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Case Study
Tech Data


The Challenge

To update and maintain content on the Avnet (now Tech Data) website.
This included:

  • To manage the content update of the Tech Data UK website.
  • To act as ‘brand guardian’ for the site, checking content submitted for relevance, tone and brand message.
  • To identify areas of the website that need a constant refresh.
  • To ensure updates are made within the 48 hour SLA.
  • To provide detailed analytics supported by recommendations for improvement.
The Challenge
The Solution

The Solution

In order to truly act as brand guardians for Tech Data’s website we have fully immersed our team in Tech Data’s branding, its business values and its messaging.

Our team live and breathe the brand and take great pride in ensuring the site is always on brand.

We fulfill the contract through a dedicated digital team who update the site on a daily basis. Requests are monitored and tracked using our own reporting tools to ensure we always hit our SLAs.

We create detailed analytics reports for the site so that Tech Data can see the areas and pages that are of most interest and can identify and adapt poorer performing pages.

The Result

The objectives of this contract are to keep the website updated ensuring all content is on brand and requests for updates are made within 48 hours. Essential secured the website management contract in 2009 and continues to fulful this contract today, which is a clear testament to the objectives being achieved.

In addition to the regular management of the website, Essential also successfully integrated a number of other websites into the Tech Data site, the largest of which was the Bell Microproducts website following the company’s aquisition by Tech Data (then Avnet) in 2010. This site had many hundreds of pages, totally different branding and navigation and had to be live by a fixed date to tie in with the relaunch of all Tech Data’s websites globally.

The Result

"For the past six years Essential have been an important extension to our marketing team with respect to the management of our UK website. They’ve supported some significant website integration projects and delivered an excellent level of service in relation to the ongoing maintenance of the website."

Linda Patterson profile pic

Linda Patterson | Tech Data UK

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