1
They say a new car depreciates the moment you drive it off the forecourt – the same analogy can apply to your shiny new website. Almost from the moment you press publish, it..
Is there a role for AI in marketing teams of the future?
The Oxford English Dictionary defines Artificial Intelligence (AI) as “The capacity of computers or other machines to exhibit or simulate intelligent behaviour.” The first example..
13 steps to boost your SEO
Have you ever spent hours crafting a fantastic blog post that then results in less than impressive analytics? That’s probably because you didn’t add Search Engine Optimization to..
Will Browser Fingerprinting overtake Third-Party Cookies?
2022 is the year when we will witness the cookie crumble with the end of Third-Party Cookies.
What does a future without third-party cookies look like?
2022 will be the year we see the demise of third-party cookies on Google. So how will these changes impact your marketing efforts and success?
Now is the time to write like you talk
Imagine being invited to a drinks party and you find yourself stuck in a corner with a person who talks ‘at’ you in a boring monologue, interrupted only by some statistics to back..
HubsSpot's 2022 Marketing Trends, a Channel-specific review
Foreward As marketers, we’re used to being asked to adapt and evolve, but the past 12 months has seen an unprecedented level of change. The pandemic has forced Channel marketing..
Six reasons why you should use LinkedIn Articles for business
HubSpot found that LinkedIn is 277% more effective at generating leads than Facebook and Twitter. That number increases for B2B marketers, who report that 80% of their social..
Why video is important for B2B
11 reasons why video is important for B2B Video marketing is fast becoming the top marketing strategy for B2B companies. Here's 11 reasons why.
Why evergreen content still matters for marketing strategies
What is evergreen content? Evergreen content is content that does not go out of date. It generates consistent interest and search volume over time.
Is it time for email marketers to move to the dark side?
Dark mode. It might sound like the next movie in the Stars Wars saga, but it is in fact a widely used display setting available on your smartphone or laptop.
Not all business awards are created equally
Our clients often ask us if entering business awards is worth the time and effort. The answer is a resounding ‘yes’ but choose your awards carefully as not all are created equal!
What will Google’s changes to cookies mean for marketers?
Google’s proposed changes suggest there may be no more third-party cookies in the cookie jar, which may have implications for marketers and how they target their customers. For..
Email marketing 101
“Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them.” Seth Godin.
Using photography in digital marketing to build your brand ...
The 19th of August is World Photography Day, a global initiative to increase awareness, share ideas and encourage people in the field of photography. But in an age when visual..
Nine ways in which Covid-19 has changed B2B tech PR
The Covid pandemic has increased the appetite for news and presented many with more leisure time to enjoy their favourite media. From a PR point of view, this should have resulted..
Social media metric tracking tips for B2B tech firms
Most B2B tech businesses realise that having a social media presence is important. However, linking social media metrics to business goals can be a challenge. According to..
Get the most from LinkedIn polls
In the ever-changing world of social media, LinkedIn is thriving. It’s attracting 3 new professional sign ups every second and to date has 706 million members and 55 million..