Skip to content
Useful content to inspire your creativity


Agency life is busy but we love making time to create our own content and share our experience and expertise with others.

Person holding a hashtag
Golden egg

The guide to increasing ROI through PR


Every tech business needs leads to survive. Many turn to PR to bring them in. However, it can be an uphill struggle if you haven't got the right ingredients. This guide will help you create a PR strategy that builds your company profile and generates leads.

Inbound Marketing guide to generating leads

Inbound Marketing: A Guide to Generating Leads


Inbound Marketing is a technique and process of attracting prospects to your website through a strategic combination of content marketing, email, SEO and social media. Find out what it can mean to you and your business in this concise guide.

The Essential Blog

How to plan your SEO content marketing strategy!

30-Mar-2023 13:27:19

Do you find that creating your content marketing strategy is often a reactive process? How do we ensure that our content marketing efforts are not...

Read on

The Benefits of Working with a Niche-Focused PR Agency

22-Mar-2023 09:59:13

When it comes to public relations, working with an agency that specializes in your particular industry or niche can be hugely advantageous. This is...

Read on

How to the write content with SEO in mind

16-Mar-2023 12:25:40

Dispelling the myths of SEO Writing content is not as easy as you think, more so if you intend for your content to be found by search engines. An...

Read on

Why Your Content Marketing Should Be SEO Friendly

06-Mar-2023 11:55:38

You are invisible without SEO! Having a strong online presence is essential for success in today’s digital era. SEO content marketing is one...

Read on

Buzz Days™ Comparison - When your sales call-out day falls flat!

24-Feb-2023 10:37:40

Sales Days, Buzz Days™ overview The Traditional Sales Call-Out Day Sales call-out days have always been a tool to drive much-needed pipeline,...

Read on

Pancake Day 2023 - Flipping awesome!

21-Feb-2023 13:44:53

No other team stacks up...! Happy Pancake Day  Pancake Day 2023 It all started with an email... ...we usually do some kind of pancake day baking /...

Read on

Christmas Party 2022

16-Feb-2023 10:30:00

Christmas Party 2022 Many companies have strict rules and regulations when it comes to their Christmas parties, but at Essential we were able to let...

Read on

Summer Party 2022

07-Feb-2023 10:30:00

Summer, summer, summer time... It was a perfect evening for our Summer party, and we were in for a treat as we celebrated the end of a hot summer...

Read on

Google UA – Going, going… nearly gone!

02-Feb-2023 11:59:37

What does GA4 mean for website analytic reporting? GA4 is aptly named as this is the 4th version of Google Analytics and its journey began in 2005...

Read on

Turkey Challenge - Raising money for the British Heart Foundation

31-Jan-2023 10:36:42

Why did we want to fundraise for the British Heart Foundation? The British Heart Foundation has a very special meaning to us here. In February 2022,...

Read on

Find out more

To find out more on the services we offer and how we can support your marketing objectives, please contact our team.

Contact us