Twenty years ago before we had all become slaves to the internet, no PR in their right mind would have advised you to do...
Who needs a London PR agency when there's one on the Thames Valley doorstep?
by James Barnes on Nov 27, 2019 12:11:26 PM
The Thames Valley has been nicknamed the Silicon Valley of the UK - understandably as the number of tech companies in the...
Retainer or project-based PR: what’s right for me?
by James Barnes on Oct 23, 2019 3:57:07 PM
No matter the size of your company, seeking help from a PR agency to help you reach your goals is a big deal.
How to achieve cut-through with plain English PR
by James Barnes on Oct 9, 2019 3:29:30 PM
Have you had an idea shower today? Or perhaps you’ve tried to solutionise by taking a helicopter view of the situation?
A year on... making the most of anniversaries for tech PR
by James Barnes on Sep 17, 2019 11:17:35 AM
It's now over a year since GDPR came into effect, and right now, 5G networks are all poised to move from trials to live....
7 steps to landing your Call-To-Action using tech PR
by James Barnes on Sep 3, 2019 11:38:13 AM
True or False? Tech journalists are unlikely to print a Call-To-Action (CTA) unless you pay the publication some money....
Three reasons why tech PR is vital heading into 2020
by James Barnes on Sep 2, 2019 4:58:03 PM
It's notoriously difficult to stand out in the technology industry. In even the most niche areas you'll likely find...
3 top tips for handling that big press interview
by James Barnes on Aug 9, 2019 3:25:03 PM
We’ve all seen an awkward interview, whether it’s Jeremy Paxman grilling a slippery politician or Quentin Tarantino...
Top 5 things to look for in a tech PR agency
by James Barnes on Aug 9, 2019 1:38:18 PM
Finding a PR agency isn't easy. Finding a tech PR agency is even harder because it is so specialist.
7 reasons why tech PR isn't generating leads
by James Barnes on Jul 31, 2019 10:22:46 AM
Improving lead generation is often a priority for tech companies, and many will turn to PR to help highlight new products...
Quality versus quantity - PR that works
by James Barnes on Jul 17, 2019 3:05:47 PM
“I want to be in the FT”. Words a tech PR dreads to hear. It’s never an easy task to get national coverage and the FT...
The power of plain English in the tech sector: 9 steps to press releases that work
by Sam Crowe on May 14, 2019 11:45:00 AM
Press releases are an important way to get your tech news out there. Even so, plenty of tech companies fail to get...
How to build research reports that get coverage year after year
by James Barnes on May 7, 2019 3:08:00 PM
Creating research reports that get PR coverage year after year is well worthwhile. You only need to look at the success...
Demystifying tech: how to achieve cut-through with your PR
by James Barnes on Feb 8, 2019 9:49:45 AM
Have you had an idea shower today? Or perhaps you’ve tried to solutionise by taking a helicopter view of the situation?
In-house PR or agency? The great PR debate
by Sam Crowe on Feb 8, 2019 8:52:06 AM
An in-house PR team is often a great way to get started on the PR journey. When you are small and finding your feet...
Man bites dog: the secret to writing perfect headlines
by James Barnes on Feb 8, 2019 8:51:02 AM
Nailing the perfect headline is a tricky task for any writer, no matter their subject or intended audience.
We’ve all...
Why your content strategy is harming your PR
by James Barnes on Feb 8, 2019 8:49:03 AM
Henry Ford, the founder of the Ford Motor Company, is often credited with the line "quality means doing it right when no...