What will Google’s changes to cookies mean for marketers?
Email marketing 101
“Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them.” Seth Godin.
Using photography in digital marketing to build your brand ...
The 19th of August is World Photography Day, a global initiative to increase awareness, share ideas and encourage people in the field of photography. But in an age when visual..
Nine ways in which Covid-19 has changed B2B tech PR
The Covid pandemic has increased the appetite for news and presented many with more leisure time to enjoy their favourite media. From a PR point of view, this should have resulted..
Which social media metrics should we track as a B2B tech firm?
Most B2B tech businesses realise that having a social media presence is important. However, linking social media metrics to business goals can be a challenge. According to..
Creating a content plan in 13 easy steps
Why build a content plan? Building a content plan offers a number of benefits: Taking a systematic approach to producing content means you are more likely to achieve your..
12 factors to consider when choosing a B2B tech marketing or PR agency
Choosing a B2B marketing or PR technology agency can be daunting unless you have a background in one of those fields. Here we give an insider’s guide to the things to look for,..
Is blogging still relevant for B2B tech firms? (Spoiler: we think so)
Claims that blogging is dead have been doing the rounds for a while. The argument is that nobody has time to read anymore. Even if they did, they would prefer to look at pictures..
B2B tech firms, here are five easy ways to get your LinkedIn ads the attention they deserve
Linkedin is a great social media platform for B2B tech firms, with 6m IT decision-makers now using it and record levels of engagement during the pandemic.
Mastering Social Media Marketing
As we head into a new decade, it’s safe to say that one of the fastest growing technologies from the previous decade has been social media. This is backed up by the fact that it’s..
5 things they don’t tell you about LinkedIn sponsored content
Self-service ad platforms, they’re all the same right? Wrong.
