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Agency life is busy but we love making time to create our own content and share our experience and expertise with others.

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Golden egg

The guide to increasing ROI through PR


Every tech business needs leads to survive. Many turn to PR to bring them in. However, it can be an uphill struggle if you haven't got the right ingredients. This guide will help you create a PR strategy that builds your company profile and generates leads.

Inbound Marketing guide to generating leads

Inbound Marketing: A Guide to Generating Leads


Inbound Marketing is a technique and process of attracting prospects to your website through a strategic combination of content marketing, email, SEO and social media. Find out what it can mean to you and your business in this concise guide.

The Essential Blog

Solving the unknown with Google AdWords

Dec 1, 2022 11:00:00 AM

Discovering your audience's appetite to click and convert Google Search Ads are a proven way to generate traffic for your website. But it can feel...

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Our guide to making the most of your channel incentive

Nov 24, 2022 11:00:00 AM

Our best practise guide Channel Incentives are a proven way of boosting sales, growing pipeline, and skilling up partners in your channel. And whilst...

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How best to map out a plan for your channel incentive

Nov 17, 2022 10:30:00 AM

How to plan for success In an earlier blog, we highlighted the 12 components of running a channel sales incentive. One of these components is to map...

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What do YouTube handles mean for your business

Nov 10, 2022 11:00:00 AM

At the start of October, YouTube made a big announcement on its official blog: “For many creators, YouTube isn’t just a place to upload and comment...

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What is a Buzz Day?

Nov 3, 2022 10:30:00 AM

Introduction: Historical sales call out days Sales call out days have been commonplace in many organisations for the last couple of decades at least....

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Halloween pumpkin competition

Oct 31, 2022 10:21:18 AM

The challenge: For Halloween 2022, the Essential team got crafty and hosted a pumpkin competition. Be it carving, painting, or decorating, anything...

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When rebranding goes wrong

Oct 27, 2022 11:00:00 AM

It is believed the average person is exposed to up to 10,000 adverts every day. While this might sound like a lot, marketers are taking full...

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How to ensure your incentive doesn’t fail due to data

Oct 20, 2022 11:00:00 AM

The impact data, or the lack of it, has on your channel sales incentive At Essential, data is at the core of everything we do. It directs...

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Channel Sales Incentive Solutions compared

Oct 14, 2022 12:03:54 PM

End-to-end channel incentive management or white-label tools. So, you have decided to run a Channel Sales Incentive! You know what outcome you want...

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What makes a good Deal Reg Incentive?

Oct 6, 2022 10:00:00 AM

What makes a good deal reg incentive? Deal registration is a common process of a vendor’s Channel Partner Programme, in which the channel partner...

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To find out more on the services we offer and how we can support your marketing objectives, please contact our team.

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