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Kick-Ass Channel Marketing

Are you being tasked with delivering more and more without any additional headcount? At any one time, you're probably juggling multiple communications, campaigns, MDF, events and incentives. The pressure of spinning so many plates can be immense.

We hear you and we're here to help!

We've been supporting channel marketers just like you for over 20 years.

If you need an extra pair of hands, an additional skillset or a regular partner to work alongside you to develop and execute your plans, our channel marketing team can help.


We know how to create and deliver effective channel marketing campaigns both to and through the channel. We know what partners want and how to write in a language that talks to them.

Our support includes providing marketing-as-a-service (MaaS) solutions, campaigns in a box and creating co-brandable assets for Partner Portals.

We can even manage your Partner Portal for you, helping to encourage partners to use them and providing detailed reporting on engagement and lapsed partners.

Channel incentives

Incentives can be highly effective ways to influence channel behaviours to help you meet your business goals.

On the surface, they look easy to run but managing them often needs specialist skills to analyse complex data sets to establish what each partner has achieved. And then there are the prizes that need fulfilling.

We are experts in channel incentives and can do all the heavy lifting for you with our end-to-end incentive service and our self-serve incentive platform.

Sales Buzz Days™

We've changed call-out days for the better.

The full ROI from focus days and call-out days hardly ever gets captured. A lot goes into arranging them and lots of activity happens on the day, but typically the only results tracked are sales. 

Our Buzz Days™ platform captures ALL the activity made on the day. Leaderboards fuel healthy competition between sales reps and both revenue and deal reg values are displayed in real-time helping everyone stay focused on the target for the day.

Partner Campaigns

With our extensive channel experience in the technology sector, we will help you come up with innovative and engaging campaign ideas to drive engagement and ultimately generate sales, ensuring the campaigns are measurable for reporting, results analysis, and adaption for repeatability across regions.

Need those campaigns and assets added to your partner portal? We can do that too!

A safe pair of hands
Getting sales buy-in

Incentivising the sales team

Get your channel sales teams on board and align them to your business goals.

Incentives can help you to: 

  • Create pipeline by incentivising deal registrations
  • Close pipeline and hit your sales targets
  • Improve the sales and pre-sales enablement
  • Support case studies and PR
Our end-to-end incentive solutions start with your goals. From there, we'll help you create and run a successful incentive supported by our incentive platform that enables your partners to track results and claim their rewards, from almost anywhere in the world.

Create a Buzz

If you’ve got sales call-out days to deliver as part of your marketing plan, then why not utilise our Buzz Day™ solution?

It’s a call-out day that centres around a Buzz Board leaderboard platform to increase team engagement and competition – they can be virtual, in person or both!

Proven to build pipeline, our Buzz Days™ are engaging, competitive and fully measurable enabling ROI to be tracked both on the day and beyond.

Generating a sales buzz

What our clients say

Having worked in the channel for many years for vendors, distributors and resellers here's what some of them had to say about our Channel Marketing service:

"Essential are a great agency. They understood our business and what we need to deliver"

Joel Chimoindes

Joel Chimoindes | Maverick AV Solutions (Tech Data)

Looking for channel marketing support?

Don't risk burnout! We can help you to deliver your plan and can even be a white-labelled member of your team working directly with your channel.

Get in touch for an initial exploratory call. We'd love to hear from you.

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Channel Marketing Support

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