Golden egg

The Guide to Increasing ROI Through PR

Every tech business needs leads to survive. Many turn to PR to bring them in. However, it can be an uphill struggle if you haven't got the right ingredients. This guide will help you create a PR strategy that builds your company profile and generates leads.

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Inbound Marketing guide to generating leads

Inbound Marketing: A Guide to Generating Leads

Inbound Marketing is a technique and process of attracting prospects to your website through a strategic combination of content marketing, email, SEO and social media. Find out what it can mean to you and your business in this concise guide.

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The Essential PR Blog

The Essential PR Blog

Content to inspire your efforts to build awareness and credibility for your business.

Check out our dedicated PR Blog
Inbound Marketing Blog

The Essential Inbound Marketing Blog

Blogs and articles to help you to deliver great value to your target audience.

Check out our dedicated Inbound Blog

Latest Blogs

How the web has changed reading behaviour and why it matters

Are you a scanner? Before you have read these words, it’s likely you have already scanned this page and picked out a few parts or headings that ...

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FMCG vs Tech: is FMCG no longer the best foundation for marketing?

The FMCG sector has always been known as the place for young marketeers to start their careers, due to the success and high-profile status of the industry, however are ...

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Waking up to woke marketing? Is it for B2B tech companies?

Some of the world's biggest brands have caused waves with their recent 'woke' advertising campaigns, most notably Nike and Gillette. It's sparked criticism and plaudits ...

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The power of plain English in the tech sector: 9 steps to press releases that work

Press releases are an important way to get your tech news out there. Even so, plenty of tech companies fail to get results when they issue a press release. There are lots ...

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How to build research reports that get coverage year after year

Creating research reports that get PR coverage year after year is well worthwhile. You only need to look at the success of FTSE100 companies, national charities and think ...

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Inbound and PR must go hand in hand to achieve sales

How often does your PR team speak to the marketing team? Once a week, once a month, possibly never? Today, you won't achieve sales without it being a daily occurrence. ...

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How much should you spend on marketing?

Finding your sweet spot A brand has very little chance of growing if people don't know about it. But knowing how much money to put into advertising and marketing ...

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Are images ruining your website experience?

Visual content. It’s engaging, it’s impactful, it’s pretty much a requirement for any business website in this day and age – but is yours actually losing you valuable web ...

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Leads, leads, leads

Leads please! Almost all of our conversations with clients and prospective clients involves the need for leads. Whether it’s clearly articulated or not, ...

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Demystifying tech: how to achieve cut-through with your PR

Have you had an idea shower today? Or perhaps you’ve tried to solutionise by taking a helicopter view of the situation? Or ...

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6 reasons why Google loves bloggers

What type of blog catches your attention? Do you like inspirational pieces? Or perhaps a personal, Q&A style article? How about blogs that ...

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In-house PR or agency? The great PR debate

An in-house PR team is often a great way to get started on the PR journey. When you are small and finding your feet employing someone who can turn their hand to marketing ...

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