Golden egg

The Guide to Increasing ROI Through PR

Every tech business needs leads to survive. Many turn to PR to bring them in. However, it can be an uphill struggle if you haven't got the right ingredients. This guide will help you create a PR strategy that builds your company profile and generates leads.

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Inbound Marketing guide to generating leads

A Guide to Generating Leads

Inbound Marketing is a technique and process of attracting prospects to your website through a strategic combination of content marketing, email, SEO and social media. Find out what it can mean to you and your business in this concise guide.

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Email marketing 101

“Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually ...

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Using photography in digital marketing to build your brand ...

The 19th of August is World Photography Day, a global initiative to increase awareness, share ideas and encourage people in the field of ...

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Nine ways in which Covid-19 has changed B2B tech PR

The Covid pandemic has increased the appetite for news and presented many with more leisure time to enjoy their favourite media. From a PR point of view, this should have ...

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Which social media metrics should we track as a B2B tech firm?

Most B2B tech businesses realise that having a social media presence is important. However, linking social media metrics to business goals can be a challenge. According to ...

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Eight ways to use LinkedIn polls for business

In the ever-changing world of social media, LinkedIn is thriving. It’s attracting 3 new professional sign ups every second and to date has 706 million members and 55 ...

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Creating a content plan in 13 easy steps

Why build a content plan? Building a content plan offers a number of benefits: Taking a systematic approach to producing content means you are more likely ...

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