How to get the best value out of your Tech Marketing Activity
The Covid pandemic has increased the appetite for news and presented many with more leisure time to enjoy their favourite media. From a PR point of view, this should have resulted..
Most B2B tech businesses realise that having a social media presence is important. However, linking social media metrics to business goals can be a challenge. According to..
Choosing a B2B tech PR to aid with your PR Strategy or marketing agency can be daunting unless you have a background in one of those fields. Here we give an insider’s guide to the..
Claims that blogging is dead have been doing the rounds for a while. The argument is that nobody has time to read anymore. Even if they did, they would prefer to look at pictures..
Decades ago, the way B2B tech firms measured the value of a piece of coverage in a newspaper or magazine was by working out the cost in column inches of running an advert in that..
We've been debating in the office how marketing professionals can blend what they know in their head and their heart with what the computer is telling them. There is no doubt that..
Many articles really rub salt in the wound when they tell you what you should have done when hiring an agency to build your website. This doesn’t help you much when, months..
The Thames Valley has been nicknamed the Silicon Valley of the UK - understandably as the number of tech companies in the Thames Valley is seven times higher than anywhere else in..
If you are thinking big for your brand, you'd be forgiven for thinking you also need to think big when it comes to adopting an agency. However, when you start reading the likes of..
PR: Do I need a retainer or project-based solution? No matter the size of your company, seeking help from a PR agency to help you reach your goals is a big deal.
When you head out looking for a new sofa there are certain things you'll look for - a style to match your character, a fit for your budget and above all something that will stand..
It's now over a year since GDPR came into effect, and right now, 5G networks are all poised to move from trials to live. These events are all a gift for tech PR because the media..
True or False? Tech journalists are unlikely to print a Call-To-Action (CTA) unless you pay the publication some money. Many people would say true. But with the right approach it..
Marketing and sales teams have traditionally operated as separate entities in most organisations. However, in today’s modern world of marketing the B2B sales funnel has rapidly..
It's notoriously difficult to stand out in the technology industry. In even the most niche areas you'll likely find several players with similar ideas all scrapping for attention.
According to a recent article published by The Independent, Newbury is now leading Britain’s tech boom, with the highest ‘digital density’ in the whole of the UK, as companies..