Resources
Agency life is busy but we love making time to create our own content and share our experience and expertise with others.
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The guide to increasing ROI through PR
Guide
Every tech business needs leads to survive. Many turn to PR to bring them in. However, it can be an uphill struggle if you haven't got the right ingredients. This guide will help you create a PR strategy that builds your company profile and generates leads.

Inbound Marketing: A Guide to Generating Leads
Guide
Inbound Marketing is a technique and process of attracting prospects to your website through a strategic combination of content marketing, email, SEO and social media. Find out what it can mean to you and your business in this concise guide.
The Essential Blog
How to plan your SEO content marketing strategy!
30-Mar-2023 13:27:19
Do you find that creating your content marketing strategy is often a reactive process? How do we ensure that our content marketing efforts are not...
Read onHow to the write content with SEO in mind
16-Mar-2023 12:25:40
Dispelling the myths of SEO Writing content is not as easy as you think, more so if you intend for your content to be found by search engines. An...
Read onWhy Your Content Marketing Should Be SEO Friendly
06-Mar-2023 11:55:38
You are invisible without SEO! Having a strong online presence is essential for success in today’s digital era. SEO content marketing is one...
Read onBuzz Days™ Comparison - When your sales call-out day falls flat!
24-Feb-2023 10:37:40
Sales Days, Buzz Days™ overview The Traditional Sales Call-Out Day Sales call-out days have always been a tool to drive much-needed pipeline,...
Read onPancake Day 2023 - Flipping awesome!
21-Feb-2023 13:44:53
No other team stacks up...! Happy Pancake Day Pancake Day 2023 It all started with an email... ...we usually do some kind of pancake day baking /...
Read onChristmas Party 2022
16-Feb-2023 10:30:00
Christmas Party 2022 Many companies have strict rules and regulations when it comes to their Christmas parties, but at Essential we were able to let...
Read onSummer Party 2022
07-Feb-2023 10:30:00
Summer, summer, summer time... It was a perfect evening for our Summer party, and we were in for a treat as we celebrated the end of a hot summer...
Read onGoogle UA – Going, going… nearly gone!
02-Feb-2023 11:59:37
What does GA4 mean for website analytic reporting? GA4 is aptly named as this is the 4th version of Google Analytics and its journey began in 2005...
Read onTurkey Challenge - Raising money for the British Heart Foundation
31-Jan-2023 10:36:42
Why did we want to fundraise for the British Heart Foundation? The British Heart Foundation has a very special meaning to us here. In February 2022,...
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