Our Work
Some of our highlights
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Maverick AV Solutions: Meet Without Travel
PAN EMEA campaign delivered from concept to execution in just 2 weeks to enable partners to rapidly promote remote working solutions.

Radware: Thought Leadership PR
We helped Radware UK and Ireland build its profile in the security, trade, vertical and channel press as it embarked on a strategy to broaden its customer base.

Tech Data: Social Media Management
We managed Tech Data’s UK Twitter and LinkedIn social media channels to ensure a regular flow of relevant posts.

Tech Data and Juniper: Sales Incentive Event
Essential developed a ‘Bust the target’ incentive to take 16 winners to The Bavarian Beerhouse in London by private Hummer, where they enjoyed an evening of traditional food and entertainment.
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Treehouse: Adapting to the challenges of lockdown
We helped Treehouse to pivot their face to face business model entirely to digital which resulted in trebling of web traffic and two high value leads.

Tech Data: Channel Newsletter
We helped Tech Data to consolidate and improve it's channel communications by copywriting and creating a weekly Technology Solutions newsletter.

O2: Partner Engagement
We built and ran a quiz on O2's Partner Portal to increase engagement with partners.

BlueStar Europe: Blog Platform & Newsletter
We helped BlueStar to move to an inbound strategy by building and creating content for a Pan European blog platform that focuses on 6 vertical markets in 4 different languages.

Tech Data: Website Management
We undertook the regular management and maintenance of the Tech Data (then Avnet Technology Solutions) website.

TouchStar: Copywriting & PR
Essential designed a PR programme that would move the company away from product announcements and talking only of technology, to one that revolved around thought leadership.