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The Best Use of AI in SEO Content Writing

Mike Harrison 23-May-2023 10:26:09
AI Content Writing

Artificial intelligence (AI) is changing the way we approach SEO content writing. The use of AI is already helping content writers produce better content, optimise it for search engines and improve the overall user experience.

In this article, we will discuss the best use of AI in SEO content writing, it's impact on SEO Content Marketing and how it can benefit your website.

Understanding AI and SEO

Before we dive into the best use of AI in SEO content writing, it's important to understand what AI and SEO are. AI refers to the ability of machines to perform tasks that typically require human intelligence, such as learning, problem-solving and decision-making. SEO, on the other hand, is the practice of optimising a website to rank higher in search engine results pages (SERPs).

In combining the two we can generate SEO optimised content more efficiently than we could before and achieve a faster and better position in the SERP for target keywords too.  The essence of successfully engaging with AI lies in the art of posing the right questions, as the quality and relevance of the AI's output are contingent upon it. i.e., constructing the perfect prompt, and then applying a ‘human’ aspect to the generated content to ensure that it still reads well, is interesting and of value to the reader.

The Benefits of AI in SEO Content Writing

The benefits of using AI in SEO content writing can be summarised as follows:

Improves Content Quality

One of the primary benefits of using AI in SEO content writing is that it can help improve the quality of your content. AI-powered tools can analyse your content for spelling and grammar errors, identify areas where your writing can be improved and suggest changes that will make your content more engaging and readable.

Optimised for Search Engines

AI can also help you optimise your content for search engines. For example, AI-powered keyword research tools can help you identify high-volume / low competition keywords that are relevant to your content, while content optimisation tools can analyse your content to ensure that it includes your target keywords in the right places.

Personalises the User Experience

Another benefit of using AI in SEO content writing is that it can help you personalise the user experience. AI-powered tools can analyse user behaviour on your website and other websites to understand their preferences and interests and then suggest content that is more likely to engage them.

Increases Efficiency

Using AI in SEO content writing will help increase efficiency and do more with less. For example, AI-powered content creation tools can help you generate new ideas for content, identify target keywords and create metadata descriptions, while AI-based content management tools can help you organise and optimise your existing content.

Delivers Results

Reaching the top spots in the SERP for your target keywords is the name of the game here and using AI as part of the process will help you achieve this.

The Best AI Tools for SEO Content Writing

Now that we've discussed the benefits of using AI in SEO content writing, let's look at some of the best AI tools for the job:

ChatGPT / Google Bard

ChatGPT and Google Bard get the top spot because of the extent to which you can use them in your content creation process.  They are both large language models that have the ability to generate text, translate languages, write different kinds of creative content and answer your questions in an informative way. Because of these capabilities, they can be easily used to generate keyword-rich, engaging, optimised SEO content for your website.


AIPRM (or AI Prompt Repository Manager) is a Chrome extension which helps users generate and share their created AI prompts for ChatGPT and Bard, plus search for and use prompts created by others.  There is a wealth of pre-written prompts in there for SEO such as keyword generators, content idea creators, metadata generation and humanised article writers.


SERanking is a powerful SEO platform that can help businesses improve their search engine rankings via a variety of features including:

  • Keyword research: the keyword research tool helps you find the right keywords to target. The tool provides information on keyword search volume, difficulty and competition.
  • Backlink analysis: the backlink analysis tool helps identify and improve your website backlink profile. It provides information on backlink quality, quantity and diversity.
  • On-page optimisation: the on-page optimisation tool helps improve the SEO of your website. It provides recommendations on how to improve page titles, meta descriptions and other on-page elements.
  • Rank tracking: the rank tracking tool helps businesses track their website's rankings in search engine results pages (SERPs). The tool provides daily updates on rankings for tracked keywords.
  • Website audits: these help businesses identify and fix SEO issues with their website. The tool provides a comprehensive report on website performance, including technical issues, content issues and backlink issues.


Grammarly is an AI-powered writing assistant that can help you improve the quality of your content. It can check your spelling and grammar, suggest changes to improve readability and even analyse your tone to ensure that your content is appropriate for your audience.

Yoast SEO

Yoast SEO is a popular SEO plugin for WordPress that can help you to optimise your content for search engines. It can analyse your content for keywords, suggest changes to improve your on-page SEO and even provide a readability score to ensure that your content is easy to read. can be used for a variety of tasks, including writing blog posts, articles, social media posts and marketing materials. is powered by GPT-3, a large language model that has been trained on a massive dataset of text and code. This allows to generate text that is both human-like and informative.

Keywords Everywhere

Keywords Everywhere is a Chrome extension that provides you with keyword research data from Google Search. It includes features such as:

  • Monthly search volume: see the average monthly search volume for any keyword.
  • CPC: see the average cost per click for any keyword.
  • Competition: see how competitive a keyword is.
  • Trending keywords: find out what is trending.
  • Related keywords: identify related keywords that you might not have thought of.
  • Keyword suggestions: get keyword suggestions based on your current search term.
  • Historical data: see historical data for any keyword, including search volume, CPC, and competition.
  • Export data: export data for any keyword to a CSV file.

The Essential Best Practice of Using AI in SEO Content

Let’s be clear, we used AI to help write this article, so what were the steps we took and why?

Fundamentally the output we want is:

  • written mostly by a human
  • produced at least twice as quick as if it was written by a human
  • valuable and useful to the reader
  • optimised for your keywords and will rank in Google for those keywords
  • supports your SEO content strategy
  • is easy to read.

Here’s an approach we recommend:

Step 1: Use AI to help with your keyword research

Using AIPRM chrome plugin for ChatGPT, the following prebuilt prompts will help:

  • Keyword Generator: create a list of keyword ideas related to what you enter in the prompt.
  • Best Keyword Ideas: submit your keyword ideas and get a table of results showing search volume, CPC, paid difficulty and SEO difficulty.
  • Keyword Strategy: create a keyword strategy and SEO content plan using your target keyword findings, which will assist in crafting a compelling title.

Lastly, we recommend you verify the selected keywords in an SEO tool such as SERanking and then set up tracking on these keywords to see if it impacts your position in the SERP.

Step 2: Use AI to write a draft blog to give you structure

This is a real time saver and it also helps you focus on what you need to write about (the human mind does have a tendency to wander when writing).  

We basically get AI to write us a draft article/blog based on the title we’ve identified in Step 1.

We then rewrite the blog (adding our own human charm, expertise and personality of course!) in step 3.

Here are a few ChatGPT/AIPRM prompts we recommend:

  • Human Written (100% Unique, SEO Optimised) Article:  Well, it isn’t really human written but this prompt does produce a good initial structure for your blog, enabling you to rewrite and add your ‘real-human’ spin on it.
  • Outrank Article: This one is great for beating your competition in writing a better article (for SEO) than theirs.  Just paste in the url of the blog and press go, you’ll instantly get a blog that, in theory, will outrank theirs in the SERP.
  • Fully SEO Optimised Article including FAQs:  I like this application a lot, it’s the cherry on top of the AI cake. FAQs have always been great for SEO as they answer questions – and what do we mostly use Google for? Asking questions of course – so answers must always be a good thing, right!

Once you have the starting point of a draft blog you are happy with, you can commence humanising/rewriting your blog. What does this involve? Simply edit as if you were reviewing someone else’s work but make sure you add your own personal twist or views to it with the aim of creating a valuable, relevant and engaging read.

Step 3: Humanising the Content

This step involves immersing yourself in the content and thoroughly examining it from start to finish. This process goes beyond just a proofreading exercise; it requires infusing the text with a distinctly human touch and instilling it with a genuine sense of personality.

In addition, going over the draft generated by AI presents a chance to improve the text's structure and coherence. This might involve arranging the paragraphs and sentences in a logical order, ensuring smooth transitions between ideas and enhancing the readability of the piece. By going through this detailed editing process, the content can be shaped into an engaging piece that guides readers seamlessly from one point to the next.

Step 4: Use an AI detector to test your content

The real test is to ask a colleague to copy proof your content (as they would usually anyway) and feedback on any amends.  Once completed you can run your copy through an AI Content Detector to see if it can identify if AI has been involved.  Here are a few you can try:

  • simply paste in your article URL or some copy and press go. will give you a % score to indicate how much of your article was human-generated or not.  
  • Copyleaks will highlight particular sections of copy which it thinks is AI generated, allowing you to tweak and adjust.
  • Content at Scale’s ChatGPT detector works at a deeper level than most AI classifiers and detects robotic-sounding content.

Why incorporate AI in your strategy?

AI is definitely changing the way we approach SEO content writing, and the benefits are becoming clearer. By leveraging AI-powered tools, content writers can improve the quality of their content, optimise it for search engines, personalise the user experience and increase efficiency. 
So, if you want to stay ahead of the competition, it's time to start thinking about incorporating AI into your SEO content writing strategy. By using the best AI tools for the job, you can produce high-quality, optimised content that engages your audience and improves your position in the SERP.


What is AI, and how does it apply to SEO content writing?

AI refers to the ability of machines to perform tasks that typically require human intelligence. In SEO content writing, AI can help improve the quality of content, optimise it for search engines, personalise the user experience and increase efficiency.

What are the benefits of using AI in SEO content writing?

The benefits of using AI in SEO content writing include improving content quality, optimising for search engines, personalising the user experience and increasing efficiency.

What are some of the best AI tools for SEO content writing?

Some of the best AI tools for SEO content writing include ChatGPT, AIPRM, Grammarly, Yoast SEO and SERanking.

Can AI completely replace human content writers?

No, AI cannot completely replace human content writers. While AI can assist in various aspects of content writing, such as optimising for search engines and improving readability, it cannot replicate the creativity and originality of humans.

How can AI help personalise the user experience in SEO content writing?

AI can help personalise the user experience in SEO content writing by analysing user behaviour on a website to understand what they are looking for. This information can then be used to suggest content that is more likely to engage them.