How to get the best value out of your Tech Marketing Activity
No matter the size of your company, seeking help from a PR agency to help you reach your goals is a big deal.
Have you had an idea shower today? Or perhaps you’ve tried to solutionise by taking a helicopter view of the situation?
When you head out looking for a new sofa there are certain things you'll look for - a style to match your character, a fit for your budget and above all something that will stand..
Right now we are trialling Zoom for video communications, lured by the promise of better connections and quality. Our hope is that we will switch to using it with clients,..
It's now over a year since GDPR came into effect, and right now, 5G networks are all poised to move from trials to live. These events are all a gift for tech PR because the media..
True or False? Tech journalists are unlikely to print a Call-To-Action (CTA) unless you pay the publication some money. Many people would say true. But with the right approach it..
Marketing and sales teams have traditionally operated as separate entities in most organisations. However, in today’s modern world of marketing the B2B sales funnel has rapidly..
It's notoriously difficult to stand out in the technology industry. In even the most niche areas you'll likely find several players with similar ideas all scrapping for attention.
According to a recent article published by The Independent[1], Newbury is now leading Britain’s tech boom, with the highest ‘digital density’ in the whole of the UK, as companies..
If you've ever found yourself in a position where the sales figures are down compared to forecast, then you'll know that feeling of trying everything to make up the shortfall...
The channel is a mysterious beast and its associated press even more so. It takes a specialist to get a channel PR strategy right. If you're thinking of having a go then our top..
We’ve all seen an awkward interview, whether it’s Jeremy Paxman grilling a slippery politician or Quentin Tarantino threatening to ‘shut down’ Krishnan Guru-Murthy (well worth..
Finding a PR agency isn't easy. Finding a tech PR agency is even harder because it is so specialist.
On any website, a well-placed Call-To-Action (CTA) can make all the difference. From directing a visitor to valuable information that will establish your credibility, to..
Improving lead generation is often a priority for tech companies, and many will turn to PR to help highlight new products or solutions, reach new audiences and build credibility..
Calls-To-Action (CTAs) are an essential part of the conversion path and lead generation process. To put it simply, a CTA is part of a story, webpage, advertisement, or piece of..
Every organisation needs sales. That's especially true for the channel, where success directly correlates with keeping people focused on hitting and smashing targets. However, as..
“I want to be in the FT”. Words a tech PR dreads to hear. It’s never an easy task to get national coverage and the FT takes a very specific PR strategy.
For tech companies, creating valuable content on a website to attract visitors and establish credibility is crucial if you want to gain the attention of today's savvy customer.
Before you have read these words, it’s likely you have already scanned this page and picked out a few parts or headings that may interest you.
The FMCG sector has always been known as the place for young marketeers to start their careers, due to the success and high-profile status of the industry, however are things..
Some of the world's biggest brands have caused waves with their recent 'woke' advertising campaigns, most notably Nike and Gillette. It's sparked criticism and plaudits alike as..
Press releases are an important way to get your tech news out there. Even so, plenty of tech companies fail to get results when they issue a press release. There are lots of..
Creating research reports that get PR coverage year after year is well worthwhile. You only need to look at the success of FTSE100 companies, national charities and think tanks to..
How often does your PR team speak to the marketing team? Once a week, once a month, possibly never? Today, you won't achieve sales without it being a daily occurrence.
Finding your sweet spot A brand has very little chance of growing if people don't know about it. But knowing how much money to put into advertising and marketing your business..
Visual content. It’s engaging, it’s impactful, it’s pretty much a requirement for any business website in this day and age – but is yours actually losing you valuable web traffic..
Almost all of our conversations with clients and prospective clients involves the need for leads. Whether it’s clearly articulated or not, ultimately what they are asking for, or..
If you've decided you need a channel partner marketing strategy then you'll have no doubt ring-fenced a sum of money to invest. While it may have been hard to persuade people to..