Golden egg

The Guide to Increasing ROI Through PR

Every tech business needs leads to survive. Many turn to PR to bring them in. However, it can be an uphill struggle if you haven't got the right ingredients. This guide will help you create a PR strategy that builds your company profile and generates leads.

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Inbound Marketing guide to generating leads

Inbound Marketing: A Guide to Generating Leads

Inbound Marketing is a technique and process of attracting prospects to your website through a strategic combination of content marketing, email, SEO and social media. Find out what it can mean to you and your business in this concise guide.

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The Essential PR Blog

The Essential PR Blog

Content to inspire your efforts to build awareness and credibility for your business.

Check out our dedicated PR Blog
Inbound Marketing Blog

The Essential Inbound Marketing Blog

Blogs and articles to help you to deliver great value to your target audience.

Check out our dedicated Inbound Blog

Latest Blogs

Why is the Thames Valley so important for UK PLC?

Figures from Tech Nation's 2018 report show just how important the Thames Valley is to the UK's economy. In particular, is the amount it contributes to productivity - some ...

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Retainer or project-based PR: what’s right for me?

No matter the size of your company, seeking help from a PR agency to help you reach your goals is a big deal. But before you get into the nuts and bolts ...

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How to achieve cut-through with plain English PR

Have you had an idea shower today? Or perhaps you’ve tried to solutionise by taking a helicopter view of the situation? Or ...

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Hiring a tech PR or Inbound specialist? 9 things you need look for

When you head out looking for a new sofa there are certain things you'll look for - a style to match your character, a fit for your budget and above all something that ...

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Is face to face time still worth it?

Right now we are trialling Zoom for video communications, lured by the promise of better connections and quality. Our hope is that we will switch to using it with clients, ...

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A year on... making the most of anniversaries for tech PR

It's now over a year since GDPR came into effect, and right now, 5G networks are all poised to move from trials to live. These events are all a gift for tech PR because ...

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7 steps to landing your Call-To-Action using tech PR

True or False? Tech journalists are unlikely to print a Call-To-Action (CTA) unless you pay the publication some money. Many people would say true. But with the right ...

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‘Smarketing’: bridging the gap between marketing and sales

Marketing and sales teams have traditionally operated as separate entities in most organisations. However, in today’s modern world of marketing the B2B sales funnel has ...

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Three reasons why tech PR is vital heading into 2020

It's notoriously difficult to stand out in the technology industry. In even the most niche areas you'll likely find several players with similar ideas all scrapping for ...

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Sorry London, but Newbury has the highest digital density in the UK

According to a recent article published by The Independent[1], Newbury is now leading Britain’s tech boom, with the highest ‘digital density’ in the ...

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9 ways to nail a channel sales incentive

If you've ever found yourself in a position where the sales figures are down compared to forecast, then you'll know that feeling of trying everything to make up the ...

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7 steps to great channel PR

The channel is a mysterious beast and its associated press even more so. It takes a specialist to get a channel PR strategy right. If you're thinking of having a go then ...

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