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Channel Marketing

In our new 'living with Covid' world everyone seems to be juggling constant Zoom calls with an ever-increasing to do list. Channel marketers need help as there is just too much to do. Communications to write, campaigns to launch, MDF to manage, incentives to run.  The channel has always been fast-paced but it's moved to a whole new level. 

We understand the channel and have developed campaigns and incentives that have helped our clients to achieve their goals. So whether you need an extra pair of hands, an additional skillset or a regular partner to help you deliver on your plans (and input into them), our channel team is here to help. 

Campaigns and portals

With over 20 years of experience in the IT channel we don't need much in the way of a brief. We know how to deliver effective channel marketing campaigns, we're great channel copywriters and we understand and have experience of managing portals.

Firing up the sales team

When sales and marketing align great things happen! We can help you to get your sales team on board with your campaigns by creating and executing engaging and effective channel incentive programmes.


Sales Buzz Days

We've changed call out days for the better. Suitable for both in person and hybrid or remote teams, our Buzz Days not only drive healthy competition but they also capture all of the efforts on the day so you can track the leads, evaluate pipeline and monitor follow ups. 

Campaigns and portals

With our extensive channel experience in the technology sector, we will help you come up with innovative and engaging campaign ideas to drive engagement and ultimately generate sales, ensuring the campaigns are measurable for reporting, results analysis, and adaption for repeatability across regions.

Need those campaigns and assets added to your portal? We can do that too! In fact we manage portals for a number of our clients, uploading content, managing users, providing detailed reporting and recommending strategies for increased utilisation.

A safe pair of hands
Getting sales buy-in

Firing up the sales team

To get your sales teams on board and align them to your marketing goals we can help you to create and deliver sales incentive programmes.

We have successfully run these for clients to motivate sales teams across regions incentivising enablement, deal registrations and pipeline closure.

Create a buzz

If you’ve got sales call out days to deliver as part of your marketing plan, then why not utilise our Buzz Day solution?

It’s a hybrid call out day that centres around a Social Wall to increase team engagement and competition – they can be virtual, in person or both!

Proven to build pipeline, our Buzz Days are engaging, competitive and fully measurable enabling ROI to be tracked both on the day and beyond. 

Generating a sales buzz

What our clients say

Having worked in the channel for many years for vendors, distributors and resellers here's what some of them had to say about our Channel Marketing service:

"Essential are a great agency. They understood our business and what we need to deliver"

Joel Chimoindes

Joel Chimoindes | Maverick AV Solutions (Tech Data)

"Essential are not only a team of outstanding professionals, thinking outside the box but also fully understand  IT Channel Marketing."

Emma Luba

Emma Luba | Zscaler

Looking for channel marketing support?

Let us be a driving force in your channel marketing engine - get in touch for an initial exploratory call. We'd love to hear from you. 

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Channel Marketing Support

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