Sam Crowe

    Recent Posts

    Silly season PR - should you go for it?

    by Sam Crowe on Feb 12, 2020 3:09:15 PM

    Twenty years ago before we had all become slaves to the internet, no PR in their right mind would have advised you to do...

    Factsheets v Storytelling

    by Sam Crowe on Jan 13, 2020 9:53:59 AM

    Factsheets. Love them or loathe them they are a staple in the marketing toolbox – especially in the world of tech. Used...

    We've been debating in the office how marketing professionals can blend what they know in their head and their heart with...

    Every organisation needs sales. That's especially true for the channel, where success directly correlates with keeping...

    Some of the world's biggest brands have caused waves with their recent 'woke' advertising campaigns, most notably Nike...

    Press releases are an important way to get your tech news out there. Even so, plenty of tech companies fail to get...

    How much should you spend on marketing?

    by Sam Crowe on May 1, 2019 3:07:00 PM

    Finding your sweet spot

    A brand has very little chance of growing if people don't know about it. But knowing how much...

    An in-house PR team is often a great way to get started on the PR journey. When you are small and finding your feet...