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Essential Tech Marketing and PR Blog: Marketing

10 ways to stop your website ageing on day 1

Why your website ages on day 1

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Does AI have a place in your marketing team?

The Oxford English Dictionary defines Artificial Intelligence (AI) as “The capacity of computers or other machines to exhibit or simulate intelligent behaviour.” The first example..

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Are you ready for a third-party cookie-less world?

2022 will be the year we see the demise of third-party cookies on Google. So how will these changes impact your marketing efforts and success?

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Why it's now more important than ever to write like you talk

Imagine being invited to a drinks party and you find yourself stuck in a corner with a person who talks ‘at’ you in a boring monologue, interrupted only by some statistics to back..

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A Channel-specific review of HubSpot’s Marketing Trends of 2022

Foreward As marketers, we’re used to being asked to adapt and evolve, but the past 12 months has seen an unprecedented level of change. The pandemic has forced Channel marketing..

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Six reasons to use LinkedIn Articles for business

HubSpot found that LinkedIn is 277% more effective at generating leads than Facebook and Twitter. That number increases for B2B marketers, who report that 80% of their social..

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Why video is important for B2B

11 reasons why video is important for B2B Video marketing is fast becoming the top marketing strategy for B2B companies. Here's 11 reasons why. 

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Evergreen content - what it is and why it still matters for your marketing strategy

What is evergreen content? Evergreen content is content that does not go out of date. It generates consistent interest and search volume over time.

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Email marketers - is it time to move to the dark side?

Dark mode. It might sound like the next movie in the Stars Wars saga, but it is in fact a widely used display setting available on your smartphone or laptop.

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Not all awards are created equal

Our clients often ask us if entering business awards is worth the time and effort. The answer is a resounding ‘yes’ but choose your awards carefully as not all are created equal!

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What will Google’s changes to cookies mean for marketers?

Google’s proposed changes suggest there may be no more third-party cookies in the cookie jar, which may have implications for marketers and how they target their customers. For..

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Email marketing 101

“Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them.” Seth Godin.

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Using photography in digital marketing to build your brand ...

The 19th of August is World Photography Day, a global initiative to increase awareness, share ideas and encourage people in the field of photography. But in an age when visual..

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Nine ways in which Covid-19 has changed B2B tech PR

The Covid pandemic has increased the appetite for news and presented many with more leisure time to enjoy their favourite media. From a PR point of view, this should have resulted..

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Which social media metrics should we track as a B2B tech firm?

Most B2B tech businesses realise that having a social media presence is important. However, linking social media metrics to business goals can be a challenge. According to..

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Creating a content plan in 13 easy steps

Why build a content plan? Building a content plan offers a number of benefits: Taking a systematic approach to producing content means you are more likely to achieve your..

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12 factors to consider when choosing a B2B tech marketing or PR agency

Choosing a B2B marketing or PR technology agency can be daunting unless you have a background in one of those fields. Here we give an insider’s guide to the things to look for,..

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Is blogging still relevant for B2B tech firms? (Spoiler: we think so)

Claims that blogging is dead have been doing the rounds for a while. The argument is that nobody has time to read anymore. Even if they did, they would prefer to look at pictures..

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B2B tech firms, here are five easy ways to get your LinkedIn ads the attention they deserve

Linkedin is a great social media platform for B2B tech firms, with 6m IT decision-makers now using it and record levels of engagement during the pandemic. 

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How do you blend humans with machines for successful marketing?

We've been debating in the office how marketing professionals can blend what they know in their head and their heart with what the computer is telling them. There is no doubt that..

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Six reasons to choose a boutique agency for your tech PR and inbound marketing

If you are thinking big for your brand, you'd be forgiven for thinking you also need to think big when it comes to adopting an agency. However, when you start reading the likes of..

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Why is the Thames Valley so important for UK PLC?

Figures from Tech Nation's 2018 report show just how important the Thames Valley is to the UK's economy. In particular, is the amount it contributes to productivity - some £7bn..

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Hiring a tech PR or Inbound specialist? 9 things you need look for

When you head out looking for a new sofa there are certain things you'll look for - a style to match your character, a fit for your budget and above all something that will stand..

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‘Smarketing’: bridging the gap between marketing and sales

Marketing and sales teams have traditionally operated as separate entities in most organisations. However, in today’s modern world of marketing the B2B sales funnel has rapidly..

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Sorry London, but Newbury has the highest digital density in the UK

According to a recent article published by The Independent[1], Newbury is now leading Britain’s tech boom, with the highest ‘digital density’ in the whole of the UK, as companies..

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CTAs that cut through

Calls-To-Action (CTAs) are an essential part of the conversion path and lead generation process. To put it simply, a CTA is part of a story, webpage, advertisement, or piece of..

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FMCG vs Tech: is FMCG no longer the best foundation for marketing?

The FMCG sector has always been known as the place for young marketeers to start their careers, due to the success and high-profile status of the industry, however are things..

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Waking up to woke marketing? Is it for B2B tech companies?

Some of the world's biggest brands have caused waves with their recent 'woke' advertising campaigns, most notably Nike and Gillette. It's sparked criticism and plaudits alike as..

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Inbound Marketing and PR must go hand in hand to achieve sales

How often does your PR team speak to the marketing team? Once a week, once a month, possibly never? Today, you won't achieve sales without it being a daily occurrence.

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How much should you spend on marketing?

Finding your sweet spot A brand has very little chance of growing if people don't know about it. But knowing how much money to put into advertising and marketing your business..

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