Channel Marketing
In our new 'living with Covid' world everyone seems to be juggling constant Zoom calls with an ever-increasing to do list. Channel marketers need help as there is just too much to do. Communications to write, campaigns to launch, MDF to manage, incentives to run. The channel has always been fast-paced but it's moved to a whole new level.
We understand the channel and have developed campaigns and incentives that have helped our clients to achieve their goals. So whether you need an extra pair of hands, an additional skillset or a regular partner to help you deliver on your plans (and input into them), our channel team is here to help.
Campaigns and portals
With over 20 years of experience in the IT channel we know how to deliver effective channel marketing campaigns and we understand what partners need to help create pipeline.
Our support includes providing marketing-as-a-service (MaaS) solutions for vendors and distributors through to creating co-brandable assets for Partner Portals.
We can even manage the portals for you, helping to encourage engagement from these often under-used platforms.
Channel incentives
Incentives can be highly effective ways to influence channel behaviours to help you meet your business goals.
On the surface they look easy but actually require a lot of planning. Managing them often needs specialist skills to combine and analyse complex data sets to establish which partner has achieved what goals.
We are experts in incentives and can do all the heavy lifting for you. We can support your incentives with a self serve portal as well enabling your partners to check on their progress themselves.
Sales Buzz Days™
We've changed call out days for the better.
Gone are the days when everyone hits the phone, makes lots of noise but there's no way of tracking all the great pipeline generated.
Suitable for both in-person, hybrid or remote teams, our Buzz Days™ not only drive healthy competition but they also capture ALL of the efforts on the day using an engaging social wall.
Now you can capture and track all the opportunities rather than just sales or deal regs created on the day.
Campaigns and portals
With our extensive channel experience in the technology sector, we will help you come up with innovative and engaging campaign ideas to drive engagement and ultimately generate sales, ensuring the campaigns are measurable for reporting, results analysis, and adaption for repeatability across regions.
Need those campaigns and assets added to your portal? We can do that too! In fact we manage portals for a number of our clients, uploading content, managing users, providing detailed reporting and recommending strategies for increased utilisation.
Incentivising the sales team
Get your channel sales teams on board and align them to your business goals.
Incentives can help you to:
- Create pipeline by incentivising deal registrations
- Close pipeline and hit your sales targets
- Improve the sales and pre sales enablement
- Support case studies and PR
Our end-to-end incentive solutions start with your goals and work all the way back to creating and executing a successful incentive plan.
Create a buzz
If you’ve got sales call out days to deliver as part of your marketing plan, then why not utilise our Buzz Day™ solution?
It’s a hybrid call out day that centres around a Social Wall to increase team engagement and competition – they can be virtual, in person or both!
Proven to build pipeline, our Buzz Days™ are engaging, competitive and fully measurable enabling ROI to be tracked both on the day and beyond.
What our clients say
Having worked in the channel for many years for vendors, distributors and resellers here's what some of them had to say about our Channel Marketing service:
"Essential are a great agency. They understood our business and what we need to deliver"
Joel Chimoindes | Maverick AV Solutions (Tech Data)
Looking for channel marketing support?
Let us be a driving force in your channel marketing engine - get in touch for an initial exploratory call. We'd love to hear from you.
