The Benefits of Working with a Niche-Focused PR Agency
When it comes to public relations, working with an agency that specializes in your particular industry or niche can be hugely advantageous. This is particularly true in the B2B..
How to the write content with SEO in mind
Dispelling the myths of SEO Writing content is not as easy as you think, more so if you intend for your content to be found by search engines. An essential aspect of content..
Why Your Content Marketing Should Be SEO Friendly
You are invisible without SEO! Having a strong online presence is essential for success in today’s digital era. SEO content marketing is one effective way to establish your brand..
Buzz Days™ Comparison - When your sales call-out day falls flat!
Sales Days, Buzz Days™ overview The Traditional Sales Call-Out Day Sales call-out days have always been a tool to drive much-needed pipeline, particularly with channel partners...
Pancake Day 2023 - Flipping awesome!
No other team stacks up...! Happy Pancake Day Pancake Day 2023 It all started with an email... ...we usually do some kind of pancake day baking / flipping but I wondered if you..
Christmas Party 2022
Christmas Party 2022 Many companies have strict rules and regulations when it comes to their Christmas parties, but at Essential we were able to let loose and truly enjoy..
Summer Party 2022
Summer, summer, summer time... It was a perfect evening for our Summer party, and we were in for a treat as we celebrated the end of a hot summer with an Ibiza-themed bash. As we..
Google UA – Going, going… nearly gone!
What does GA4 mean for website analytic reporting? GA4 is aptly named as this is the 4th version of Google Analytics and its journey began in 2005 when Google purchased Urchin -..
Turkey Challenge - Raising money for the British Heart Foundation
Why did we want to fundraise for the British Heart Foundation? The British Heart Foundation has a very special meaning to us here. In February 2022, our Account Director Ceri, had..
What are the key benefits of Buzz Days™?
How creating a Buzz can benefit your business We know that when you run a traditional sales call-out day, capturing all the opportunities generated by a large number of sales reps..
What are the benefits of running a channel incentive with us?
How our solution benefits you At The Essential Agency, we have worked hard to understand the tech channel and the common challenges faced in sales, marketing, and enablement. By..
Calculating the success of a channel incentive
Calculating the success of a channel incentive Goals Incentives are commonly used in the technology channel to boost sales and enable teams to be more successful in their selling..
What type of incentive should you opt for?
Types of incentive options - Is it just sales? If you’ve never run a Channel Incentive before or want some fresh ideas for the next one, this blog is for you! Let us provide you..
Solving the unknown with Google AdWords
Discovering your audience's appetite to click and convert Google Search Ads are a proven way to generate traffic for your website. But it can feel like venturing into the unknown..
Our guide to making the most of your channel incentive
Our best practise guide Channel Incentives are a proven way of boosting sales, growing pipeline, and skilling up partners in your channel. And whilst there is no written rulebook..
How best to map out a plan for your channel incentive
How to plan for success In an earlier blog, we highlighted the 12 components of running a channel sales incentive. One of these components is to map out a clear plan to ensure the..
What do YouTube handles mean for your business
At the start of October, YouTube made a big announcement on its official blog: “For many creators, YouTube isn’t just a place to upload and comment on videos, it’s a community and..
What is a Buzz Day?
Introduction: Historical sales call out days Sales call out days have been commonplace in many organisations for the last couple of decades at least. A typical call out day..
Halloween pumpkin competition
The challenge: For Halloween 2022, the Essential team got crafty and hosted a pumpkin competition. Be it carving, painting, or decorating, anything went as long as these two rules..
When rebranding goes wrong
It is believed the average person is exposed to up to 10,000 adverts every day. While this might sound like a lot, marketers are taking full advantage of the ongoing digital age...
How to ensure your incentive doesn’t fail due to data
The impact data, or the lack of it, has on your channel sales incentive At Essential, data is at the core of everything we do. It directs decision-making at all stages of..
Channel Sales Incentive Solutions compared
End-to-end channel incentive management or white-label tools. So, you have decided to run a Channel Sales Incentive! You know what outcome you want to achieve, you have an idea of..
What makes a good Deal Reg Incentive?
What makes a good deal reg incentive? Deal registration is a common process of a vendor’s Channel Partner Programme, in which the channel partner informs the vendor about a sales..
The 12 Components of a Channel Sales Incentive
Your Channel Sales Incentive Dissected Incentives can be a highly effective way to influence channel behaviours to help you meet your business goals. On the surface, it looks easy..
How to recession proof your business
I started Essential in 2002. Like many new business owners, I’d never run a business before. I started by focusing on the skills and experience that I had and the niche I had been..
10 ways to keep your website relevant after day 1
They say a new car depreciates the moment you drive it off the forecourt – the same analogy can apply to your shiny new website. Almost from the moment you press publish, it..
Is there a role for AI in marketing teams of the future?
The Oxford English Dictionary defines Artificial Intelligence (AI) as “The capacity of computers or other machines to exhibit or simulate intelligent behaviour.” The first example..
13 steps to boost your SEO
Have you ever spent hours crafting a fantastic blog post that then results in less than impressive analytics? That’s probably because you didn’t add Search Engine Optimization to..
Will Browser Fingerprinting overtake Third-Party Cookies?
2022 is the year when we will witness the cookie crumble with the end of Third-Party Cookies.