Myth 7 - Build it and they will come. Myth Busted!
'Build it and they will come' is not a solid strategy for a website! Consider the core principles of Inbound Marketing and create valuable content that will attract and keep prospects and customers to your new site.
Myth 4 - The press are as gemmed up on our industry lingo as we are!
The tech industry loves using jargon and buzzwords. So much so that the press knows what it all means - or do they? Here's why focusing on simple benefits is better than confusing your audience with jargon.