Golden egg

The Guide to Increasing ROI Through PR

Every tech business needs leads to survive. Many turn to PR to bring them in. However, it can be an uphill struggle if you haven't got the right ingredients. This guide will help you create a PR strategy that builds your company profile and generates leads.

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Inbound Marketing guide to generating leads

Inbound Marketing: A Guide to Generating Leads

Inbound Marketing is a technique and process of attracting prospects to your website through a strategic combination of content marketing, email, SEO and social media. Find out what it can mean to you and your business in this concise guide.

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The Essential PR Blog

The Essential PR Blog

Content to inspire your efforts to build awareness and credibility for your business.

Check out our dedicated PR Blog
Inbound Marketing Blog

The Essential Inbound Marketing Blog

Blogs and articles to help you to deliver great value to your target audience.

Check out our dedicated Inbound Blog

Latest Blogs

How many Calls-To-Action is too many?

On any website, a well-placed Call-To-Action (CTA) can make all the difference. From directing a visitor to valuable information that will establish your credibility, to ...

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7 reasons why tech PR isn't generating leads

Improving lead generation is often a priority for tech companies, and many will turn to PR to help highlight new products or solutions, reach new audiences and build ...

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CTAs that cut through

Calls-ToAction (CTAs) are an essential part of the conversion path and lead generation process. To put it simply, a CTA is part of a story, webpage, advertisement, or ...

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Inbound Marketing needs a team and technology approach

Every organisation needs sales. That's especially true for the channel, where success directly correlates with keeping people focused on hitting and smashing targets. ...

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Quality versus quantity - PR that works

“I want to be in the FT”. Words a tech PR dreads to hear. It’s never an easy task to get national coverage and the FT takes a very specific

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The 3 golden rules of Call-To-Action placement

For tech companies, creating valuable content on a website to attract visitors and establish credibility is crucial if you want to gain the attention of today's savvy ...

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How the web has changed reading behaviour and why it matters

Are you a scanner? Before you have read these words, it’s likely you have already scanned this page and picked out a few parts or headings that ...

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FMCG vs Tech: is FMCG no longer the best foundation for marketing?

The FMCG sector has always been known as the place for young marketeers to start their careers, due to the success and high-profile status of the industry, however are ...

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Waking up to woke marketing? Is it for B2B tech companies?

Some of the world's biggest brands have caused waves with their recent 'woke' advertising campaigns, most notably Nike and Gillette. It's sparked criticism and plaudits ...

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The power of plain English in the tech sector: 9 steps to press releases that work

Press releases are an important way to get your tech news out there. Even so, plenty of tech companies fail to get results when they issue a press release. There are lots ...

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How to build research reports that get coverage year after year

Creating research reports that get PR coverage year after year is well worthwhile. You only need to look at the success of FTSE100 companies, national charities and think ...

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Demystifying tech: how to achieve cut-through with your PR

Have you had an idea shower today? Or perhaps you’ve tried to solutionise by taking a helicopter view of the situation? Or ...

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