Skip to content

Channel Marketing

Are you being tasked with delivering more and more without any additional headcount?  Communications to write, campaigns to launch, MDF to manage, incentives to run.  The channel has always been fast-paced but it's moved to a whole new level since Covid and we're here to help.

We understand the channel and have developed campaigns and incentives that have helped our clients to achieve their goals. So whether you need an extra pair of hands, an additional skillset or a regular partner to help you deliver on your plans (and input into them), our channel team is here to help. 

Campaigns and portals

With over 20 years of experience in the IT channel we know how to deliver effective channel marketing campaigns and we understand what partners need to help create pipeline.

Our support includes providing marketing-as-a-service (MaaS) solutions for vendors, campaigns in a box and creating co-brandable assets for Partner Portals.

We can even manage your Partner Portal for you, helping to encourage partners to use them and providing detailed reporting on engagement and lapsed partners. 

Channel incentives

Incentives can be highly effective ways to influence channel behaviours to help you meet your business goals.

On the surface they look easy but managing them often needs specialist skills to analyse complex data sets to establish what each partner has achieved.

We are experts in channel incentives and can do all the heavy lifting for you with our end-to-end incentive service. We can even support your incentives with a self-serve incentive platform enabling your partners to check on their progress themselves.

Sales Buzz Days™

We've changed call out days for the better.

Gone are the days when everyone hits the phone, makes lots of noise but there's no way of tracking all the great pipeline generated.

Suitable for both in-person, hybrid or remote teams, our Buzz Days™ not only drive healthy competition but they also capture ALL of the efforts on the day using an engaging social wall.

Now you can capture and track all the opportunities and fuel heatlhy competition using our Buzz Boards leaderboard platform which can instantly display pipeline generated on the day. 

Campaigns and portals

With our extensive channel experience in the technology sector, we will help you come up with innovative and engaging campaign ideas to drive engagement and ultimately generate sales, ensuring the campaigns are measurable for reporting, results analysis, and adaption for repeatability across regions.

Need those campaigns and assets added to your portal? We can do that too! In fact we manage portals for a number of our clients, uploading content, managing users, providing detailed reporting and recommending strategies for increased utilisation.

A safe pair of hands
Getting sales buy-in

Incentivising the sales team

Get your channel sales teams on board and align them to your business goals.

Incentives can help you to: 

  • Create pipeline by incentivising deal registrations
  • Close pipeline and hit your sales targets
  • Improve the sales and pre-sales enablement
  • Support case studies and PR

Our end-to-end incentive solutions start with your goals and work all the way back to creating and executing a successful incentive plan.
We can even reduce the number of queries generated by incentive participants by providing you with a secure, bespoke incentive platform so they can check on their status themselves rather than filling your inbox.

Create a buzz

If you’ve got sales call out days to deliver as part of your marketing plan, then why not utilise our Buzz Day™ solution?

It’s a hybrid call out day that centres around a Buzz Board leaderboard platform to increase team engagement and competition – they can be virtual, in person or both!

Proven to build pipeline, our Buzz Days™ are engaging, competitive and fully measurable enabling ROI to be tracked both on the day and beyond. 

Generating a sales buzz

What our clients say

Having worked in the channel for many years for vendors, distributors and resellers here's what some of them had to say about our Channel Marketing service:

"Essential are a great agency. They understood our business and what we need to deliver"

Joel Chimoindes

Joel Chimoindes | Maverick AV Solutions (Tech Data)

Looking for channel marketing support?

Let us be a driving force in your channel marketing engine - get in touch for an initial exploratory call. We'd love to hear from you. 

Get in Touch
Channel Marketing Support

Get in touch