It's notoriously difficult to stand out in the technology industry. In even the most niche areas you'll likely find...
We’ve all seen an awkward interview, whether it’s Jeremy Paxman grilling a slippery politician or Quentin Tarantino...
Finding a PR agency isn't easy. Finding a tech PR agency is even harder because it is so specialist.
Improving lead generation is often a priority for tech companies, and many will turn to PR to help highlight new products...
“I want to be in the FT”. Words a tech PR dreads to hear. It’s never an easy task to get national coverage and the FT...
Are you a scanner?
Before you have read these words, it’s likely you have already scanned this page and picked out a few...
Press releases are an important way to get your tech news out there. Even so, plenty of tech companies fail to get...
Creating research reports that get PR coverage year after year is well worthwhile. You only need to look at the success...
Have you had an idea shower today? Or perhaps you’ve tried to solutionise by taking a helicopter view of the situation?
What type of blog catches your attention?
Do you like inspirational pieces? Or perhaps a personal, Q&A style article?
An in-house PR team is often a great way to get started on the PR journey. When you are small and finding your feet...
Nailing the perfect headline is a tricky task for any writer, no matter their subject or intended audience.
We’ve all...
Henry Ford, the founder of the Ford Motor Company, is often credited with the line "quality means doing it right when no...