Using photography in digital marketing to build your brand ...
Nine ways in which Covid-19 has changed B2B tech PR
The Covid pandemic has increased the appetite for news and presented many with more leisure time to enjoy their favourite media. From a PR point of view, this should have resulted..
Social media metric tracking tips for B2B tech firms
Most B2B tech businesses realise that having a social media presence is important. However, linking social media metrics to business goals can be a challenge. According to..
Get the most from LinkedIn polls
In the ever-changing world of social media, LinkedIn is thriving. It’s attracting 3 new professional sign ups every second and to date has 706 million members and 55 million..
Creating a content plan in 13 easy steps
Why build a content plan? Building a content plan offers a number of benefits: Taking a systematic approach to producing content means you are more likely to achieve your..
12 factors to consider when choosing a B2B tech marketing or PR agency
Choosing a B2B tech PR to aid with your PR Strategy or marketing agency can be daunting unless you have a background in one of those fields. Here we give an insider’s guide to the..
Is blogging still relevant for B2B tech firms? (Spoiler: we think so)
Claims that blogging is dead have been doing the rounds for a while. The argument is that nobody has time to read anymore. Even if they did, they would prefer to look at pictures..
Five steps for B2B tech firms to boost LinkedIn ads
Linkedin is a great social media platform for B2B tech firms, with 6m IT decision-makers now using it and record levels of engagement during the pandemic.
It’s time to rethink how you measure the value of PR
Decades ago, the way B2B tech firms measured the value of a piece of coverage in a newspaper or magazine was by working out the cost in column inches of running an advert in that..
Silly season PR - should you go for it?
PR of the past Twenty years ago before we had all become slaves to the internet, no PR in their right mind would have advised you to do PR in 'silly season'. If everyone is on..
Mastering Social Media Marketing
As we head into a new decade, it’s safe to say that one of the fastest growing technologies from the previous decade has been social media. This is backed up by the fact that it’s..
Factsheets v Storytelling
Factsheets. Love them or loathe them they are a staple in the marketing toolbox – especially in the world of tech. Used to highlight the importance of the thingimebob2020 they are..
How do you blend humans with machines for successful marketing?
We've been debating in the office how marketing professionals can blend what they know in their head and their heart with what the computer is telling them. There is no doubt that..
Is your web design agency holding your website to ransom?
Many articles really rub salt in the wound when they tell you what you should have done when hiring an agency to build your website. This doesn’t help you much when, months..
Who needs a London PR agency when there's one on the Thames Valley doorstep?
The Thames Valley has been nicknamed the Silicon Valley of the UK - understandably as the number of tech companies in the Thames Valley is seven times higher than anywhere else in..
Six reasons to choose a boutique agency for your tech PR and inbound marketing
If you are thinking big for your brand, you'd be forgiven for thinking you also need to think big when it comes to adopting an agency. However, when you start reading the likes of..
Why is the Thames Valley so important for UK PLC?
Figures from Tech Nation's 2018 report show just how important the Thames Valley is to the UK's economy. In particular, is the amount it contributes to productivity - some £7bn..
Retainer or project-based PR: what’s right for me?
PR: Do I need a retainer or project-based solution? No matter the size of your company, seeking help from a PR agency to help you reach your goals is a big deal.
How to achieve cut-through with plain English PR
Have you had an idea shower today? Or perhaps you’ve tried to solutionise by taking a helicopter view of the situation?
Hiring a tech PR or Inbound specialist? 9 things you need look for
When you head out looking for a new sofa there are certain things you'll look for - a style to match your character, a fit for your budget and above all something that will stand..
Is face to face time still worth it?
Right now we are trialling Zoom for video communications, lured by the promise of better connections and quality. Our hope is that we will switch to using it with clients,..
A year on... making the most of anniversaries for tech PR
It's now over a year since GDPR came into effect, and right now, 5G networks are all poised to move from trials to live. These events are all a gift for tech PR because the media..
7 steps to landing your Call-To-Action using tech PR
True or False? Tech journalists are unlikely to print a Call-To-Action (CTA) unless you pay the publication some money. Many people would say true. But with the right approach it..
‘Smarketing’: bridging the gap between marketing and sales
Marketing and sales teams have traditionally operated as separate entities in most organisations. However, in today’s modern world of marketing the B2B sales funnel has rapidly..
Three reasons why tech PR is vital heading into 2020
It's notoriously difficult to stand out in the technology industry. In even the most niche areas you'll likely find several players with similar ideas all scrapping for attention.
Sorry London, but Newbury has the highest digital density in the UK
According to a recent article published by The Independent[1], Newbury is now leading Britain’s tech boom, with the highest ‘digital density’ in the whole of the UK, as companies..
9 ways to nail a channel sales incentive
Channel Sales Incentive - 9 ways to get it right! If you've ever found yourself in a position where the sales figures are down compared to forecast, then you'll know that feeling..
7 steps to great channel PR
The channel is a mysterious beast and its associated press even more so. It takes a specialist to get a channel PR strategy right. If you're thinking of having a go then our top..
3 top tips for handling that big press interview
We’ve all seen an awkward interview, whether it’s Jeremy Paxman grilling a slippery politician or Quentin Tarantino threatening to ‘shut down’ Krishnan Guru-Murthy (well worth..
Top 5 things to look for in a tech PR agency
Finding PR agencies isn't easy. Finding a tech PR agency that provides measurable results is even harder because it is so specialist.