What is evergreen content?

    Evergreen content is content that does not go out of date. It generates consistent interest...

    Dark mode. It might sound like the next movie in the Stars Wars saga, but it is in fact a widely used display setting...

    Not all awards are created equal

    by Essential on Oct 11, 2021 9:12:41 AM

    Our clients often ask us if entering business awards is worth the time and effort. The answer is a resounding ‘yes’ but...

    Google’s proposed changes suggest there may be no more third-party cookies in the cookie jar, which may have implications...

    Email marketing 101

    by Don Hunter on Sep 3, 2021 3:59:51 PM

    “Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to...

    The 19th of August is World Photography Day, a global initiative to increase awareness, share ideas and encourage people...

    The Covid pandemic has increased the appetite for news and presented many with more leisure time to enjoy their favourite...

    Most B2B tech businesses realise that having a social media presence is important. However, linking social media metrics...

    Creating a content plan in 13 easy steps

    by Don Hunter on Jun 24, 2021 10:07:56 AM

    Why build a content plan? Building a content plan offers a number of benefits:

    • Taking a systematic approach to producing...

    Choosing a B2B marketing or PR technology agency can be daunting unless you have a background in one of those fields....

    Claims that blogging is dead have been doing the rounds for a while.

    The argument is that nobody has time to read...

    Linkedin is a great social media platform for B2B tech firms, with 6m IT decision-makers now using it and record levels...

    Mastering Social Media Marketing

    by Jack Embling on Jan 22, 2020 11:02:22 AM

    As we head into a new decade, it’s safe to say that one of the fastest growing technologies from the previous decade has...

    Factsheets v Storytelling

    by Sam Crowe on Jan 13, 2020 9:53:59 AM

    Factsheets. Love them or loathe them they are a staple in the marketing toolbox – especially in the world of tech. Used...

    We've been debating in the office how marketing professionals can blend what they know in their head and their heart with...

    Many articles really rub salt in the wound when they tell you what you should have done when hiring an agency to build...

    If you are thinking big for your brand, you'd be forgiven for thinking you also need to think big when it comes to...

    Figures from Tech Nation's 2018 report show just how important the Thames Valley is to the UK's economy. In particular,...

    When you head out looking for a new sofa there are certain things you'll look for - a style to match your character, a...

    Is face to face time still worth it?

    by James Barnes on Oct 9, 2019 9:55:47 AM

    Right now we are trialling Zoom for video communications, lured by the promise of better connections and quality. Our...

    True or False? Tech journalists are unlikely to print a Call-To-Action (CTA) unless you pay the publication some money....

    Marketing and sales teams have traditionally operated as separate entities in most organisations. However, in today’s...

    If you've ever found yourself in a position where the sales figures are down compared to forecast, then you'll know that...

    On any website, a well-placed Call-To-Action (CTA) can make all the difference. From directing a visitor to valuable...

    CTAs that cut through

    by Rhianna MacGregor on Jul 23, 2019 3:09:59 PM

    Calls-To-Action (CTAs) are an essential part of the conversion path and lead generation process. To put it simply, a CTA...

    Every organisation needs sales. That's especially true for the channel, where success directly correlates with keeping...

    For tech companies, creating valuable content on a website to attract visitors and establish credibility is crucial if...

    How often does your PR team speak to the marketing team? Once a week, once a month, possibly never? Today, you won't...

    Leads, leads, leads

    by Jack Embling on Apr 2, 2019 5:26:02 PM

    Almost all of our conversations with clients and prospective clients involves the need for leads. Whether it’s clearly...

    Lead generation and quick wins

    by Mike Harrison on Feb 22, 2019 2:49:06 PM

    Building an inbound marketing strategy that generates leads can take time - time that more often than not companies or...