Skip to content

Five steps for B2B tech firms to boost LinkedIn ads

The Essential Agency 14-May-2021 13:48:45
5 ways to win at LinkedIn ads

LinkedIn is a great social media platform for B2B tech firms!

With 6m IT decision-makers now using it and record levels of engagement during the pandemic. 

Enquire now about your Inbound Marketing package from Essential

Here are 5 easy ways to ensure your LinkedIn ads get the attention they deserve!

Follow our example and call out the target audience

According to LinkedIn, highlighting who your target audience is - for example by beginning the post “B2B tech marketers” - can lead to a 19% higher clickthrough rate (CTR) and 53% higher conversion rate (CVR). 

LinkedIn recommends optimising your creative by experimenting with four different versions for at least two weeks and changing only one variable at a time.

How B2B marketeers can win on LinkedIn

Use a stat

When LinkedIn tested an ad with a statistic and one without, the one with the stat had a 37% higher clickthrough rate and 162% more impressions.

One easy way for B2B tech marketeers to win at LinkedIn

Better still, use a quote.

An image with a quote delivered a 30% lift in CTR versus the same image with a stat.

Ways to win with LinkedIn ads

Picture a person, not an object.

In LinkedIn tests, a photo of a person generated +160% CTR and +289% CVR. 

How B2B marketeers can win with LinkedIn ads

Be mobile-friendly.

It is well known that images boost engagement, but ensure they work on a small screen - 80% of sponsored content clicks come from mobile devices.

Best LinkedIn ad image sizes

Learn more by reading our blog on Mastering Social Media Marketing

New call-to-action