To help Radware UK and Ireland build its profile in the security, trade, vertical and channel press as it embarked on a strategy to broaden its customer base in the UK technology, security, financial services, retail, government, utility, gambling and ISP/hosting sectors.
We created a proactive PR strategy that complements Radware’s news pipeline. At the heart of the strategy is a thought leadership programme aimed at the technology and security trade titles, channel press and crucially the vertical magazines writing for the sectors that Radware wants to engage with.
As the security industry is fast-paced, with new high profile cyber-attacks every week, the team established a reactive media strategy and regularly turned security issues identified by the Radware Emergency Response team into news stories.
Using well-established relationships, we jumped on stories to offer Radware’s opinion on the situation either through news bulletins and interviews, letters to the editor, and opinion pieces.
In less than a year, Radware’s position as a thought leader was cemented with the press.
Radware is regularly featured in its key target press including Forbes, SC Magazine, Computing, International Business Times, IDG, Total Telecom, ZD Net and IT Pro Portal.
Additionally, Radware has been included in The Times, The Telegraph, The Independent, The Mirror, Sky News and the BBC World Service.
More Reading: The Guide to Increasing ROI through PR
"Essential is an excellent agency, they are a pleasure to work with and they deliver outstanding results."
Deb Szajngarten | Radware
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If you're facing similar challenges, get in touch and we'd more than happy to arrange a call where we'll review where you are today, where you want to be and how you can get there.
In addition, we'll leave you with some quick wins you can implement straight away.