How to get the best value out of your Tech Marketing Activity
The Oxford English Dictionary defines Artificial Intelligence (AI) as “The capacity of computers or other machines to exhibit or simulate intelligent behaviour.” The first example..
2022 is the year when we will witness the cookie crumble with the end of Third-Party Cookies.
Foreward As marketers, we’re used to being asked to adapt and evolve, but the past 12 months has seen an unprecedented level of change. The pandemic has forced Channel marketing..
Our clients often ask us if entering business awards is worth the time and effort. The answer is a resounding ‘yes’ but choose your awards carefully as not all are created equal!
Google’s proposed changes suggest there may be no more third-party cookies in the cookie jar, which may have implications for marketers and how they target their customers. For..
The 19th of August is World Photography Day, a global initiative to increase awareness, share ideas and encourage people in the field of photography. But in an age when visual..
The Covid pandemic has increased the appetite for news and presented many with more leisure time to enjoy their favourite media. From a PR point of view, this should have resulted..
Most B2B tech businesses realise that having a social media presence is important. However, linking social media metrics to business goals can be a challenge. According to..
Choosing a B2B marketing or PR technology agency can be daunting unless you have a background in one of those fields. Here we give an insider’s guide to the things to look for,..
Claims that blogging is dead have been doing the rounds for a while. The argument is that nobody has time to read anymore. Even if they did, they would prefer to look at pictures..
Decades ago, the way B2B tech firms measured the value of a piece of coverage in a newspaper or magazine was by working out the cost in column inches of running an advert in that..
We've been debating in the office how marketing professionals can blend what they know in their head and their heart with what the computer is telling them. There is no doubt that..
Many articles really rub salt in the wound when they tell you what you should have done when hiring an agency to build your website. This doesn’t help you much when, months..