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Essential Tech Marketing and PR Blog: Social Media

How will Google's cookie policy change affect marketers?

What will Google’s changes to cookies mean for marketers?

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Email marketing 101

“Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them.” Seth Godin.

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Using photography in digital marketing to build your brand ...

The 19th of August is World Photography Day, a global initiative to increase awareness, share ideas and encourage people in the field of photography. But in an age when visual..

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Nine ways in which Covid-19 has changed B2B tech PR

The Covid pandemic has increased the appetite for news and presented many with more leisure time to enjoy their favourite media. From a PR point of view, this should have resulted..

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Which metrics should B2B tech firms track for social media?

Most B2B tech businesses realise that having a social media presence is important. However, linking social media metrics to business goals can be a challenge. According to..

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Creating a content plan in 13 easy steps

Why build a content plan? Building a content plan offers a number of benefits: Taking a systematic approach to producing content means you are more likely to achieve your..

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12 factors to consider when choosing a B2B tech marketing or PR agency

Choosing a B2B marketing or PR technology agency can be daunting unless you have a background in one of those fields. Here we give an insider’s guide to the things to look for,..

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Is blogging still relevant for B2B tech firms? (Spoiler: we think so)

Claims that blogging is dead have been doing the rounds for a while. The argument is that nobody has time to read anymore. Even if they did, they would prefer to look at pictures..

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Five steps for B2B tech firms to boost LinkedIn ads

Linkedin is a great social media platform for B2B tech firms, with 6m IT decision-makers now using it and record levels of engagement during the pandemic. 

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Mastering Social Media Marketing

As we head into a new decade, it’s safe to say that one of the fastest growing technologies from the previous decade has been social media. This is backed up by the fact that it’s..

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5 things they don’t tell you about LinkedIn sponsored content

Self-service ad platforms, they’re all the same right? Wrong.

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