Why video is important for B2B

    by Don Hunter on Nov 18, 2021 11:37:14 AM

    11 reasons why video is important for B2B

    Video marketing is fast becoming the top marketing strategy for B2B companies....

    What is evergreen content?

    Evergreen content is content that does not go out of date. It generates consistent interest...

    Dark mode. It might sound like the next movie in the Stars Wars saga, but it is in fact a widely used display setting...

    Not all awards are created equal

    by Essential on Oct 11, 2021 9:12:41 AM

    Our clients often ask us if entering business awards is worth the time and effort. The answer is a resounding ‘yes’ but...

    Google’s proposed changes suggest there may be no more third-party cookies in the cookie jar, which may have implications...

    Email marketing 101

    by Don Hunter on Sep 3, 2021 3:59:51 PM

    “Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to...

    The 19th of August is World Photography Day, a global initiative to increase awareness, share ideas and encourage people...

    The Covid pandemic has increased the appetite for news and presented many with more leisure time to enjoy their favourite...

    Most B2B tech businesses realise that having a social media presence is important. However, linking social media metrics...

    Creating a content plan in 13 easy steps

    by Don Hunter on Jun 24, 2021 10:07:56 AM

    Why build a content plan? Building a content plan offers a number of benefits:

    • Taking a systematic approach to producing...

    Choosing a B2B marketing or PR technology agency can be daunting unless you have a background in one of those fields....

    Claims that blogging is dead have been doing the rounds for a while.

    The argument is that nobody has time to read...