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Mike Harrison

Inbound Marketing Director at Essential

A Channel-specific review of HubSpot’s Marketing Trends of 2022

A Channel-specific review of HubSpot’s Marketing Trends of 2022

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Latest Posts

Email marketers - is it time to move to the dark side?

Dark mode. It might sound like the next movie in the Stars Wars saga, but it is in fact a widely used display setting available on your smartphone or laptop.

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What will Google’s changes to cookies mean for marketers?

Google’s proposed changes suggest there may be no more third-party cookies in the cookie jar, which may have implications for marketers and how they target their customers. For..

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Is your web design agency holding your website to ransom?

Many articles really rub salt in the wound when they tell you what you should have done when hiring an agency to build your website.  This doesn’t help you much when, months..

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‘Smarketing’: bridging the gap between marketing and sales

Marketing and sales teams have traditionally operated as separate entities in most organisations. However, in today’s modern world of marketing the B2B sales funnel has rapidly..

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Lead generation and quick wins

Building an inbound marketing strategy that generates leads can take time - time that more often than not companies or agencies simply don't have.  A traditional inbound marketing..

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Build it and they will come: the website launch myth

Does this sound familiar? You and your company spend a huge amount of time and money building a beautiful new website in the hope that it will attract and generate leads for the..

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What do we mean by Marketing Automation in B2B Lead Generation?

Let’s face it, Marketing Automation with the Lead Generation process isn’t anything new. But are we clear on what it actually is? How can it be defined?

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How to power up your personas

You’ve got a great product or service that appeals to a wide audience. That’s fantastic! But how do you define your messaging to meet the needs of all these different people?

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Why agile marketing is more than just a buzzword

The use of automation and AI in marketing is provoking a lot of debate in the office. Mostly it’s around the insight you can gather from data, the role of experience and gut..

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