Twenty years ago before we had all become slaves to the internet, no PR in their right mind would have advised you to do...
Who needs a London PR agency when there's one on the Thames Valley doorstep?
by James Barnes on Nov 27, 2019 12:11:26 PM
The Thames Valley has been nicknamed the Silicon Valley of the UK - understandably as the number of tech companies in the...
Retainer or project-based PR: what’s right for me?
by James Barnes on Oct 23, 2019 3:57:07 PM
No matter the size of your company, seeking help from a PR agency to help you reach your goals is a big deal.
How to achieve cut-through with plain English PR
by James Barnes on Oct 9, 2019 3:29:30 PM
Have you had an idea shower today? Or perhaps you’ve tried to solutionise by taking a helicopter view of the situation?
A year on... making the most of anniversaries for tech PR
by James Barnes on Sep 17, 2019 11:17:35 AM
It's now over a year since GDPR came into effect, and right now, 5G networks are all poised to move from trials to live....
7 steps to landing your Call-To-Action using tech PR
by James Barnes on Sep 3, 2019 11:38:13 AM
True or False? Tech journalists are unlikely to print a Call-To-Action (CTA) unless you pay the publication some money....
Three reasons why tech PR is vital heading into 2020
by James Barnes on Sep 2, 2019 4:58:03 PM
It's notoriously difficult to stand out in the technology industry. In even the most niche areas you'll likely find...
7 steps to great channel PR
by James Barnes on Aug 9, 2019 5:12:32 PM
The channel is a mysterious beast and its associated press even more so. It takes a specialist to get a channel PR...
3 top tips for handling that big press interview
by James Barnes on Aug 9, 2019 3:25:03 PM
We’ve all seen an awkward interview, whether it’s Jeremy Paxman grilling a slippery politician or Quentin Tarantino...
Top 5 things to look for in a tech PR agency
by James Barnes on Aug 9, 2019 1:38:18 PM
Finding a PR agency isn't easy. Finding a tech PR agency is even harder because it is so specialist.
7 reasons why tech PR isn't generating leads
by James Barnes on Jul 31, 2019 10:22:46 AM
Improving lead generation is often a priority for tech companies, and many will turn to PR to help highlight new products...
Quality versus quantity - PR that works
by James Barnes on Jul 17, 2019 3:05:47 PM
“I want to be in the FT”. Words a tech PR dreads to hear. It’s never an easy task to get national coverage and the FT...
How the web has changed reading behaviour and why it matters
by Jack Embling on May 23, 2019 5:03:24 PM
Before you have read these words, it’s likely you have already scanned this page and picked out a few parts or headings...
The power of plain English in the tech sector: 9 steps to press releases that work
by Sam Crowe on May 14, 2019 11:45:00 AM
Press releases are an important way to get your tech news out there. Even so, plenty of tech companies fail to get...
How to build research reports that get coverage year after year
by James Barnes on May 7, 2019 3:08:00 PM
Creating research reports that get PR coverage year after year is well worthwhile. You only need to look at the success...