Some of our highlights
We helped our clients achieve some great results over the years, here are some of the best bits.
Palo Alto Networks
Buzz Days finding an alternative way to build pipeline in a pandemic
We created an entirely new concept of a virtual call out day that used a social wall to generate engagement and fuel competition with the remote sales team, whilst enabling us to track all the leads generated to prove the return on investment.
Public Relations (PR) and Paid Social Media
Essential was approached by StayLinked to help launch their Evolve platform.
Maverick AV Solutions
Meet without travel
PAN EMEA campaign delivered from concept to execution in just 2 weeks to enable partners to rapidly promote remote working solutions.
Adapting to the challenges of lockdown
We helped Treehouse to pivot their face to face business model entirely to digital which resulted in trebling of web traffic and two high value leads.
Blog Platform & Newsletter
We helped BlueStar to move to an inbound strategy by building and creating content for a Pan European blog platform that focuses on 6 vertical markets in 4 different languages.
Thought Leadership PR
We helped Radware UK and Ireland build its profile in the security, trade, vertical and channel press as it embarked on a strategy to broaden its customer base.
We helped Tech Data to consolidate and improve it's channel communications by copywriting and creating a weekly Technology Solutions newsletter.
Social Media Management
We managed Tech Data’s UK Twitter and LinkedIn social media channels to ensure a regular flow of relevant posts.
We built and ran a quiz on O2's Partner Portal to increase engagement with partners.
Copywriting & PR
Essential designed a PR programme that would move the company away from product announcements and talking only of technology, to one that revolved around thought leadership.
Tech Data and Juniper
Sales Incentive Event
Essential developed a ‘Bust the target’ incentive to take 16 winners to The Bavarian Beerhouse in London by private Hummer, where they enjoyed an evening of traditional food and entertainment.
In order to truly act as brand guardians for Tech Data’s website we have fully immersed our team in Tech Data’s branding, its business values and its messaging.
What are you thinking?
Got a specific marketing issue or challenge you'd like our opinion on? We’ll strive to answer any questions and revolutionise your channel, pr, content or digital marketing efforts.