Why video is important for B2B

    by Don Hunter on Nov 18, 2021 11:37:14 AM

    11 reasons why video is important for B2B

    Video marketing is fast becoming the top marketing strategy for B2B companies....

    What is evergreen content?

    Evergreen content is content that does not go out of date. It generates consistent interest...

    Dark mode. It might sound like the next movie in the Stars Wars saga, but it is in fact a widely used display setting...

    Not all awards are created equal

    by Essential on Oct 11, 2021 9:12:41 AM

    Our clients often ask us if entering business awards is worth the time and effort. The answer is a resounding ‘yes’ but...

    Google’s proposed changes suggest there may be no more third-party cookies in the cookie jar, which may have implications...

    Email marketing 101

    by Don Hunter on Sep 3, 2021 3:59:51 PM

    “Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to...

    The 19th of August is World Photography Day, a global initiative to increase awareness, share ideas and encourage people...

    The Covid pandemic has increased the appetite for news and presented many with more leisure time to enjoy their favourite...

    Most B2B tech businesses realise that having a social media presence is important. However, linking social media metrics...

    In the ever-changing world of social media, LinkedIn is thriving. It’s attracting 3 new professional sign ups every...

    Creating a content plan in 13 easy steps

    by Don Hunter on Jun 24, 2021 10:07:56 AM

    Why build a content plan? Building a content plan offers a number of benefits:

    • Taking a systematic approach to producing...

    Choosing a B2B marketing or PR technology agency can be daunting unless you have a background in one of those fields....

    Claims that blogging is dead have been doing the rounds for a while.

    The argument is that nobody has time to read...

    Linkedin is a great social media platform for B2B tech firms, with 6m IT decision-makers now using it and record levels...

    Decades ago, the way B2B tech firms measured the value of a piece of coverage in a newspaper or magazine was by working...

    Silly season PR - should you go for it?

    by Sam Crowe on Feb 12, 2020 3:09:15 PM

    Twenty years ago before we had all become slaves to the internet, no PR in their right mind would have advised you to do...

    Mastering Social Media Marketing

    by Jack Embling on Jan 22, 2020 11:02:22 AM

    As we head into a new decade, it’s safe to say that one of the fastest growing technologies from the previous decade has...

    Factsheets v Storytelling

    by Sam Crowe on Jan 13, 2020 9:53:59 AM

    Factsheets. Love them or loathe them they are a staple in the marketing toolbox – especially in the world of tech. Used...

    We've been debating in the office how marketing professionals can blend what they know in their head and their heart with...

    Many articles really rub salt in the wound when they tell you what you should have done when hiring an agency to build...

    The Thames Valley has been nicknamed the Silicon Valley of the UK - understandably as the number of tech companies in the...

    If you are thinking big for your brand, you'd be forgiven for thinking you also need to think big when it comes to...

    Figures from Tech Nation's 2018 report show just how important the Thames Valley is to the UK's economy. In particular,...

    No matter the size of your company, seeking help from a PR agency to help you reach your goals is a big deal.

    Have you had an idea shower today? Or perhaps you’ve tried to solutionise by taking a helicopter view of the situation?

    When you head out looking for a new sofa there are certain things you'll look for - a style to match your character, a...

    Is face to face time still worth it?

    by James Barnes on Oct 9, 2019 9:55:47 AM

    Right now we are trialling Zoom for video communications, lured by the promise of better connections and quality. Our...

    It's now over a year since GDPR came into effect, and right now, 5G networks are all poised to move from trials to live....

    True or False? Tech journalists are unlikely to print a Call-To-Action (CTA) unless you pay the publication some money....

    Marketing and sales teams have traditionally operated as separate entities in most organisations. However, in today’s...