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Our Work

Some of our highlights

Case Studies

Maverick AV Solutions case study work by Essential

Maverick AV Solutions: Meet Without Travel

PAN EMEA campaign delivered from concept to execution in just 2 weeks to enable partners to rapidly promote remote working solutions. 

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Radware work page

Radware: Thought Leadership PR

We helped Radware UK and Ireland build its profile in the security, trade, vertical and channel press as it embarked on a strategy to broaden its customer base.

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Tech Data UK work page

Tech Data: Social Media Management

We managed Tech Data’s UK Twitter and LinkedIn social media channels to ensure a regular flow of relevant posts.

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Juniper work page

Tech Data and Juniper: Sales Incentive Event

Essential developed a ‘Bust the target’ incentive to take 16 winners to The Bavarian Beerhouse in London by private Hummer, where they enjoyed an evening of traditional food and entertainment.

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Treehouse case study work by Essential

Treehouse: Adapting to the challenges of lockdown

We helped Treehouse to pivot their face to face business model entirely to digital which resulted in trebling of web traffic and two high value leads.

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Tech Data channel newsletter work page

Tech Data: Channel Newsletter

We helped Tech Data to consolidate and improve it's channel communications by copywriting and creating a weekly Technology Solutions newsletter.

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O2 work page-1

O2: Partner Engagement            

We built and ran a quiz on O2's Partner Portal to increase engagement with partners.

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bluestar work page

BlueStar Europe: Blog Platform & Newsletter

We helped BlueStar to move to an inbound strategy by building and creating content for a Pan European blog platform that focuses on 6 vertical markets in 4 different languages.

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Tech Data website management work page

Tech Data: Website Management

We undertook the regular management and maintenance of the Tech Data (then Avnet Technology Solutions) website.

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TouchStar work page

TouchStar: Copywriting & PR

Essential designed a PR programme that would move the company away from product announcements and talking only of technology, to one that revolved around thought leadership.

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What our clients say 

Linda Patterson - TechData

UK Marketing Director

 Essential has provided invaluable support over the last year as we changed our approach to delivering newsletters. They have been creative and proactive and generally gone above and beyond to ensure that we executed to the plan. 

Mike Turner - Touchstar

Marketing Manager

 I am consistently impressed by Essential’s ability to get things right on the first attempt. Not only have they taken the lead on several key projects, they are always prepared to bring ideas to us and work on opportunities that we would otherwise not have the capacity to be involved with. 

Kimberly A Carroll - Apex Supply Chain Technologies

VP Global Marketing

 Please allow me to express again our sincere appreciation for your partnership and all of your efforts. Today was a historic event in the growth of our EU operations and it was a smashing success! 

Sean Campbell - Exonar

Business Development Director

 Essential is a small but dynamic agency with a load of creative ideas and the drive, enthusiasm and professionalism to see them through to fruition. With a fabulously personal service Sam and the team are a pleasure to work with. 

Francisco Antona - BlueStar

EMEA Marketing Manager

 The team is doing a fantastic job, they have proven to be both efficient and independent, I feel fully supported with every detail of the project! 

Celeste Gonzalez - Radware

EMEA & CALA Field Marketing

 Essential asked the right questions from the beginning and helped us to prepare a clear briefing. As a result, the team supported us with the creation of an email campaign that doubled open rates from previous campaigns, while keeping click through rates also high. Essential was not only on time with the project schedule but also made ourselves to keep on track with our own deliverables and calendar as well.