Marketing and sales teams have traditionally operated as separate entities in most organisations. However, in today’s modern world of marketing the B2B sales funnel has rapidly..
Creating research reports that get PR coverage year after year is well worthwhile. You only need to look at the success of FTSE100 companies, national charities and think tanks to..
If you've decided you need a channel partner marketing strategy then you'll have no doubt ring-fenced a sum of money to invest. While it may have been hard to persuade people to..
Does this sound familiar? You and your company spend a huge amount of time and money building a beautiful new website in the hope that it will attract and generate leads for the..
Let’s face it, Marketing Automation with the Lead Generation process isn’t anything new. But are we clear on what it actually is? How can it be defined?