Factsheets v Storytelling
Factsheets. Love them or loathe them they are a staple in the marketing toolbox – especially in the world of tech. Used to highlight the importance of the thingimebob2020 they are..
How do you blend humans with machines for successful marketing?
We've been debating in the office how marketing professionals can blend what they know in their head and their heart with what the computer is telling them. There is no doubt that..
Is your web design agency holding your website to ransom?
Many articles really rub salt in the wound when they tell you what you should have done when hiring an agency to build your website. This doesn’t help you much when, months..
Who needs a London PR agency when there's one on the Thames Valley doorstep?
The Thames Valley has been nicknamed the Silicon Valley of the UK - understandably as the number of tech companies in the Thames Valley is seven times higher than anywhere else in..
Six reasons to choose a boutique agency for your tech PR and inbound marketing
If you are thinking big for your brand, you'd be forgiven for thinking you also need to think big when it comes to adopting an agency. However, when you start reading the likes of..
Why is the Thames Valley so important for UK PLC?
Figures from Tech Nation's 2018 report show just how important the Thames Valley is to the UK's economy. In particular, is the amount it contributes to productivity - some £7bn..
Retainer or project-based PR: what’s right for me?
PR: Do I need a retainer or project-based solution? No matter the size of your company, seeking help from a PR agency to help you reach your goals is a big deal.
How to achieve cut-through with plain English PR
Have you had an idea shower today? Or perhaps you’ve tried to solutionise by taking a helicopter view of the situation?
Hiring a tech PR or Inbound specialist? 9 things you need look for
When you head out looking for a new sofa there are certain things you'll look for - a style to match your character, a fit for your budget and above all something that will stand..
Is face to face time still worth it?
Right now we are trialling Zoom for video communications, lured by the promise of better connections and quality. Our hope is that we will switch to using it with clients,..
A year on... making the most of anniversaries for tech PR
It's now over a year since GDPR came into effect, and right now, 5G networks are all poised to move from trials to live. These events are all a gift for tech PR because the media..
7 steps to landing your Call-To-Action using tech PR
True or False? Tech journalists are unlikely to print a Call-To-Action (CTA) unless you pay the publication some money. Many people would say true. But with the right approach, it..
‘Smarketing’: bridging the gap between marketing and sales
Marketing and sales teams have traditionally operated as separate entities in most organisations. However, in today’s modern world of marketing the B2B sales funnel has rapidly..
Three reasons why tech PR is vital heading into 2020
It's notoriously difficult to stand out in the technology industry. In even the most niche areas you'll likely find several players with similar ideas all scrapping for attention.
Sorry London, but Newbury has the highest digital density in the UK
According to a recent article published by The Independent[1], Newbury is now leading Britain’s tech boom, with the highest ‘digital density’ in the whole of the UK, as companies..
9 ways to nail a channel sales incentive
Channel Sales Incentive - 9 ways to get it right! If you've ever found yourself in a position where the sales figures are down compared to forecast, then you'll know that feeling..
7 steps to great channel PR
The channel is a mysterious beast and its associated press even more so. It takes a specialist to get a channel PR strategy right. If you're thinking of having a go then our top..
3 top tips for handling that big press interview
We’ve all seen an awkward interview, whether it’s Jeremy Paxman grilling a slippery politician or Quentin Tarantino threatening to ‘shut down’ Krishnan Guru-Murthy (well worth..
Top 5 things to look for in a tech PR agency
Finding PR agencies isn't easy. Finding a tech PR agency that provides measurable results is even harder because it is so specialist.
How many CTAs is too many?
On any website, a well-placed Call-To-Action (CTA) can make all the difference. From directing a visitor to valuable information that will establish your credibility, to..
7 reasons why tech PR isn't generating leads
Improving lead generation is often a priority for tech companies, and many will turn to PR to help highlight new products or solutions, reach new audiences and build credibility..
CTAs that cut through
Calls-To-Action (CTAs) are an essential part of the conversion path and lead generation process. To put it simply, a CTA is part of a story, webpage, advertisement, or piece of..
Inbound Marketing needs a team and technology approach
There is no I in team! Every organisation needs sales. That's especially true for the channel, where success directly correlates with keeping people focused on hitting and..
Quality versus quantity - PR that works
“I want to be in the FT”. Words a tech PR dreads to hear. It’s never an easy task to get national coverage and the FT takes a very specific PR strategy.
The golden rules of CTA placement
For tech companies, creating valuable content on a website to attract visitors and establish credibility is crucial if you want to gain the attention of today's savvy customer.
How the web has changed reading behaviour and why it matters
Before you have read these words, it’s likely you have already scanned this page and picked out a few parts or headings that may interest you.
FMCG vs Tech: is FMCG no longer the best foundation for marketing?
The FMCG sector has always been known as the place for young marketeers to start their careers, due to the success and high-profile status of the industry, however are things..
Waking up to woke marketing? Is it for B2B tech companies?
Some of the world's biggest brands have caused waves with their recent 'woke' advertising campaigns, most notably Nike and Gillette. It's sparked criticism and plaudits alike as..
The power of plain English in the tech sector: 9 steps to press releases
Press releases, as part of a PR strategy, are an important way to get your tech news out there. Even so, plenty of tech companies fail to get results when they issue a press..