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PR & Digital Marketing for the Tech Sector

Chess board sectors

Technology Expertise

Technology is our thing. We live it and breathe it day in and day out working with vendors, distributors, VARs and software vendors across a variety of technologies in both the UK and Europe. We've got over 15 years of experience helping companies within the technology channel to increase their awareness, build their credibility and improve their lead generation. In short, we help tech companies to grow.


We understand the fast-paced mobile market and the challenges faced by the mobile operators and mobile device manufacturers. We've helped telcos to support and build their business partner channel and we've helped hardware vendors to improve their end user demand generation through their channel. 

Enterprise mobility

Despite the threat from shiny consumer devices trying to steal market share, enterprise mobility still plays a vital role keeping mobile workers fully operational. We have helped rugged vendors to launch new products across EMEA, distributors to move from box shifters to value added solutions providers and resellers to transition to service providers. 


Security is possibly one of the most fast moving and competitive sectors to work in! Journalists want comment and insight fast and need it tailored to their readers so we've become fluent in techno speak for the security press and translating this into plain English for the business press. Data breaches, hackers and the Dark Net are daily topics for our security team.


Software and IT services

From solutions to monitor retail sales trends and software to support GDPR compliance through to field service applications that optimise performance, our team has extensive experience of a variety of technologies, use cases and vertical markets. 



Essential has a deep knowledge of the IT channel and has worked with vendors, distributors and VARs helping them to increase awareness and generate leads for their products and services. We understand the difference between a channel message and an end user message and we are totally comfortable switching between the two.