Why video is important for B2B

    by Don Hunter on Nov 18, 2021 11:37:14 AM

    11 reasons why video is important for B2B

    Video marketing is fast becoming the top marketing strategy for B2B companies....

    What is evergreen content?

    Evergreen content is content that does not go out of date. It generates consistent interest...

    Dark mode. It might sound like the next movie in the Stars Wars saga, but it is in fact a widely used display setting...

    Not all awards are created equal

    by Essential on Oct 11, 2021 9:12:41 AM

    Our clients often ask us if entering business awards is worth the time and effort. The answer is a resounding ‘yes’ but...

    Google’s proposed changes suggest there may be no more third-party cookies in the cookie jar, which may have implications...

    Email marketing 101

    by Don Hunter on Sep 3, 2021 3:59:51 PM

    “Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to...

    The 19th of August is World Photography Day, a global initiative to increase awareness, share ideas and encourage people...

    The Covid pandemic has increased the appetite for news and presented many with more leisure time to enjoy their favourite...

    Most B2B tech businesses realise that having a social media presence is important. However, linking social media metrics...

    Creating a content plan in 13 easy steps

    by Don Hunter on Jun 24, 2021 10:07:56 AM

    Why build a content plan? Building a content plan offers a number of benefits:

    • Taking a systematic approach to producing...

    Choosing a B2B marketing or PR technology agency can be daunting unless you have a background in one of those fields....

    Claims that blogging is dead have been doing the rounds for a while.

    The argument is that nobody has time to read...

    Linkedin is a great social media platform for B2B tech firms, with 6m IT decision-makers now using it and record levels...

    We've been debating in the office how marketing professionals can blend what they know in their head and their heart with...

    If you are thinking big for your brand, you'd be forgiven for thinking you also need to think big when it comes to...

    Figures from Tech Nation's 2018 report show just how important the Thames Valley is to the UK's economy. In particular,...

    When you head out looking for a new sofa there are certain things you'll look for - a style to match your character, a...

    Marketing and sales teams have traditionally operated as separate entities in most organisations. However, in today’s...

    According to a recent article published by The Independent[1], Newbury is now leading Britain’s tech boom, with the...

    CTAs that cut through

    by Rhianna MacGregor on Jul 23, 2019 3:09:59 PM

    Calls-To-Action (CTAs) are an essential part of the conversion path and lead generation process. To put it simply, a CTA...

    The FMCG sector has always been known as the place for young marketeers to start their careers, due to the success and...

    Some of the world's biggest brands have caused waves with their recent 'woke' advertising campaigns, most notably Nike...

    How often does your PR team speak to the marketing team? Once a week, once a month, possibly never? Today, you won't...

    How much should you spend on marketing?

    by Sam Crowe on May 1, 2019 3:07:00 PM

    Finding your sweet spot

    A brand has very little chance of growing if people don't know about it. But knowing how much...

    If you've decided you need a channel partner marketing strategy then you'll have no doubt ring-fenced a sum of money to...

    The use of automation and AI in marketing is provoking a lot of debate in the office. Mostly it’s around the insight you...