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Essential Tech Marketing and PR Blog: Channel Marketing

Best practise

Our guide to making the most of your channel incentive

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How best to map out a plan for your channel incentive

How to plan for success In an earlier blog, we highlighted the 12 components of running a channel sales incentive. One of these components is to map out a clear plan to ensure the..

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What is a Buzz Day?

Introduction: Historical sales call out days Sales call out days have been commonplace in many organisations for the last couple of decades at least. A typical call out day..

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How to ensure your incentive doesn’t fail due to data

The impact data, or the lack of it, has on your channel sales incentive At Essential, data is at the core of everything we do. It directs decision-making at all stages of..

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Channel Sales Incentive Solutions compared

End-to-end channel incentive management or white-label tools. So, you have decided to run a Channel Sales Incentive! You know what outcome you want to achieve, you have an idea of..

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What makes a good Deal Reg Incentive?

What makes a good deal reg incentive? Deal registration is a common process of a vendor’s Channel Partner Programme, in which the channel partner informs the vendor about a sales..

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The 12 Components of a Channel Sales Incentive

Your Channel Sales Incentive Dissected Incentives can be a highly effective way to influence channel behaviours to help you meet your business goals. On the surface, it looks easy..

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How to recession proof your business

I started Essential in 2002. Like many new business owners, I’d never run a business before. I started by focusing on the skills and experience that I had and the niche I had been..

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