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Essential Tech Marketing and PR Blog: PR

5 ways to win at LinkedIn ads

Five steps for B2B tech firms to boost LinkedIn ads

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It’s time to rethink how you measure the value of PR

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Decades ago, the way B2B tech firms measured the value of a piece of coverage in a newspaper or magazine was by working out the cost in column inches of running an advert in that..

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Silly season PR - should you go for it?

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PR of the past Twenty years ago before we had all become slaves to the internet, no PR in their right mind would have advised you to do PR in 'silly season'. If everyone is on..

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Who needs a London PR agency when there's one on the Thames Valley doorstep?

The Thames Valley has been nicknamed the Silicon Valley of the UK - understandably as the number of tech companies in the Thames Valley is seven times higher than anywhere else in..

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Six reasons to choose a boutique agency for your tech PR and inbound marketing

If you are thinking big for your brand, you'd be forgiven for thinking you also need to think big when it comes to adopting an agency. However, when you start reading the likes of..

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Retainer or project-based PR: what’s right for me?

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No matter the size of your company, seeking help from a PR agency to help you reach your goals is a big deal.

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How to achieve cut-through with plain English PR

Have you had an idea shower today? Or perhaps you’ve tried to solutionise by taking a helicopter view of the situation?

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Hiring a tech PR or Inbound specialist? 9 things you need look for

When you head out looking for a new sofa there are certain things you'll look for - a style to match your character, a fit for your budget and above all something that will stand..

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A year on... making the most of anniversaries for tech PR

It's now over a year since GDPR came into effect, and right now, 5G networks are all poised to move from trials to live. These events are all a gift for tech PR because the media..

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7 steps to landing your Call-To-Action using tech PR

True or False? Tech journalists are unlikely to print a Call-To-Action (CTA) unless you pay the publication some money. Many people would say true. But with the right approach it..

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Three reasons why tech PR is vital heading into 2020

It's notoriously difficult to stand out in the technology industry. In even the most niche areas you'll likely find several players with similar ideas all scrapping for attention.

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3 top tips for handling that big press interview

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We’ve all seen an awkward interview, whether it’s Jeremy Paxman grilling a slippery politician or Quentin Tarantino threatening to ‘shut down’ Krishnan Guru-Murthy (well worth..

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Top 5 things to look for in a tech PR agency

Finding a PR agency isn't easy. Finding a tech PR agency is even harder because it is so specialist.

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7 reasons why tech PR isn't generating leads

Improving lead generation is often a priority for tech companies, and many will turn to PR to help highlight new products or solutions, reach new audiences and build credibility..

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Quality versus quantity - PR that works

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“I want to be in the FT”. Words a tech PR dreads to hear. It’s never an easy task to get national coverage and the FT takes a very specific PR strategy.

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The power of plain English in the tech sector: 9 steps to press releases that work

Press releases are an important way to get your tech news out there. Even so, plenty of tech companies fail to get results when they issue a press release. There are lots of..

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How to build research reports that get coverage year after year

Creating research reports that get PR coverage year after year is well worthwhile. You only need to look at the success of FTSE100 companies, national charities and think tanks to..

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Inbound Marketing and PR must go hand in hand to achieve sales

How often does your PR team speak to the marketing team? Once a week, once a month, possibly never? Today, you won't achieve sales without it being a daily occurrence.

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Demystifying tech: how to achieve cut-through with your PR

Have you had an idea shower today? Or perhaps you’ve tried to solutionise by taking a helicopter view of the situation?

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In-house PR or agency? The great PR debate

An in-house PR team is often a great way to get started on the PR journey. When you are small and finding your feet employing someone who can turn their hand to marketing and PR..

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Man bites dog: the secret to writing perfect headlines

Nailing the perfect headline is a tricky task for any writer, no matter their subject or intended audience. We’ve all experienced brain freeze when trying to create a catchy..

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Why your content strategy is harming your PR

Henry Ford, the founder of the Ford Motor Company, is often credited with the line "quality means doing it right when no one is looking".

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