Skip to content

Essential Tech Marketing and PR Blog: Lead Generation

Humans plus AI for successful marketing

How do you blend humans with machines for successful marketing?

Read More

Latest Posts

‘Smarketing’: bridging the gap between marketing and sales

Marketing and sales teams have traditionally operated as separate entities in most organisations. However, in today’s modern world of marketing the B2B sales funnel has rapidly..

Read More

7 reasons why tech PR isn't generating leads

Improving lead generation is often a priority for tech companies, and many will turn to PR to help highlight new products or solutions, reach new audiences and build credibility..

Read More

CTAs that cut through

Calls-To-Action (CTAs) are an essential part of the conversion path and lead generation process. To put it simply, a CTA is part of a story, webpage, advertisement, or piece of..

Read More

The golden rules of Call-To-Action placement

For tech companies, creating valuable content on a website to attract visitors and establish credibility is crucial if you want to gain the attention of today's savvy customer.

Read More

How to build research reports that get coverage year after year

Creating research reports that get PR coverage year after year is well worthwhile. You only need to look at the success of FTSE100 companies, national charities and think tanks to..

Read More

How much should you spend on marketing?

Finding your sweet spot A brand has very little chance of growing if people don't know about it. But knowing how much money to put into advertising and marketing your business..

Read More

Leads, leads, leads

Almost all of our conversations with clients and prospective clients involves the need for leads. Whether it’s clearly articulated or not, ultimately what they are asking for, or..

Read More

5 ingredients for a channel marketing strategy that works

If you've decided you need a channel partner marketing strategy then you'll have no doubt ring-fenced a sum of money to invest. While it may have been hard to persuade people to..

Read More

Lead generation and quick wins

Building an inbound marketing strategy that generates leads can take time - time that more often than not companies or agencies simply don't have.  A traditional inbound marketing..

Read More

Build it and they will come: the website launch myth

Does this sound familiar? You and your company spend a huge amount of time and money building a beautiful new website in the hope that it will attract and generate leads for the..

Read More

What do we mean by Marketing Automation in B2B Lead Generation?

Let’s face it, Marketing Automation with the Lead Generation process isn’t anything new. But are we clear on what it actually is? How can it be defined?

Read More

Why your content strategy is harming your PR

Henry Ford, the founder of the Ford Motor Company, is often credited with the line "quality means doing it right when no one is looking".

Read More