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How to the write content that is optimised for Search Engines

Debbie McGowan 16-Mar-2023 12:25:40
Let's clear the fog

Dispelling the Myths of SEO

Writing content is not as easy as you think, more so if you intend for your content to be found by search engines. An essential aspect of content creation is writing good quality engaging content, written with search engine optimisation (SEO) in mind. This will help to get your content discovered by Google so that it appears in the Search Engine Results Pages (SERPs).

With the fast-paced nature of the digital world, some content marketing practices can be misleading – and we are here to dispel them!

Let’s debunk the myths!

Myth: Keyword stuffing is an effective SEO tactic.

Fact: This is an outdated practice. It involved overusing keywords to secure higher rankings in SERPs at the expense of the reader. Today, this would incur penalties from search engines.

Instead, focus on using your keywords naturally and in appropriate places within your content.

Myth: Meta tags are the most important aspect of SEO.

Fact: This is a very narrow approach. While meta tags, such as title tags, are important, they are not the only factor.

Search engines will also look at the quality of your content, your website’s health and domain reputation, the user experience, backlinks, and other factors.

Myth: Content length is the only important factor for SEO.

Fact: Long-form content can be beneficial for SEO however the quality and relevance of the content form a bigger part of this equation.

Instead of focusing on word count, aim to create high-quality content that meets the needs of your target profiles and adds value.

Myth: SEO is all about tricking search engines.

Fact: No. Just no.

SEO is about providing high-quality content that targets the right audience with subject matter that meets their needs. Search engines aim to deliver the best results to their users based on the query they have submitted. By creating informative content, you can improve your position in the SERP and drive more traffic to your website.

Myth: You need to submit your site to search engines.

Fact: While it is a good idea to create a sitemap and submit it to search engines, it is not necessary to submit it to be indexed.

If your website is accessible and has links pointing to it, then search engines can use crawlers to find and index all new content automatically.


By understanding these myths and staying up to date on SEO best practices, you will be well on your way to improving your website's SEO rankings. Remember the focus should be on creating high-quality content that adds value to your target audience. 

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If you need advice on how to elevate your rankings on SERPs or would like some help ensuring your content is delivering value and results, then talk to us today!