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Agency life is busy but we love making time to create our own content and share our experience and expertise with others.

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Guide

The guide to increasing ROI through PR

Guide

Every tech business needs leads to survive. Many turn to PR to bring them in. However, it can be an uphill struggle if you haven't got the right ingredients. This guide will help you create a PR strategy that builds your company profile and generates leads.

Inbound Marketing guide to generating leads
Guide

Inbound Marketing: A Guide to Generating Leads

Guide

Inbound Marketing is a technique and process of attracting prospects to your website through a strategic combination of content marketing, email, SEO and social media. Find out what it can mean to you and your business in this concise guide.

The Essential Blog

How to plan your SEO content marketing strategy!

30-Mar-2023 13:27:19

Do you find that creating your content marketing strategy is often a reactive process? How do we ensure that our content marketing efforts are not...

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PR

The Benefits of Working with a Niche-Focused PR Agency

22-Mar-2023 09:59:13

When it comes to public relations, working with an agency that specializes in your particular industry or niche can be hugely advantageous. This is...

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How to the write content with SEO in mind

16-Mar-2023 12:25:40

Dispelling the myths of SEO Writing content is not as easy as you think, more so if you intend for your content to be found by search engines. An...

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Why Your Content Marketing Should Be SEO Friendly

06-Mar-2023 11:55:38

You are invisible without SEO! Having a strong online presence is essential for success in today’s digital era. SEO content marketing is one...

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Buzz Days™ Comparison - When your sales call-out day falls flat!

24-Feb-2023 10:37:40

Sales Days, Buzz Days™ overview The Traditional Sales Call-Out Day Sales call-out days have always been a tool to drive much-needed pipeline,...

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Pancake Day 2023 - Flipping awesome!

21-Feb-2023 13:44:53

No other team stacks up...! Happy Pancake Day  Pancake Day 2023 It all started with an email... ...we usually do some kind of pancake day baking /...

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Christmas Party 2022

16-Feb-2023 10:30:00

Christmas Party 2022 Many companies have strict rules and regulations when it comes to their Christmas parties, but at Essential we were able to let...

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Summer Party 2022

07-Feb-2023 10:30:00

Summer, summer, summer time... It was a perfect evening for our Summer party, and we were in for a treat as we celebrated the end of a hot summer...

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Google UA – Going, going… nearly gone!

02-Feb-2023 11:59:37

What does GA4 mean for website analytic reporting? GA4 is aptly named as this is the 4th version of Google Analytics and its journey began in 2005...

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Turkey Challenge - Raising money for the British Heart Foundation

31-Jan-2023 10:36:42

Why did we want to fundraise for the British Heart Foundation? The British Heart Foundation has a very special meaning to us here. In February 2022,...

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