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Golden egg

The guide to increasing ROI through PR


Every tech business needs leads to survive. Many turn to PR to bring them in. However, it can be an uphill struggle if you haven't got the right ingredients. This guide will help you create a PR strategy that builds your company profile and generates leads.

Inbound Marketing guide to generating leads

Inbound Marketing: A Guide to Generating Leads


Inbound Marketing is a technique and process of attracting prospects to your website through a strategic combination of content marketing, email, SEO and social media. Find out what it can mean to you and your business in this concise guide.

The Essential Blog

The 12 Components of a Channel Sales Incentive

Sep 14, 2022 9:55:30 AM

Your Channel Sales Incentive Dissected Incentives can be a highly effective way to influence channel behaviours to help you meet your business goals....

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How to recession proof your business

Jun 30, 2022 9:32:38 AM

In the Beginning I started Essential in 2002. Like many new business owners, I’d never run a business before. I started by focusing on the skills and...

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10 ways to keep your website relevant after day 1

Apr 14, 2022 10:51:23 AM

They say a new car depreciates the moment you drive it off the forecourt – the same analogy can apply to your shiny new website. Almost from the...

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Is there a role for AI in marketing teams of the future?

Apr 5, 2022 9:48:13 AM

The Oxford English Dictionary defines Artificial Intelligence (AI) as “The capacity of computers or other machines to exhibit or simulate intelligent...

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Improve your SEO with these 13 key steps

Mar 17, 2022 11:57:19 AM

Have you ever spent hours crafting a fantastic blog post that then results in less than impressive analytics? That’s probably because you didn’t add...

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Will Browser Fingerprinting overtake Third-Party Cookies?

Mar 3, 2022 10:03:52 AM

2022 is the year when we will witness the cookie crumble with the end of Third-Party Cookies.

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Ready for a world without third-party cookies?

Feb 17, 2022 1:58:25 PM

2022 will be the year we see the demise of third-party cookies on Google. So how will these changes impact your marketing efforts and success?

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Now is the time to write like you talk

Jan 27, 2022 11:17:11 AM

Imagine being invited to a drinks party and you find yourself stuck in a corner with a person who talks ‘at’ you in a boring monologue, interrupted...

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HubsSpot's 2022 Marketing Trends, a Channel-specific review

Jan 10, 2022 4:38:09 PM

Foreward As marketers, we’re used to being asked to adapt and evolve, but the past 12 months has seen an unprecedented level of change. The pandemic...

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Six reasons why you should use LinkedIn Articles for business

Dec 13, 2021 9:08:17 AM

HubSpot found that LinkedIn is 277% more effective at generating leads than Facebook and Twitter. That number increases for B2B marketers, who report...

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