‘Smarketing’: bridging the gap between marketing and sales
Marketing and sales teams have traditionally operated as separate entities in most organisations. However, in today’s modern world of marketing the B2B sales funnel has rapidly..
Three reasons why tech PR is vital heading into 2020
It's notoriously difficult to stand out in the technology industry. In even the most niche areas you'll likely find several players with similar ideas all scrapping for attention.
Sorry London, but Newbury has the highest digital density in the UK
According to a recent article published by The Independent[1], Newbury is now leading Britain’s tech boom, with the highest ‘digital density’ in the whole of the UK, as companies..
9 ways to nail a channel sales incentive
If you've ever found yourself in a position where the sales figures are down compared to forecast, then you'll know that feeling of trying everything to make up the shortfall...
7 steps to great channel PR
The channel is a mysterious beast and its associated press even more so. It takes a specialist to get a channel PR strategy right. If you're thinking of having a go then our top..
3 top tips for handling that big press interview
We’ve all seen an awkward interview, whether it’s Jeremy Paxman grilling a slippery politician or Quentin Tarantino threatening to ‘shut down’ Krishnan Guru-Murthy (well worth..
Top 5 things to look for in a tech PR agency
Finding a PR agency isn't easy. Finding a tech PR agency is even harder because it is so specialist.
How many Calls-To-Action is too many?
On any website, a well-placed Call-To-Action (CTA) can make all the difference. From directing a visitor to valuable information that will establish your credibility, to..
7 reasons why tech PR isn't generating leads
Improving lead generation is often a priority for tech companies, and many will turn to PR to help highlight new products or solutions, reach new audiences and build credibility..
CTAs that cut through
Calls-To-Action (CTAs) are an essential part of the conversion path and lead generation process. To put it simply, a CTA is part of a story, webpage, advertisement, or piece of..
Inbound Marketing needs a team and technology approach
Every organisation needs sales. That's especially true for the channel, where success directly correlates with keeping people focused on hitting and smashing targets. However, as..
Quality versus quantity - PR that works
“I want to be in the FT”. Words a tech PR dreads to hear. It’s never an easy task to get national coverage and the FT takes a very specific PR strategy.
The golden rules of Call-To-Action placement
For tech companies, creating valuable content on a website to attract visitors and establish credibility is crucial if you want to gain the attention of today's savvy customer.
How the web has changed reading behaviour and why it matters
Before you have read these words, it’s likely you have already scanned this page and picked out a few parts or headings that may interest you.
FMCG vs Tech: is FMCG no longer the best foundation for marketing?
The FMCG sector has always been known as the place for young marketeers to start their careers, due to the success and high-profile status of the industry, however are things..
Waking up to woke marketing? Is it for B2B tech companies?
Some of the world's biggest brands have caused waves with their recent 'woke' advertising campaigns, most notably Nike and Gillette. It's sparked criticism and plaudits alike as..
The power of plain English in the tech sector: 9 steps to press releases that work
Press releases are an important way to get your tech news out there. Even so, plenty of tech companies fail to get results when they issue a press release. There are lots of..
How to build research reports that get coverage year after year
Creating research reports that get PR coverage year after year is well worthwhile. You only need to look at the success of FTSE100 companies, national charities and think tanks to..
Inbound Marketing and PR must go hand in hand to achieve sales
How often does your PR team speak to the marketing team? Once a week, once a month, possibly never? Today, you won't achieve sales without it being a daily occurrence.
How much should you spend on marketing?
Finding your sweet spot A brand has very little chance of growing if people don't know about it. But knowing how much money to put into advertising and marketing your business..
Are images ruining your website experience?
Visual content. It’s engaging, it’s impactful, it’s pretty much a requirement for any business website in this day and age – but is yours actually losing you valuable web traffic..
Leads, leads, leads
Almost all of our conversations with clients and prospective clients involves the need for leads. Whether it’s clearly articulated or not, ultimately what they are asking for, or..
5 ingredients for a channel marketing strategy that works
If you've decided you need a channel partner marketing strategy then you'll have no doubt ring-fenced a sum of money to invest. While it may have been hard to persuade people to..
Lead generation and quick wins
Building an inbound marketing strategy that generates leads can take time - time that more often than not companies or agencies simply don't have. A traditional inbound marketing..
Build it and they will come: the website launch myth
Does this sound familiar? You and your company spend a huge amount of time and money building a beautiful new website in the hope that it will attract and generate leads for the..
What do we mean by Marketing Automation in B2B Lead Generation?
Let’s face it, Marketing Automation with the Lead Generation process isn’t anything new. But are we clear on what it actually is? How can it be defined?
Demystifying tech: how to achieve cut-through with your PR
Have you had an idea shower today? Or perhaps you’ve tried to solutionise by taking a helicopter view of the situation?
6 reasons why Google loves bloggers
What type of blog catches your attention? Do you like inspirational pieces? Or perhaps a personal, Q&A style article?
In-house PR or agency? The great PR debate
An in-house PR team is often a great way to get started on the PR journey. When you are small and finding your feet employing someone who can turn their hand to marketing and PR..