Why Your Content Marketing Should Be SEO Friendly

You are invisible without SEO!

Having a strong online presence is essential for success in today’s digital era. SEO content marketing is one effective way to establish your brand and generate more traffic. By creating keyword-focused, structured, valuable, and relevant content you will attract the right audience, build your brand awareness, and establish your business as a leader in your industry.

SEO content marketing combines the benefits of content marketing with search engine optimisation (SEO). The purpose of content marketing is to provide valuable and relevant content to the user base which, in turn, drives profitable customer engagement.  Combining this with SEO, the ultimate goal is to drive more traffic to your website and generate more leads by increasing your website's visibility on search engines.

If you are already overwhelmed with the idea of SEO content marketing – simply contact us - we can help!

Otherwise, let’s start at the beginning.

First, consider the search engine.

A search engine in its simplest form is a webpage connected to an enormous database of indexed content from the web. People use this webpage to get answers to questions, find products, research, or retrieve information that is related to their search terms.

When a user types a search term into a search engine (such as Google), the system utilises its database and instantaneously presents the user with a page of results that relate to the term they search for.  How results are positioned on the search engine results page (SERP) is dictated by several factors:

• Page load time
• Mobile-friendliness
• Domain authority
• Site architecture
• High-quality content
• Keyword optimisation
• Website security
• SEO (meta descriptions, headings, subheadings, alt tags)

If you haven’t got the above covered on your website or you’re not performing regular website audits to trap and rectify issues, then your position in the SERP will suffer!

What is SEO?

SEO, or Search Engine Optimisation, is essentially the process of making your website appear higher in search engines like Google by addressing the points listed above. The higher your website appears in the SERP the better your chance of bringing good-quality organic traffic to your website. 
But here is the thing, it's not as simple as choosing a few keywords and calling it a day. Nope, there is a lot more to it than that!

To optimise a website or web page, you need to make changes to its content, structure, and technical aspects. Think of it as giving your website content a little makeover to make it more appealing to search engines.

Why your content should be SEO friendly?

The importance of SEO content marketing should not be underestimated as without it your website will be invisible.

It will not be ranked well in search engines and if you are not ranked highly – Page 1 – how will anyone know your website even exists? Whilst it is beneficial to be ranked in the first 3 placements when users search for your company name, what about those customers to whom you haven’t been introduced yet? How will you reach those customers? SEO that’s how.

The impact of SEO is multi-faceted, let us explore this further.

Increased Visibility

By optimising your website and content for search engines, you will increase the chances of your pages climbing up through the ranks. This means that your website will appear higher in the SERPs. Best practice advises you need to be on page 1 if you want your target audience to find you.

Increased organic traffic.

With increased page ranking, you should see an increase in organic traffic. Organic traffic is defined as web visitors that have come to your website through search engines and not through a paid advertisement.
This is important, as the search engine has now deemed your website’s information credible and will show that to the user.

Improved user experience

By building your website with structure in mind, search engine bots can discover your content faster, and your users will be able to flow through your website more easily. This is also called user flow – or journey.

By optimising the content structure, readability, and relevance your user will find it easier to locate and engage with your content.

And by reducing the delay in which it takes your content to be displayed, and ensuring your site is responsive for mobile, the search engine will reward you with a better position in the SERP.

Better brand credibility

Users have trust in search engines as noted by Dave Chaffey in his 2023 Search engine marketing statistics overview. Improving your website's search engine rankings will enhance your brand’s credibility in the eyes of users, as they believe that websites appearing at the top of organic search results are trustworthy and relevant to the search term used. Read

That those listings that appear on page 1 are knowledgeable and are an authority on the subject.  

Top Tips

As specialists in Technology and Cybersecurity, we have some top tips...

• Start with keywords, determine what your target audience is searching for and build your content to match.
• Do your research! What are your customers’ challenges?
• Speak in your customers’ language – keep it simple!
• Make sure the content you create solves a customer’s problem.
• Fix the technical issues on your website which impact SEO, run regular website audits, and keep on top of it.
• Build an SEO content marketing programme, follow it and continually optimise it.

Here are some tips for improving your SEO content marketing

Conclusion!

SEO content marketing can, and will, help improve your website's visibility. Over time, it will generate more traffic, improve user experience, and increase your brand’s credibility. These aspects combined will ultimately lead to better conversion rates and increased revenue.

However, SEO content marketing is not a one-time event! It is an ongoing practice that should be on your team’s monthly to-do list – it is called optimisation for a reason! It is essential to regularly monitor and adjust your approach to boost impact.

There is a reason why many companies employ their own SEO specialists. They have the necessary skills to achieve the best results for the company’s online activities.

If you don’t have your own resident SEO specialist, book a meeting with our team here and let us help you get ahead of your competition.