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Case Study


The Challenge

To devise an end of year Juniper incentive for the Tech Data sales team.

  • To generate healthy competition between the sales people and encourage them to bust the final end of year target.
  • To meet a brief of ‘fun, different and engaging’, to take place in London and to a specified budget.
  • To provide end-to-end event management and communications from launch through to the event.
The Challenge
The Solution

The Solution

Essential developed a ‘Bust the target’ incentive to take 16 winners to The Bavarian Beerhouse in London by private Hummer, where they enjoyed an evening of traditional food and entertainment before heading to the world famous Ice Bar for a night cap.

Essential managed the complete event including creation of a microsite to host all the details of the incentive and a teaser email campaign to galvanise the competitive spirit.


The Result

Engagement in the incentive was high and the team did indeed bust their target!

The Result

" Essential managed the complete marketing communication and event co-ordination of this fun and creative incentive. I always have complete confidence that events such as this will run smoothly and every small detail will be taken into consideration. Essential is a great support to Tech Data and from my perspective are a very valuable and extended part of our own team."

Sarah Hoar | Tech Data UK

Get in touch

If you're facing similar challenges, get in touch and we'd more than happy to arrange a call where we'll review where you are today, where you want to be and how you can get there.

In addition, we'll leave you with some quick wins you can implement straight away.