Linkedin is a great social media platform for B2B tech firms, with 6m IT decision-makers now using it and record levels of engagement during the pandemic.
1. Follow our example and call out the target audience
According to LinkedIn, highlighting who your target audience is - for example by beginning the post “B2B tech marketeers” - can lead to a 19% higher clickthrough rate (CTR) and 53% higher conversion rate (CVR).
LinkedIn recommends optimising your creative by experimenting with four different versions for at least two weeks and changing only one variable at a time.
2. Use a stat
When LinkedIn tested an ad with a statistic and one without, the one with the stat had a 37% higher clickthrough rate and 162% more impressions.
3. Better still, use a quote.
An image with a quote delivered a 30% lift in CTR versus the same image with a stat.
4. Picture a person not an object.
In LinkedIn tests, a photo of a person generated +160% CTR and +289% CVR.
5. Be mobile friendly.
It is well known that images boost engagement, but ensure they work on a small screen - 80% of sponsored content clicks come from mobile devices.
Learn more by reading our blog on Mastering Social Media Marketing