We are now in a Digital First world and digital marketing needs to be a key part of your marketing plan. But with so many communications platforms to consider and a variety of martech stacks, it can be overwhelming and you might not be sure where to start.
So, whether your online presence is long overdue an overhaul, your social has dried up or your website isn't generating many leads our digital team can help. By putting the buyer at the heart of your digital strategy we can help you to generate the results you deserve.
Insight driven content
Struggling to come up with content ideas? Our insights team can help you to develop a content plan aligned to the key issues in your industry and optimised for SEO to ensure it gets found.
Got loads of great ideas for your marketing content but not sure how to pull it all together or make it look good? We can help you create digital assets that get noticed, align to your brand and support your campaign goals.
If your content and your website isn't performing the way you'd like then it's worth taking a look at how you've optimised it for the search engines. Running a website audit is a great place to start.
Need to generate more leads for business growth? With our inbound marketing programme, we can help you to start attractive relevant prospects and move them through the buyer's journey via your website.
Driving your digital strategy
To execute a digital strategy that meets your goals, you need data to inform you and help you develop an effective content plan.
With audience, competitor and channel analysis, we’ll help you understand your market and identify the kind of content that resonates with your audience and attracts readers to your website.
Our insights team leverages our investment in technology platforms that help us to identify the key issues in your industry enabling you to participate in breaking stories and be seen as thought leaders.
We'll also write that content for you, weaving in the most relevant search terms to optimise it for SEO.
Bringing content to life
Whether it's using your brand guidelines or creating something from scratch, our design team is bursting with innovative ideas and technical wizardry to turn your brief into a striking deliverable – be it an alluring layout, a fresh look for your website or banners or images to support your marketing campaign.
Optimise the content on your website
Why spend all the effort creating a great piece of content if no one is going to find it? Our digital team and copywriters are aligned to ensure that your website content not only hits the spot in terms of readability but is also is optimised for search engines (written for robots!).
We make use of industry-leading tools to identify the most relevant keywords to use and track these to ensure your website rises up the ranks in the search results.
SEO isn't a one off fix though. Just like your car, your website also needs a regular check to identify any new issues that need addressing to ensure it performs at its best.
Attracting and converting high quality leads
Inbound Marketing marks a shift from traditional selling (outbound) to marketing through education instead. Inbound Marketing empowers your audience allowing them to make their own decisions while positioning your brand as a leading information source.
As HubSpot partners, we live and breathe the Inbound methodology in everything we do. We'll help you to Attract, Engage and Delight your customers by delivering value, building trust and improving the whole customer experience.
What our clients say
Here's what a few of our clients have been saying about our digital services.
"The Essential Agency consistently delivers, shows the highest level of performance, professionalism and dedication to not to only getting the job done, but doing it to the best possible standard. I can calmly and confidently recommend them over any other creative agency I have worked with in the past 12 years."
Kimberly Tee | Maverick AV Solutions Europe
"I love working with Essential. They always get it right, on-time, and on budget. The team is smart, strategic, hands-on and humble. It's a pleasure to work with this agency."
Deborah Szajngarten | Codecademy
"Essential are Essential to us. They are simply an extension of Team Treehouse and deliver inspiring, engaging, fresh content that wins us work with the right clients."
Helen Westendorp | Treehouse
Need some digital help?
Book a free digital marketing review with us where we'll review where you are today, where you want to be and how you can get there. We'll leave you with some quick wins you can implement straight away.