Decades ago, the way B2B tech firms measured the value of a piece of coverage in a newspaper or magazine was by working out the cost in column inches of running an advert in that..
The Thames Valley has been nicknamed the Silicon Valley of the UK - understandably as the number of tech companies in the Thames Valley is seven times higher than anywhere else in..
If you are thinking big for your brand, you'd be forgiven for thinking you also need to think big when it comes to adopting an agency. However, when you start reading the likes of..
No matter the size of your company, seeking help from a PR agency to help you reach your goals is a big deal.
It's now over a year since GDPR came into effect, and right now, 5G networks are all poised to move from trials to live. These events are all a gift for tech PR because the media..
True or False? Tech journalists are unlikely to print a Call-To-Action (CTA) unless you pay the publication some money. Many people would say true. But with the right approach it..
It's notoriously difficult to stand out in the technology industry. In even the most niche areas you'll likely find several players with similar ideas all scrapping for attention.
Press releases are an important way to get your tech news out there. Even so, plenty of tech companies fail to get results when they issue a press release. There are lots of..
Creating research reports that get PR coverage year after year is well worthwhile. You only need to look at the success of FTSE100 companies, national charities and think tanks to..
How often does your PR team speak to the marketing team? Once a week, once a month, possibly never? Today, you won't achieve sales without it being a daily occurrence.
Have you had an idea shower today? Or perhaps you’ve tried to solutionise by taking a helicopter view of the situation?
Nailing the perfect headline is a tricky task for any writer, no matter their subject or intended audience. We’ve all experienced brain freeze when trying to create a catchy..