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Essential Tech Marketing and PR Blog: content marketing

13 quick and easy ways to improve your SEO in 2022

Improve your SEO with these 13 key steps

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Ready for a world without third-party cookies?

2022 will be the year we see the demise of third-party cookies on Google. So how will these changes impact your marketing efforts and success?

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Now is the time to write like you talk

Imagine being invited to a drinks party and you find yourself stuck in a corner with a person who talks ‘at’ you in a boring monologue, interrupted only by some statistics to back..

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HubsSpot's 2022 Marketing Trends, a Channel-specific review

Foreward As marketers, we’re used to being asked to adapt and evolve, but the past 12 months has seen an unprecedented level of change. The pandemic has forced Channel marketing..

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Six reasons why you should use LinkedIn Articles for business

HubSpot found that LinkedIn is 277% more effective at generating leads than Facebook and Twitter. That number increases for B2B marketers, who report that 80% of their social..

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Why video is important for B2B

11 reasons why video is important for B2B Video marketing is fast becoming the top marketing strategy for B2B companies. Here's 11 reasons why. 

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Why evergreen content still matters for marketing strategies

What is evergreen content? Evergreen content is content that does not go out of date. It generates consistent interest and search volume over time.

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Is it time for email marketers to move to the dark side?

Dark mode. It might sound like the next movie in the Stars Wars saga, but it is in fact a widely used display setting available on your smartphone or laptop.

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Not all business awards are created equally

Our clients often ask us if entering business awards is worth the time and effort. The answer is a resounding ‘yes’ but choose your awards carefully as not all are created equal!

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What will Google’s changes to cookies mean for marketers?

Google’s proposed changes suggest there may be no more third-party cookies in the cookie jar, which may have implications for marketers and how they target their customers. For..

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Email marketing 101

“Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them.” Seth Godin.

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Using photography in digital marketing to build your brand ...

The 19th of August is World Photography Day, a global initiative to increase awareness, share ideas and encourage people in the field of photography. But in an age when visual..

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Nine ways in which Covid-19 has changed B2B tech PR

The Covid pandemic has increased the appetite for news and presented many with more leisure time to enjoy their favourite media. From a PR point of view, this should have resulted..

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Which metrics should B2B tech firms track for social media?

Most B2B tech businesses realise that having a social media presence is important. However, linking social media metrics to business goals can be a challenge. According to..

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Creating a content plan in 13 easy steps

Why build a content plan? Building a content plan offers a number of benefits: Taking a systematic approach to producing content means you are more likely to achieve your..

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12 factors to consider when choosing a B2B tech marketing or PR agency

Choosing a B2B marketing or PR technology agency can be daunting unless you have a background in one of those fields. Here we give an insider’s guide to the things to look for,..

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Is blogging still relevant for B2B tech firms? (Spoiler: we think so)

Claims that blogging is dead have been doing the rounds for a while. The argument is that nobody has time to read anymore. Even if they did, they would prefer to look at pictures..

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