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Essential Tech Marketing and PR Blog: marketing skills

Website ages day 1

10 ways to keep your website relevant after day 1

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Improve your SEO with these 13 key steps

Have you ever spent hours crafting a fantastic blog post that then results in less than impressive analytics? That’s probably because you didn’t add Search Engine Optimization to..

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Ready for a world without third-party cookies?

2022 will be the year we see the demise of third-party cookies on Google. So how will these changes impact your marketing efforts and success?

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Now is the time to write like you talk

Imagine being invited to a drinks party and you find yourself stuck in a corner with a person who talks ‘at’ you in a boring monologue, interrupted only by some statistics to back..

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Is it time for email marketers to move to the dark side?

Dark mode. It might sound like the next movie in the Stars Wars saga, but it is in fact a widely used display setting available on your smartphone or laptop.

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