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Essential Tech Marketing and PR Blog: SEO

10 ways to stop your website ageing on day 1

Why your website ages on day 1

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Latest Posts

13 ways to improve your SEO

Have you ever spent hours crafting a fantastic blog post that then results in less than impressive analytics? That’s probably because you didn’t add Search Engine Optimization to..

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Is your web design agency holding your website to ransom?

Many articles really rub salt in the wound when they tell you what you should have done when hiring an agency to build your website.  This doesn’t help you much when, months..

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How to achieve cut-through with plain English PR

Have you had an idea shower today? Or perhaps you’ve tried to solutionise by taking a helicopter view of the situation?

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How many Calls-To-Action is too many?

On any website, a well-placed Call-To-Action (CTA) can make all the difference. From directing a visitor to valuable information that will establish your credibility, to..

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6 reasons why Google loves bloggers

Seo

What type of blog catches your attention? Do you like inspirational pieces? Or perhaps a personal, Q&A style article?

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Man bites dog: the secret to writing perfect headlines

Nailing the perfect headline is a tricky task for any writer, no matter their subject or intended audience. We’ve all experienced brain freeze when trying to create a catchy..

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Why your content strategy is harming your PR

Henry Ford, the founder of the Ford Motor Company, is often credited with the line "quality means doing it right when no one is looking".

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Why agile marketing is more than just a buzzword

The use of automation and AI in marketing is provoking a lot of debate in the office. Mostly it’s around the insight you can gather from data, the role of experience and gut..

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