Most B2B tech businesses realise that having a social media presence is important. However, linking social media metrics...

    In the ever-changing world of social media, LinkedIn is thriving. It’s attracting 3 new professional sign ups every...

    Creating a content plan in 13 easy steps

    by Don Hunter on Jun 24, 2021 10:07:56 AM

    Why build a content plan? Building a content plan offers a number of benefits:

    • Taking a systematic approach to producing...

    Choosing a B2B marketing or PR technology agency can be daunting unless you have a background in one of those fields....

    The Covid pandemic has increased the appetite for news and presented many with more leisure time to enjoy their favourite...

    Claims that blogging is dead have been doing the rounds for a while.

    The argument is that nobody has time to read...

    Linkedin is a great social media platform for B2B tech firms, with 6m IT decision-makers now using it and record levels...

    Decades ago, the way B2B tech firms measured the value of a piece of coverage in a newspaper or magazine was by working...

    Silly season PR - should you go for it?

    by Sam Crowe on Feb 12, 2020 3:09:15 PM

    Twenty years ago before we had all become slaves to the internet, no PR in their right mind would have advised you to do...

    Mastering Social Media Marketing

    by Jack Embling on Jan 22, 2020 11:02:22 AM

    As we head into a new decade, it’s safe to say that one of the fastest growing technologies from the previous decade has...

    Factsheets v Storytelling

    by Sam Crowe on Jan 13, 2020 9:53:59 AM

    Factsheets. Love them or loathe them they are a staple in the marketing toolbox – especially in the world of tech. Used...

    We've been debating in the office how marketing professionals can blend what they know in their head and their heart with...

    Many articles really rub salt in the wound when they tell you what you should have done when hiring an agency to build...

    The Thames Valley has been nicknamed the Silicon Valley of the UK - understandably as the number of tech companies in the...

    If you are thinking big for your brand, you'd be forgiven for thinking you also need to think big when it comes to...

    Figures from Tech Nation's 2018 report show just how important the Thames Valley is to the UK's economy. In particular,...

    No matter the size of your company, seeking help from a PR agency to help you reach your goals is a big deal.

    Have you had an idea shower today? Or perhaps you’ve tried to solutionise by taking a helicopter view of the situation?

    When you head out looking for a new sofa there are certain things you'll look for - a style to match your character, a...

    Is face to face time still worth it?

    by James Barnes on Oct 9, 2019 9:55:47 AM

    Right now we are trialling Zoom for video communications, lured by the promise of better connections and quality. Our...

    It's now over a year since GDPR came into effect, and right now, 5G networks are all poised to move from trials to live....

    True or False? Tech journalists are unlikely to print a Call-To-Action (CTA) unless you pay the publication some money....

    Marketing and sales teams have traditionally operated as separate entities in most organisations. However, in today’s...

    It's notoriously difficult to stand out in the technology industry. In even the most niche areas you'll likely find...

    According to a recent article published by The Independent[1], Newbury is now leading Britain’s tech boom, with the...

    If you've ever found yourself in a position where the sales figures are down compared to forecast, then you'll know that...

    7 steps to great channel PR

    by James Barnes on Aug 9, 2019 5:12:32 PM

    The channel is a mysterious beast and its associated press even more so. It takes a specialist to get a channel PR...

    We’ve all seen an awkward interview, whether it’s Jeremy Paxman grilling a slippery politician or Quentin Tarantino...

    Finding a PR agency isn't easy. Finding a tech PR agency is even harder because it is so specialist.

    On any website, a well-placed Call-To-Action (CTA) can make all the difference. From directing a visitor to valuable...