Do you like inspirational pieces? Or perhaps a personal, Q&A style article?
How about blogs that offer advice, or those that pique your interest by choosing a curious topic or angle?
Blog writers are always coming up with innovative styles to capture the interest of old and new readers alike. But one reader that blog writers can always count on is Google.
Google loves great content
Google isn’t picky when it comes to style. Content is the real winner.
Google’s love for blogs means that an interesting and regularly updated blog section can work wonders for search engine optimisation (SEO).
Blogs are often full of keywords and phrases that you or your business want to rank highly for in internet searches.
Readers want frequently updated and well-written content, and so does Google. Blogging is the perfect way to gain interest for all the right reasons.
Most blogs already feature web-appropriate content that Google will prioritise in its rankings.
Blogs usually feature many links to other parts of a website, interesting articles and further reading. Google loves a connected piece of content!
Another Google favourite is trackbacks and pingbacks. They are the equivalent of references at the end of a chapter in a textbook, automatically notifying another blogger if you have linked to their article.
Finally, blogs enrich your own web of content and provide Google with the information it needs to connect you with the search terms you want to rank highly for.
Getting Google's attention
Although blogs come in many different shapes and sizes, there are some simple guidelines that can be followed if you want to pull in more viewers as well as get Google’s attention.
No word on how long non-humans take to read blogs...
Blogs need to be well-written, but don’t procrastinate. Blogs do not need to be polished articles, and you can always add further thoughts and follow up with another blog.
There is some debate about the perfect blog length, so don’t feel restricted when it comes to word count. Around 300-500 words were generally accepted as the optimal length but longer articles, up to 2,000 words, are becoming common.
Google often values these longer pieces as they are usually full of new and exciting content, so if you have a lot to say then go for it.
Image-based posts are also becoming popular, so don’t forget to select pictures carefully. You could even consider basing a blog completely around a set of images.
If improving your search ranking is a target, make a regularly updated blog a key weapon in your arsenal. Google will thank you for it!