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Essential Tech Marketing and PR Blog

How to get the best value out of your Tech Marketing Activity

It's all about lead generation

Leads, leads, leads

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Latest Posts

5 ingredients for a channel marketing strategy that works

If you've decided you need a channel partner marketing strategy then you'll have no doubt ring-fenced a sum of money to invest. While it may have been hard to persuade people to..

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Lead generation and quick wins

Building an inbound marketing strategy that generates leads can take time - time that more often than not companies or agencies simply don't have.  A traditional inbound marketing..

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Build it and they will come: the website launch myth

Does this sound familiar? You and your company spend a huge amount of time and money building a beautiful new website in the hope that it will attract and generate leads for the..

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What do we mean by Marketing Automation in B2B Lead Generation?

Let’s face it, Marketing Automation with the Lead Generation process isn’t anything new. But are we clear on what it actually is? How can it be defined?

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Demystifying tech: how to achieve cut-through with your PR

Have you had an idea shower today? Or perhaps you’ve tried to solutionise by taking a helicopter view of the situation?

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6 reasons why Google loves bloggers


What type of blog catches your attention? Do you like inspirational pieces? Or perhaps a personal, Q&A style article?

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In-house PR or agency? The great PR debate

An in-house PR team is often a great way to get started on the PR journey. When you are small and finding your feet employing someone who can turn their hand to marketing and PR..

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Man bites dog: the secret to writing perfect headlines

Nailing the perfect headline is a tricky task for any writer, no matter their subject or intended audience. We’ve all experienced brain freeze when trying to create a catchy..

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Why your content strategy is harming your PR

Henry Ford, the founder of the Ford Motor Company, is often credited with the line "quality means doing it right when no one is looking".

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How to power up your personas

The big question You’ve got a great product or service that appeals to a wide audience. That’s fantastic! But how do you define your messaging to meet the needs of all these..

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Why agile marketing is more than just a buzzword

The use of automation and AI in marketing is provoking a lot of debate in the office. Mostly it’s around the insight you can gather from data, the role of experience and gut..

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5 things they don’t tell you about LinkedIn sponsored content

Self-service ad platforms, they’re all the same right? Wrong.

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