Artificial intelligence (AI) is changing the way we approach SEO content writing. The use of AI is already helping content writers produce better content, optimise it for search engines and improve the overall user experience.
In this article, we will discuss the best use of AI in SEO content writing, it's impact on SEO Content Marketing and how it can benefit your website.
Before we dive into the best use of AI in SEO content writing, it's important to understand what AI and SEO are. AI refers to the ability of machines to perform tasks that typically require human intelligence, such as learning, problem-solving and decision-making. SEO, on the other hand, is the practice of optimising a website to rank higher in search engine results pages (SERPs).
In combining the two we can generate SEO optimised content more efficiently than we could before and achieve a faster and better position in the SERP for target keywords too. The essence of successfully engaging with AI lies in the art of posing the right questions, as the quality and relevance of the AI's output are contingent upon it. i.e., constructing the perfect prompt, and then applying a ‘human’ aspect to the generated content to ensure that it still reads well, is interesting and of value to the reader.
The benefits of using AI in SEO content writing can be summarised as follows:
One of the primary benefits of using AI in SEO content writing is that it can help improve the quality of your content. AI-powered tools can analyse your content for spelling and grammar errors, identify areas where your writing can be improved and suggest changes that will make your content more engaging and readable.
AI can also help you optimise your content for search engines. For example, AI-powered keyword research tools can help you identify high-volume / low competition keywords that are relevant to your content, while content optimisation tools can analyse your content to ensure that it includes your target keywords in the right places.
Another benefit of using AI in SEO content writing is that it can help you personalise the user experience. AI-powered tools can analyse user behaviour on your website and other websites to understand their preferences and interests and then suggest content that is more likely to engage them.
Using AI in SEO content writing will help increase efficiency and do more with less. For example, AI-powered content creation tools can help you generate new ideas for content, identify target keywords and create metadata descriptions, while AI-based content management tools can help you organise and optimise your existing content.
Reaching the top spots in the SERP for your target keywords is the name of the game here and using AI as part of the process will help you achieve this.
Now that we've discussed the benefits of using AI in SEO content writing, let's look at some of the best AI tools for the job:
ChatGPT and Google Bard get the top spot because of the extent to which you can use them in your content creation process. They are both large language models that have the ability to generate text, translate languages, write different kinds of creative content and answer your questions in an informative way. Because of these capabilities, they can be easily used to generate keyword-rich, engaging, optimised SEO content for your website.
AIPRM (or AI Prompt Repository Manager) is a Chrome extension which helps users generate and share their created AI prompts for ChatGPT and Bard, plus search for and use prompts created by others. There is a wealth of pre-written prompts in there for SEO such as keyword generators, content idea creators, metadata generation and humanised article writers.
SERanking is a powerful SEO platform that can help businesses improve their search engine rankings via a variety of features including:
Grammarly is an AI-powered writing assistant that can help you improve the quality of your content. It can check your spelling and grammar, suggest changes to improve readability and even analyse your tone to ensure that your content is appropriate for your audience.
Yoast SEO is a popular SEO plugin for WordPress that can help you to optimise your content for search engines. It can analyse your content for keywords, suggest changes to improve your on-page SEO and even provide a readability score to ensure that your content is easy to read.
Jasper.ai can be used for a variety of tasks, including writing blog posts, articles, social media posts and marketing materials. Jasper.ai is powered by GPT-3, a large language model that has been trained on a massive dataset of text and code. This allows Jasper.ai to generate text that is both human-like and informative.
Keywords Everywhere is a Chrome extension that provides you with keyword research data from Google Search. It includes features such as:
Let’s be clear, we used AI to help write this article, so what were the steps we took and why?
Fundamentally the output we want is:
Here’s an approach we recommend:
Using AIPRM chrome plugin for ChatGPT, the following prebuilt prompts will help:
Lastly, we recommend you verify the selected keywords in an SEO tool such as SERanking and then set up tracking on these keywords to see if it impacts your position in the SERP.
This is a real time saver and it also helps you focus on what you need to write about (the human mind does have a tendency to wander when writing).
We basically get AI to write us a draft article/blog based on the title we’ve identified in Step 1.
We then rewrite the blog (adding our own human charm, expertise and personality of course!) in step 3.
Here are a few ChatGPT/AIPRM prompts we recommend:
Once you have the starting point of a draft blog you are happy with, you can commence humanising/rewriting your blog. What does this involve? Simply edit as if you were reviewing someone else’s work but make sure you add your own personal twist or views to it with the aim of creating a valuable, relevant and engaging read.
This step involves immersing yourself in the content and thoroughly examining it from start to finish. This process goes beyond just a proofreading exercise; it requires infusing the text with a distinctly human touch and instilling it with a genuine sense of personality.
In addition, going over the draft generated by AI presents a chance to improve the text's structure and coherence. This might involve arranging the paragraphs and sentences in a logical order, ensuring smooth transitions between ideas and enhancing the readability of the piece. By going through this detailed editing process, the content can be shaped into an engaging piece that guides readers seamlessly from one point to the next.
The real test is to ask a colleague to copy proof your content (as they would usually anyway) and feedback on any amends. Once completed you can run your copy through an AI Content Detector to see if it can identify if AI has been involved. Here are a few you can try:
AI is definitely changing the way we approach SEO content writing, and the benefits are becoming clearer. By leveraging AI-powered tools, content writers can improve the quality of their content, optimise it for search engines, personalise the user experience and increase efficiency.
So, if you want to stay ahead of the competition, it's time to start thinking about incorporating AI into your SEO content writing strategy. By using the best AI tools for the job, you can produce high-quality, optimised content that engages your audience and improves your position in the SERP.
AI refers to the ability of machines to perform tasks that typically require human intelligence. In SEO content writing, AI can help improve the quality of content, optimise it for search engines, personalise the user experience and increase efficiency.
The benefits of using AI in SEO content writing include improving content quality, optimising for search engines, personalising the user experience and increasing efficiency.
Some of the best AI tools for SEO content writing include ChatGPT, AIPRM, Grammarly, Yoast SEO and SERanking.
No, AI cannot completely replace human content writers. While AI can assist in various aspects of content writing, such as optimising for search engines and improving readability, it cannot replicate the creativity and originality of humans.
AI can help personalise the user experience in SEO content writing by analysing user behaviour on a website to understand what they are looking for. This information can then be used to suggest content that is more likely to engage them.