Decades ago, the way B2B tech firms measured the value of a piece of coverage in a newspaper or magazine was by working...

    Silly season PR - should you go for it?

    by Sam Crowe on Feb 12, 2020 3:09:15 PM

    Twenty years ago before we had all become slaves to the internet, no PR in their right mind would have advised you to do...

    The Thames Valley has been nicknamed the Silicon Valley of the UK - understandably as the number of tech companies in the...

    No matter the size of your company, seeking help from a PR agency to help you reach your goals is a big deal.

    Have you had an idea shower today? Or perhaps you’ve tried to solutionise by taking a helicopter view of the situation?

    It's now over a year since GDPR came into effect, and right now, 5G networks are all poised to move from trials to live....

    True or False? Tech journalists are unlikely to print a Call-To-Action (CTA) unless you pay the publication some money....

    It's notoriously difficult to stand out in the technology industry. In even the most niche areas you'll likely find...

    7 steps to great channel PR

    by James Barnes on Aug 9, 2019 5:12:32 PM

    The channel is a mysterious beast and its associated press even more so. It takes a specialist to get a channel PR...

    We’ve all seen an awkward interview, whether it’s Jeremy Paxman grilling a slippery politician or Quentin Tarantino...

    Finding a PR agency isn't easy. Finding a tech PR agency is even harder because it is so specialist.

    Improving lead generation is often a priority for tech companies, and many will turn to PR to help highlight new products...

    “I want to be in the FT”. Words a tech PR dreads to hear. It’s never an easy task to get national coverage and the FT...

    Before you have read these words, it’s likely you have already scanned this page and picked out a few parts or headings...

    Press releases are an important way to get your tech news out there. Even so, plenty of tech companies fail to get...

    Creating research reports that get PR coverage year after year is well worthwhile. You only need to look at the success...

    Have you had an idea shower today? Or perhaps you’ve tried to solutionise by taking a helicopter view of the situation?

    6 reasons why Google loves bloggers

    by James Barnes on Feb 8, 2019 8:53:26 AM

    What type of blog catches your attention?

    Do you like inspirational pieces? Or perhaps a personal, Q&A style article?

    An in-house PR team is often a great way to get started on the PR journey. When you are small and finding your feet...

    Nailing the perfect headline is a tricky task for any writer, no matter their subject or intended audience.

    We’ve all...

    Henry Ford, the founder of the Ford Motor Company, is often credited with the line "quality means doing it right when no...