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Essential Tech Marketing and PR Blog

How to get the best value out of your Tech Marketing Activity

How to write great eye-catching headlines for your blog

Man bites dog: the secret to writing perfect headlines

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Latest Posts

Why your content strategy is harming your PR

Henry Ford, the founder of the Ford Motor Company, is often credited with the line "quality means doing it right when no one is looking".

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How to power up your personas

You’ve got a great product or service that appeals to a wide audience. That’s fantastic! But how do you define your messaging to meet the needs of all these different people?

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Why agile marketing is more than just a buzzword

The use of automation and AI in marketing is provoking a lot of debate in the office. Mostly it’s around the insight you can gather from data, the role of experience and gut..

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5 things they don’t tell you about LinkedIn sponsored content

Self-service ad platforms, they’re all the same right? Wrong.

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