It is possible to get leads from PR. The trick is to get all of the ingredients right - clear message, great spokespeople, proactive campaigns to generate coverage and using coverage you achieve for marketing purposes.
Myth 4 - The press are as gemmed up on our industry lingo as we are!
The tech industry loves using jargon and buzzwords. So much so that the press knows what it all means - or do they? Here's why focusing on simple benefits is better than confusing your audience with jargon.