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James Barnes

Thames Valley PR is the best!

Who needs a London PR agency when there's one on the Thames Valley doorstep?

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Latest Posts

Six reasons to choose a boutique agency for your tech PR and inbound marketing

If you are thinking big for your brand, you'd be forgiven for thinking you also need to think big when it comes to adopting an agency. However, when you start reading the likes of..

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Why is the Thames Valley so important for UK PLC?

Figures from Tech Nation's 2018 report show just how important the Thames Valley is to the UK's economy. In particular, is the amount it contributes to productivity - some £7bn..

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Retainer or project-based PR: what’s right for me?

Pr

No matter the size of your company, seeking help from a PR agency to help you reach your goals is a big deal.

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How to achieve cut-through with plain English PR

Have you had an idea shower today? Or perhaps you’ve tried to solutionise by taking a helicopter view of the situation?

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Hiring a tech PR or Inbound specialist? 9 things you need look for

When you head out looking for a new sofa there are certain things you'll look for - a style to match your character, a fit for your budget and above all something that will stand..

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Is face to face time still worth it?

Right now we are trialling Zoom for video communications, lured by the promise of better connections and quality. Our hope is that we will switch to using it with clients,..

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A year on... making the most of anniversaries for tech PR

It's now over a year since GDPR came into effect, and right now, 5G networks are all poised to move from trials to live. These events are all a gift for tech PR because the media..

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7 steps to landing your Call-To-Action using tech PR

True or False? Tech journalists are unlikely to print a Call-To-Action (CTA) unless you pay the publication some money. Many people would say true. But with the right approach it..

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Three reasons why tech PR is vital heading into 2020

It's notoriously difficult to stand out in the technology industry. In even the most niche areas you'll likely find several players with similar ideas all scrapping for attention.

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9 ways to nail a channel sales incentive

If you've ever found yourself in a position where the sales figures are down compared to forecast, then you'll know that feeling of trying everything to make up the shortfall...

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7 steps to great channel PR

The channel is a mysterious beast and its associated press even more so. It takes a specialist to get a channel PR strategy right. If you're thinking of having a go then our top..

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3 top tips for handling that big press interview

Pr

We’ve all seen an awkward interview, whether it’s Jeremy Paxman grilling a slippery politician or Quentin Tarantino threatening to ‘shut down’ Krishnan Guru-Murthy (well worth..

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Top 5 things to look for in a tech PR agency

Finding a PR agency isn't easy. Finding a tech PR agency is even harder because it is so specialist.

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How many Calls-To-Action is too many?

On any website, a well-placed Call-To-Action (CTA) can make all the difference. From directing a visitor to valuable information that will establish your credibility, to..

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7 reasons why tech PR isn't generating leads

Improving lead generation is often a priority for tech companies, and many will turn to PR to help highlight new products or solutions, reach new audiences and build credibility..

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Quality versus quantity - PR that works

Pr

“I want to be in the FT”. Words a tech PR dreads to hear. It’s never an easy task to get national coverage and the FT takes a very specific PR strategy.

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The golden rules of Call-To-Action placement

For tech companies, creating valuable content on a website to attract visitors and establish credibility is crucial if you want to gain the attention of today's savvy customer.

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How to build research reports that get coverage year after year

Creating research reports that get PR coverage year after year is well worthwhile. You only need to look at the success of FTSE100 companies, national charities and think tanks to..

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Inbound Marketing and PR must go hand in hand to achieve sales

How often does your PR team speak to the marketing team? Once a week, once a month, possibly never? Today, you won't achieve sales without it being a daily occurrence.

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5 ingredients for a channel marketing strategy that works

If you've decided you need a channel partner marketing strategy then you'll have no doubt ring-fenced a sum of money to invest. While it may have been hard to persuade people to..

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Demystifying tech: how to achieve cut-through with your PR

Have you had an idea shower today? Or perhaps you’ve tried to solutionise by taking a helicopter view of the situation?

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6 reasons why Google loves bloggers

Seo

What type of blog catches your attention? Do you like inspirational pieces? Or perhaps a personal, Q&A style article?

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Man bites dog: the secret to writing perfect headlines

Nailing the perfect headline is a tricky task for any writer, no matter their subject or intended audience. We’ve all experienced brain freeze when trying to create a catchy..

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Why your content strategy is harming your PR

Henry Ford, the founder of the Ford Motor Company, is often credited with the line "quality means doing it right when no one is looking".

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