Email marketing 101

    by Don Hunter on Sep 3, 2021 3:59:51 PM

    “Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to...

    The 19th of August is World Photography Day, a global initiative to increase awareness, share ideas and encourage people...

    The Covid pandemic has increased the appetite for news and presented many with more leisure time to enjoy their favourite...

    Creating a content plan in 13 easy steps

    by Don Hunter on Jun 24, 2021 10:07:56 AM

    Why build a content plan? Building a content plan offers a number of benefits:

    • Taking a systematic approach to producing...

    Choosing a B2B marketing or PR technology agency can be daunting unless you have a background in one of those fields....

    Claims that blogging is dead have been doing the rounds for a while.

    The argument is that nobody has time to read...

    Linkedin is a great social media platform for B2B tech firms, with 6m IT decision-makers now using it and record levels...

    Mastering Social Media Marketing

    by Jack Embling on Jan 22, 2020 11:02:22 AM

    As we head into a new decade, it’s safe to say that one of the fastest growing technologies from the previous decade has...

    Factsheets v Storytelling

    by Sam Crowe on Jan 13, 2020 9:53:59 AM

    Factsheets. Love them or loathe them they are a staple in the marketing toolbox – especially in the world of tech. Used...

    We've been debating in the office how marketing professionals can blend what they know in their head and their heart with...

    The Thames Valley has been nicknamed the Silicon Valley of the UK - understandably as the number of tech companies in the...

    If you are thinking big for your brand, you'd be forgiven for thinking you also need to think big when it comes to...

    Figures from Tech Nation's 2018 report show just how important the Thames Valley is to the UK's economy. In particular,...

    When you head out looking for a new sofa there are certain things you'll look for - a style to match your character, a...

    Is face to face time still worth it?

    by James Barnes on Oct 9, 2019 9:55:47 AM

    Right now we are trialling Zoom for video communications, lured by the promise of better connections and quality. Our...

    It's now over a year since GDPR came into effect, and right now, 5G networks are all poised to move from trials to live....

    It's notoriously difficult to stand out in the technology industry. In even the most niche areas you'll likely find...

    According to a recent article published by The Independent[1], Newbury is now leading Britain’s tech boom, with the...

    Finding a PR agency isn't easy. Finding a tech PR agency is even harder because it is so specialist.

    The FMCG sector has always been known as the place for young marketeers to start their careers, due to the success and...

    Some of the world's biggest brands have caused waves with their recent 'woke' advertising campaigns, most notably Nike...

    Press releases are an important way to get your tech news out there. Even so, plenty of tech companies fail to get...

    Have you had an idea shower today? Or perhaps you’ve tried to solutionise by taking a helicopter view of the situation?

    An in-house PR team is often a great way to get started on the PR journey. When you are small and finding your feet...