How do you blend humans with machines for successful marketing?
‘Smarketing’: bridging the gap between marketing and sales
Marketing and sales teams have traditionally operated as separate entities in most organisations. However, in today’s modern world of marketing the B2B sales funnel has rapidly..
7 reasons why tech PR isn't generating leads
Improving lead generation is often a priority for tech companies, and many will turn to PR to help highlight new products or solutions, reach new audiences and build credibility..
CTAs that cut through
Calls-To-Action (CTAs) are an essential part of the conversion path and lead generation process. To put it simply, a CTA is part of a story, webpage, advertisement, or piece of..
The golden rules of Call-To-Action placement
For tech companies, creating valuable content on a website to attract visitors and establish credibility is crucial if you want to gain the attention of today's savvy customer.
How to build research reports that get coverage year after year
Creating research reports that get PR coverage year after year is well worthwhile. You only need to look at the success of FTSE100 companies, national charities and think tanks to..
How much should you spend on marketing?
Finding your sweet spot A brand has very little chance of growing if people don't know about it. But knowing how much money to put into advertising and marketing your business..
Leads, leads, leads
Almost all of our conversations with clients and prospective clients involves the need for leads. Whether it’s clearly articulated or not, ultimately what they are asking for, or..
5 ingredients for a channel marketing strategy that works
If you've decided you need a channel partner marketing strategy then you'll have no doubt ring-fenced a sum of money to invest. While it may have been hard to persuade people to..
Lead generation and quick wins
Building an inbound marketing strategy that generates leads can take time - time that more often than not companies or agencies simply don't have. A traditional inbound marketing..
Build it and they will come: the website launch myth
Does this sound familiar? You and your company spend a huge amount of time and money building a beautiful new website in the hope that it will attract and generate leads for the..
What do we mean by Marketing Automation in B2B Lead Generation?
Let’s face it, Marketing Automation with the Lead Generation process isn’t anything new. But are we clear on what it actually is? How can it be defined?
Why your content strategy is harming your PR
Henry Ford, the founder of the Ford Motor Company, is often credited with the line "quality means doing it right when no one is looking".