Avoiding techno jargon in PR

Myth 1 - I have to use techno jargon in my content. Myth Busted!

Desperate to create a new buzzword for your new tech product or service? Guess what, you don’t need it. Drop the jargon and create plain English content. Your audience will thank you for it!

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Quality vs Quantity in PR

Myth 3 - National PR coverage is better than the trade press. Myth busted!

Getting coverage in national news is an amazing feeling. But is it really the most valuable destination for your content, or could sector-specific coverage actually be more useful?

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How PR can help generate leads

Myth 5 - PR doesn’t generate leads. Myth busted!

It is possible to get leads from PR. The trick is to get all of the ingredients right - clear message, great spokespeople, proactive campaigns to generate coverage to use for marketing purposes.

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Your website: build it, but will they come

Myth 7 - Build it and they will come. Myth Busted!

'Build it and they will come' is not a solid strategy for a website! Consider the core principles of Inbound Marketing and create valuable content that will attract and keep prospects and customers to your new site.

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Marketing and PR should work together

Myth 9 - PR and Marketing can work independently

Don’t leave PR out on a limb. It has to be intrinsic to the overall marketing strategy and the best place to start is with inbound.

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Land your CTAs in tech PR

Myth 2 - The media won't include calls to action in earnt media

You've carefully crafted a killer call to action, but you'll have to pay to get a publication to include it, right? Wrong! Here's seven steps to bust that myth and get your CTA where you want it.

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Achieving cut-through in Tech PR - get rid of the Jargon!

Myth 4 - The press are as gemmed up on our industry lingo as we are!

The tech industry loves using jargon and buzzwords. So much so that the press knows what it all means - or do they? Here's why focusing on simple benefits is better than confusing your audience with jargon.

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Quick wins in you lead generation programme

Myth 6 - Lead generation can happen at the flick of a switch

Lead generation doesn't happen at the flick of a switch, but rapidly undertaking small tasks can generate big results. Here's 19 quick wins to get you moving.

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Leads don't grow on trees

Myth 8 - You need more leads to grow a business

Do leads grow on trees? It would be great if they did, but the truth is a short-term focus on lead Gen won’t achieve long-term growth for a business. Find a happy medium and a strategy for success.

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Newbury is the centre for UK Tech

Myth 10 - London is the Tech ecocentre of the UK. Myth busted!

Newbury is in prime position along the M4 corridor, giving the opportunity for both established tech companies and start-ups to reach an entire network of customers, partners and potential prospects.

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