In-house PR or agency? The great PR debate
An in-house PR team is often a great way to get started on the PR journey. When you are small and finding your feet employing someone who can turn their hand to marketing and PR..
Man bites dog: the secret to writing perfect headlines
Nailing the perfect headline is a tricky task for any writer, no matter their subject or intended audience. We’ve all experienced brain freeze when trying to create a catchy..
Why your content strategy is harming your PR
Henry Ford, the founder of the Ford Motor Company, is often credited with the line "quality means doing it right when no one is looking".
How to power up your personas
The big question You’ve got a great product or service that appeals to a wide audience. That’s fantastic! But how do you define your messaging to meet the needs of all these..
Why agile marketing is more than just a buzzword
The use of automation and AI in marketing is provoking a lot of debate in the office. Mostly it’s around the insight you can gather from data, the role of experience and gut..
5 things they don’t tell you about LinkedIn sponsored content
Self-service ad platforms, they’re all the same right? Wrong.