How to get the best value out of your Tech Marketing Activity
Artificial intelligence (AI) is changing the way we approach SEO content writing. The use of AI is already helping content writers produce better content, optimise it for search..
At Essential, we understand the importance of Channel Sales Incentives in boosting sales and expanding your reach. Channel incentives serve as rewards offered to your partners and..
Content marketing has emerged as one of the most powerful strategies for B2B Lead Generation today, as traditional advertising methods have become more ineffective. We will be..
We often hear from clients that what they need is 'more leads!', and we all know that generating high-quality leads is crucial for business-to-business (B2B) success. It's a..
In today's fast-paced digital world, a strong online presence is crucial for businesses to succeed. Search engine optimisation (SEO) and content marketing are two essential..
The Evolution of Buzz Days™ “We need to run call-out days to drive pipeline but how can we when all the sales team are working from home due to lockdown?!” When I first heard..
Hoppy Easter Easter 2023 Who here loves Easter!? The Chocolate Eggs, Easter Egg Hunts and Hot Cross Buns - what's not to love! AND *Shhh it's a secret*I have it on good..
Don't let your competitors leave you in the slow lane In B2B marketing, a strong call-to-action (CTA) can mean the difference between a lost opportunity and a valuable lead. A CTA..
How do you know if your SEO content marketing activity is working and how do you calculate ROI? At the end of the day, marketing departments are responsible for reporting on spend..
Do you find that creating your content marketing strategy is often a reactive process? How do we ensure that our content marketing efforts are not just an afterthought, but a key..
When it comes to public relations, working with an agency that specializes in your particular industry or niche can be hugely advantageous. This is particularly true in the B2B..
Dispelling the myths of SEO Writing content is not as easy as you think, more so if you intend for your content to be found by search engines. An essential aspect of content..
You are invisible without SEO! Having a strong online presence is essential for success in today’s digital era. SEO content marketing is one effective way to establish your brand..
Sales Days, Buzz Days™ overview The Traditional Sales Call-Out Day Sales call-out days have always been a tool to drive much-needed pipeline, particularly with channel partners...
No other team stacks up...! Happy Pancake Day Pancake Day 2023 It all started with an email... ...we usually do some kind of pancake day baking / flipping but I wondered if you..
Christmas Party 2022 Many companies have strict rules and regulations when it comes to their Christmas parties, but at Essential we were able to let loose and truly enjoy..
Summer, summer, summer time... It was a perfect evening for our Summer party, and we were in for a treat as we celebrated the end of a hot summer with an Ibiza-themed bash. As we..
What does GA4 mean for website analytic reporting? GA4 is aptly named as this is the 4th version of Google Analytics and its journey began in 2005 when Google purchased Urchin -..
Why did we want to fundraise for the British Heart Foundation? The British Heart Foundation has a very special meaning to us here. In February 2022, our Account Director Ceri, had..
How creating a Buzz can benefit your business We know that when you run a traditional sales call-out day, capturing all the opportunities generated by a large number of sales reps..
How our solution benefits you At The Essential Agency, we have worked hard to understand the tech channel and the common challenges faced in sales, marketing, and enablement. By..
Calculating the success of a channel incentive Goals Incentives are commonly used in the technology channel to boost sales and enable teams to be more successful in their selling..
Types of incentive options - Is it just sales? If you’ve never run a Channel Incentive before or want some fresh ideas for the next one, this blog is for you! Let us provide you..
Discovering your audience's appetite to click and convert Google Search Ads are a proven way to generate traffic for your website. But it can feel like venturing into the unknown..
Our best practise guide Channel Incentives are a proven way of boosting sales, growing pipeline, and skilling up partners in your channel. And whilst there is no written rulebook..
How to plan for success In an earlier blog, we highlighted the 12 components of running a channel sales incentive. One of these components is to map out a clear plan to ensure the..
At the start of October, YouTube made a big announcement on its official blog: “For many creators, YouTube isn’t just a place to upload and comment on videos, it’s a community and..
Introduction: Historical sales call out days Sales call out days have been commonplace in many organisations for the last couple of decades at least. A typical call out day..
The challenge: For Halloween 2022, the Essential team got crafty and hosted a pumpkin competition. Be it carving, painting, or decorating, anything went as long as these two rules..