Finding a PR agency isn't easy. Finding a tech PR agency is even harder because it is so specialist.

    On any website, a well-placed Call-To-Action (CTA) can make all the difference. From directing a visitor to valuable...

    Improving lead generation is often a priority for tech companies, and many will turn to PR to help highlight new products...

    CTAs that cut through

    by Rhianna MacGregor on Jul 23, 2019 3:09:59 PM

    Calls-To-Action (CTAs) are an essential part of the conversion path and lead generation process. To put it simply, a CTA...

    Every organisation needs sales. That's especially true for the channel, where success directly correlates with keeping...

    “I want to be in the FT”. Words a tech PR dreads to hear. It’s never an easy task to get national coverage and the FT...

    For tech companies, creating valuable content on a website to attract visitors and establish credibility is crucial if...

    Before you have read these words, it’s likely you have already scanned this page and picked out a few parts or headings...

    The FMCG sector has always been known as the place for young marketeers to start their careers, due to the success and...

    Some of the world's biggest brands have caused waves with their recent 'woke' advertising campaigns, most notably Nike...

    Press releases are an important way to get your tech news out there. Even so, plenty of tech companies fail to get...

    Creating research reports that get PR coverage year after year is well worthwhile. You only need to look at the success...

    How often does your PR team speak to the marketing team? Once a week, once a month, possibly never? Today, you won't...

    How much should you spend on marketing?

    by Sam Crowe on May 1, 2019 3:07:00 PM

    Finding your sweet spot

    A brand has very little chance of growing if people don't know about it. But knowing how much...

    Visual content. It’s engaging, it’s impactful, it’s pretty much a requirement for any business website in this day and...

    Leads, leads, leads

    by Jack Embling on Apr 2, 2019 5:26:02 PM

    Almost all of our conversations with clients and prospective clients involves the need for leads. Whether it’s clearly...

    If you've decided you need a channel partner marketing strategy then you'll have no doubt ring-fenced a sum of money to...

    Lead generation and quick wins

    by Mike Harrison on Feb 22, 2019 2:49:06 PM

    Building an inbound marketing strategy that generates leads can take time - time that more often than not companies or...

    Does this sound familiar? You and your company spend a huge amount of time and money building a beautiful new website in...

    Let’s face it, Marketing Automation with the Lead Generation process isn’t anything new. But are we clear on what it...

    Have you had an idea shower today? Or perhaps you’ve tried to solutionise by taking a helicopter view of the situation?

    6 reasons why Google loves bloggers

    by James Barnes on Feb 8, 2019 8:53:26 AM

    What type of blog catches your attention?

    Do you like inspirational pieces? Or perhaps a personal, Q&A style article?

    An in-house PR team is often a great way to get started on the PR journey. When you are small and finding your feet...

    Nailing the perfect headline is a tricky task for any writer, no matter their subject or intended audience.

    We’ve all...

    Henry Ford, the founder of the Ford Motor Company, is often credited with the line "quality means doing it right when no...

    How to power up your personas

    by Mike Harrison on Jan 11, 2019 10:09:00 AM

    You’ve got a great product or service that appeals to a wide audience. That’s fantastic! But how do you define your...

    The use of automation and AI in marketing is provoking a lot of debate in the office. Mostly it’s around the insight you...

    Self-service ad platforms, they’re all the same right?

    Wrong.