1. Follow our example and call out the target audience
According to LinkedIn, highlighting who your target audience is - for example by beginning the post “B2B tech marketeers” - can lead to a 19% higher clickthrough rate (CTR) and 53% higher conversion rate (CVR).
LinkedIn recommends optimising your creative by experimenting with four different versions for at least two weeks and changing only one variable at a time.
2. Use a stat
When LinkedIn tested an ad with a statistic and one without, the one with the stat had a 37% higher clickthrough rate and 162% more impressions.
3. Better still, use a quote.
An image with a quote delivered a 30% lift in CTR versus the same image with a stat.
4. Picture a person not an object.
In LinkedIn tests, a photo of a person generated +160% CTR and +289% CVR.
5. Be mobile friendly.
It is well known that images boost engagement, but ensure they work on a small screen - 80% of sponsored content clicks come from mobile devices.