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You are invisible without SEO!
Having a strong online presence is vital for success in the digital age. Having a Kick-Ass Content Marketing strategy that prioritises SEO is one of the most cost-effective ways to establish your brand and generate more traffic. By creating keyword-focused, structured, valuable, and Kick-Ass Content you will attract the right audience, build your brand awareness and establish your business as a leader in your industry.
Content optimisation combines the benefits of Kick-Ass Content marketing with search engine optimisation (SEO). The purpose of creating content is to provide valuable and relevant information to your audience which, in turn, drives customer engagement. Combining this with SEO helps you achieve your ultimate goal of driving more traffic to your website and generating more leads by increasing your website’s visibility on search engines.
If you’re feeling overwhelmed with the idea of creating a strategy content optimisation, don’t be, you’re not alone! Contact us and we will guide you through the maze!
Want to learn more? Keep reading and let us demystify content optimisation.
First, consider the search engine
In its simplest form, a webpage is connected to an enormous database of indexed content from the web, functioning as a search engine. People use this webpage to get answers to questions, find products, research, or retrieve information that is related to their search terms.
When a user types a search term into a search engine (such as Google), the system utilises its database and instantaneously presents the user with a page of results that relate to the term they search for. How results are positioned on the search engine results page (SERP) is dictated by several factors:
- Page load time
- Mobile-friendliness
- Domain authority
- Site architecture
- High-quality content
- Keyword optimisation
- Website security
- SEO (meta descriptions, headings, subheadings, alt tags)
If you haven’t got the above covered on your website or you’re not performing regular website audits to trap and rectify issues, then your position in the SERP will suffer!
What is SEO?
SEO, or Search Engine Optimisation, is essentially the process of making your website appear higher in search engines like Google by addressing the points listed above. The higher your website appears in the SERP the higher your chance of bringing good-quality organic traffic to your website.
But here is the key point, it’s not as simple as choosing a few keywords and calling it a day. Nope, there is a lot more to it than that!
To optimise a website or web page, you need to make changes to its content, structure, and technical aspects. Think of it as giving your website content a little makeover to make it more appealing to search engines.
Why your content should be SEO-friendly?
Do not underestimate the importance of optimising your Kick-Ass Content Marketing for search engines.
Without it, your website will be invisible.
If you are not ranked highly, by appearing on page 1, how will anyone know your website even exists? While being ranked in the first 3 positions is beneficial for users searching with your company name, consider potential customers you haven’t introduced yourself to yet.
How will you reach those customers? SEO that’s how.
The impact of SEO is multi-faceted. What do we mean by that? Let us explore this further.
Increased visibility
Optimise your website and content for search engines to boost your page rankings. This means that your website will appear higher in the SERPs. Best practice suggests you need to be on page 1 if you want your target audience to find you.
Increased organic traffic
With increased page ranking, you should see an increase in organic traffic, i.e., web visitors that have come to your website through search engines and not through a paid advertisement.
This is important, as the search engine has now deemed your website’s information credible and will show it to the user.
Improved user experience
By building your website with structure in mind, search engine bots can discover your content faster, and your users will be able to flow through your website more easily. This may also go by the names user-flow or user-journey.
By optimising the content structure, readability, and relevance your user will find it easier to locate and engage with your content.
By minimising the delay in displaying your content and ensuring mobile responsiveness for your site, the search engine will grant you a better position in the SERP.
Better brand credibility
Users have trust in search engines as noted by Dave Chaffey in his 2023 Search engine marketing statistics overview. Improving your website’s search engine rankings will enhance your brand’s credibility in the eyes of users, as they believe that websites appearing at the top of organic search results are trustworthy and relevant to the search term used.
Top Tips
As specialists in Technology and Cybersecurity, we have some top tips…
- Start with keywords, determine what your target audience is searching for and build your content to match.
- Do your research! What are your customers’ challenges?
- Speak in your customers’ language – keep it simple!
- Make sure you create Kick-Ass Content that solves a customer’s problem.
- Fix the technical issues on your website which impact SEO, run regular website audits, and keep on top of it.
- Build a content optimisation strategy that will be used and continually improved. Don’t just leave it in a drawer to collect dust!
Here are some tips for improving your content optimisation.
Conclusion!
Having a digital marketing strategy that prioritises SEO optimisation can, and will, improve your website’s visibility. But it doesn’t happen overnight. Over time, the optimised kick-ass content on your website will generate more traffic, increase your brand’s credibility and deliver a better user experience. These aspects combined will ultimately lead to better conversion rates and increased revenue.
However, content optimisation is not a one-time event! It is an ongoing practice that should be on your team’s monthly to-do list – it is called optimisation for a reason! It is essential to regularly monitor and adjust your approach to boost impact.
There is a reason why many companies employ their own SEO specialists. They have the necessary skills to achieve the best results for the organisation’s online activities.
If you don’t have your own resident SEO specialist, book a meeting with our team and let us help you leap ahead of your competition.