The Challenge

To devise an end of year Juniper incentive for the Tech Data sales team.

  • To generate healthy competition between the sales people and encourage them to bust the final end of year target.
  • To meet a brief of ‘fun, different and engaging’, to take place in London and to a specified budget.
  • To provide end-to-end event management and communications from launch through to the event.

The Solution

Essential developed a ‘Bust the target’ incentive to take 16 winners to The Bavarian Beerhouse in London by private Hummer, where they enjoyed an evening of traditional food and entertainment before heading to the world famous Ice Bar for a night cap.

Essential managed the complete event including creation of a microsite to host all the details of the incentive and a teaser email campaign to galvanise the competitive spirit.


The Result

Engagement in the incentive was high and the team did indeed bust their target!


About Tech Data

Tech Data UK is a global IT services and distribution organisation that transforms technology into business solutions for customers around the world.