James Barnes

    Recent Posts

    The Thames Valley has been nicknamed the Silicon Valley of the UK - understandably as the number of tech companies in the...

    If you are thinking big for your brand, you'd be forgiven for thinking you also need to think big when it comes to...

    Figures from Tech Nation's 2018 report show just how important the Thames Valley is to the UK's economy. In particular,...

    No matter the size of your company, seeking help from a PR agency to help you reach your goals is a big deal.

    Have you had an idea shower today? Or perhaps you’ve tried to solutionise by taking a helicopter view of the situation?

    When you head out looking for a new sofa there are certain things you'll look for - a style to match your character, a...

    Is face to face time still worth it?

    by James Barnes on Oct 9, 2019 9:55:47 AM

    Right now we are trialling Zoom for video communications, lured by the promise of better connections and quality. Our...

    It's now over a year since GDPR came into effect, and right now, 5G networks are all poised to move from trials to live....

    True or False? Tech journalists are unlikely to print a Call-To-Action (CTA) unless you pay the publication some money....

    It's notoriously difficult to stand out in the technology industry. In even the most niche areas you'll likely find...

    If you've ever found yourself in a position where the sales figures are down compared to forecast, then you'll know that...

    7 steps to great channel PR

    by James Barnes on Aug 9, 2019 5:12:32 PM

    The channel is a mysterious beast and its associated press even more so. It takes a specialist to get a channel PR...

    We’ve all seen an awkward interview, whether it’s Jeremy Paxman grilling a slippery politician or Quentin Tarantino...

    Finding a PR agency isn't easy. Finding a tech PR agency is even harder because it is so specialist.

    On any website, a well-placed Call-To-Action (CTA) can make all the difference. From directing a visitor to valuable...

    Improving lead generation is often a priority for tech companies, and many will turn to PR to help highlight new products...

    “I want to be in the FT”. Words a tech PR dreads to hear. It’s never an easy task to get national coverage and the FT...

    For tech companies, creating valuable content on a website to attract visitors and establish credibility is crucial if...

    Creating research reports that get PR coverage year after year is well worthwhile. You only need to look at the success...

    How often does your PR team speak to the marketing team? Once a week, once a month, possibly never? Today, you won't...

    If you've decided you need a channel partner marketing strategy then you'll have no doubt ring-fenced a sum of money to...

    Have you had an idea shower today? Or perhaps you’ve tried to solutionise by taking a helicopter view of the situation?

    6 reasons why Google loves bloggers

    by James Barnes on Feb 8, 2019 8:53:26 AM

    What type of blog catches your attention?

    Do you like inspirational pieces? Or perhaps a personal, Q&A style article?

    Nailing the perfect headline is a tricky task for any writer, no matter their subject or intended audience.

    We’ve all...

    Henry Ford, the founder of the Ford Motor Company, is often credited with the line "quality means doing it right when no...